Carlo Alessandro SIRIANNI | MARKETING
Carlo Alessandro SIRIANNI MARKETING
cod. 0212700118
MARKETING
| 0212700118 | |
| DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS | |
| EQF6 | |
| BUSINESS MANAGEMENT | |
| 2023/2024 |
| OBBLIGATORIO | |
| YEAR OF COURSE 3 | |
| YEAR OF DIDACTIC SYSTEM 2014 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 10 | 60 | LESSONS |
| Objectives | |
|---|---|
| GENERAL OBJECTIVES STUDENTS WILL ACQUIRE ADEQUATE KNOWLEDGE AND ABILITY TO UNDERSTAND MARKETING MODELS AND THE INTERPRETATION OF THE MARKETS ACCORDING TO AN INNOVATIVE AND ADVANCED APPROACH, THE RESULT OF THE RESEARCH OF NUMEROUS SCHOOLS OF THOUGHT AT THE INTERNATIONAL LEVEL. KNOWLEDGE AND UNDERSTANDING STUDENTS WILL BE ABLE TO UNDERSTAND AND USE ADVANCED MARKETING METHODOLOGIES, THE RESULT OF THE MERGER OF TRADITIONAL MARKETING THEORIES AND THE NEW PARADIGMS OF MODERN MARKETING. UNDERSTAND THE METHODS OF FORMULATION OF MARKETING STRATEGIES AND CONSUMER BEHAVIOUR MODELS ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING STUDENTS WILL BE ABLE TO SIMULATE THE FORMULATION OF MARKETING PLANS FOR THE LAUNCH OF A PRODUCT OR FOR ENTRY INTO A NEW BUSINESS. JUDGMENT AUTONOMY STUDENTS WILL BE ABLE TO INDEPENDENTLY ASSESS THE RISKS AND OPPORTUNITIES FOR A COMPANY IN THEIR REFERENCE MARKET AND ASSESS THE POSSIBLE STRATEGIC AND/OR CORRECTIVE MOVEMENTS. COMMUNICATION SKILLS STUDENTS WILL BE ABLE TO HAVE CONVERSATIONS ON ISSUES RELATED TO MARKETING, ALSO MAKING CORRELATIONS WITH OTHER RELATED DISCIPLINES AND THEY WILL BE ABLE TO EXPRESS CONCEPTS ALSO USING DIGITAL TOOLS FOR COMMUNICATION AND PRESENTATION OF CONTENT. |
| Prerequisites | |
|---|---|
| BUSINESS MANAGEMENT |
| Contents | |
|---|---|
| - THE CONCEPT OF MARKETING AND ITS EVOLUTION (6 HOURS) - THE MARKET ROLE AND THE DECISION MAKING PROCESS IN COMPLEX AND UNCERTAIN CONDITIONS (6 HOURS) - VALUE CREATION AND CUSTOMER'S BEHAVIOR (8 HOURS) - STRATEGIC MARKETING (10 HOURS) - MARKETING OPERATIONS (14 HOURS) - RELATIONSHIP MARKETING (6 HOURS) - DIGITAL MARKETING (4 HOURS) - THE MARKETING PLAN (6 HOURS) |
| Teaching Methods | |
|---|---|
| FRONTAL LESSONS FOR 60 HOURS (10CFU). DURING THE LESSONS THE ACTIVE PARTICIPATION OF STUDENTS WILL BE STIMULATED THROUGH SOME PRACTICAL EXAMPLES. |
| Verification of learning | |
|---|---|
| ORAL AND/OR WRITTEN EXAME THE EXAME WILL BE HELD WITH AN ORAL INTERVIEW AND WRITTEN TEST FOCUSED ON THE DEEPENING OF THE COURSE TOPICS AND TO THEIR UNDERSTANDING BY THE STUDENT. THE EVALUATION WILL BE IN THIRTIETHS. THE MINIMUM (18), IS ASSIGNED TO STUDENTS WITH A FRAGMENTARY KNOWLEDGE OF THE THEORETICAL CONTENTS OF THE COURSE AND A POOR ABILITY TO CONTEXTUALIZE THEM. THE MAXIMUM (30) IS ASSIGNED WHEN THE SA COMPLETE KNOWLEDGE OF THE THEORETICAL CONTENTS AND THE ABILITY TO OPERATE AUTONOMOUSLY IS DEMONSTRATE. |
| Texts | |
|---|---|
| MARKETING - FRANCESCO POLESE, EVERT GUMMESSON- GIAPPICHELLI 2022 |
BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2024-12-17]
