Carlo Alessandro SIRIANNI | MARKETING
Carlo Alessandro SIRIANNI MARKETING
cod. 0212700118
MARKETING
| 0212700118 | |
| DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS | |
| EQF6 | |
| BUSINESS MANAGEMENT | |
| 2020/2021 |
| OBBLIGATORIO | |
| YEAR OF COURSE 3 | |
| YEAR OF DIDACTIC SYSTEM 2014 | |
| PRIMO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 10 | 60 | LESSONS |
| Objectives | |
|---|---|
| KNOWLEDGE AND UNDERSTANDING: THE CLASS WILL PROVIDE THE STUDENTS EITHER WITH THEORETICAL UNDERSTANDING OF THE MAIN MARKETING AND MANAGERIAL PRACTICES, THAT FORM THE BASIS OF THE ROLE OF MARKETING DECISIONS, WITH A WIDE UNDERSTANDING OF MARKET'S RELATIONSHIPS. APPLYING KNOWLEDGE AND UNDERSTANDING: KNOWLEDGE AND UNDERSTANDING OF THE MAIN COURSE’S THEORETICAL CONCEPTS ALLOW STUDENTS OPERATING AS SYSTEM ENGINEER, MANAGER COORDINATOR AND CONSULTANT. FURTHERMORE, STUDENTS WILL BE ABLE TO SUPPORT THE SYSTEM REACHING PREFIXED GOALS OF EFFECTIVENESS AND EFFICIENCY. ACQUIRE AND DEVELOP CRITICAL ANALYSIS SKILLS IN ORDER TO MAKE JUDGEMENTS IN RELATION TO MARKETING MANAGEMENT DECISIONS. THE AIM OF THE COURSE IS TO STRENGTHEN COMMUNICATION SKILLS OF THE STUDENTS TO LEAD AND DEVELOP APPROPRIATE ACTION PROGRAMS ABLE TO AFFORD MARKET COMPLEXITY. DEVELOPING THE ABILITY OF THE STUDENT TO OPERATE AND UNDERSTAND REAL SITUATIONS IN THE FIELD OF MARKETING. |
| Prerequisites | |
|---|---|
| BUSINESS MANAGEMENT |
| Contents | |
|---|---|
| - THE CONCEPT OF MARKETING AND ITS EVOLUTION (6 HOURS) - THE MARKET ROLE AND THE DECISION MAKING PROCESS IN COMPLEX AND UNCERTAIN CONDITIONS (6 HOURS) - VALUE CREATION AND CUSTOMER'S BEHAVIOR (8 HOURS) - STRATEGIC MARKETING (10 HOURS) - MARKETING OPERATIONS (14 HOURS) - RELATIONSHIP MARKETING (6 HOURS) - DIGITAL MARKETING (4 HOURS) - THE MARKETING PLAN (6 HOURS) |
| Teaching Methods | |
|---|---|
| FRONTAL LESSONS FOR 60 HOURS (10CFU). DURING THE LESSONS THE ACTIVE PARTICIPATION OF STUDENTS WILL BE STIMULATED THROUGH SOME PRACTICAL EXAMPLES. |
| Verification of learning | |
|---|---|
| ORAL AND/OR WRITTEN EXAME THE EXAME WILL BE HELD WITH AN ORAL INTERVIEW AND WRITTEN TEST FOCUSED ON THE DEEPENING OF THE COURSE TOPICS AND TO THEIR UNDERSTANDING BY THE STUDENT. THE EVALUATION WILL BE IN THIRTIETHS. THE MINIMUM (18), IS ASSIGNED TO STUDENTS WITH A FRAGMENTARY KNOWLEDGE OF THE THEORETICAL CONTENTS OF THE COURSE AND A POOR ABILITY TO CONTEXTUALIZE THEM. THE MAXIMUM (30) IS ASSIGNED WHEN THE SA COMPLETE KNOWLEDGE OF THE THEORETICAL CONTENTS AND THE ABILITY TO OPERATE AUTONOMOUSLY IS DEMONSTRATE. |
| Texts | |
|---|---|
| MARKETING - FRANCESCO POLESE, EVERT GUMMESSON- GIAPPICHELLI 2017 |
BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2022-05-23]
