Rosa Maria CAPRINO | FOREIGN TRADE AND INTERNATIONAL MARKETING
Rosa Maria CAPRINO FOREIGN TRADE AND INTERNATIONAL MARKETING
cod. 0212100035
FOREIGN TRADE AND INTERNATIONAL MARKETING
| 0212100035 | |
| DEPARTMENT OF ECONOMICS AND STATISTICS | |
| EQF6 | |
| BUSINESS ADMINISTRATION | |
| 2023/2024 |
| OBBLIGATORIO | |
| YEAR OF COURSE 3 | |
| YEAR OF DIDACTIC SYSTEM 2016 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 10 | 60 | LESSONS |
| Objectives | |
|---|---|
| KNOWLEDGE AND UNDERSTANDING CONTENTS DEVELOPED DURING THE COURSE WILL FOCUS ON THE ANALYSIS OF INTERNATIONAL MARKETS, ON THE DETERMINATION OF INTERNATIONALIZATION STRATEGIES (COMMERCIAL, PRODUCTIVE, FINANCIAL, ETC.), ON THE CHOICE OF INTERNATIONALIZATION METHODS AND ON THE INTERNATIONAL MARKETING MANAGEMENT PROCESS, SO AS TO ALLOW AN IN-DEPTH KNOWLEDGE OF THE MAIN TECHNICS AND THEMES OF THE PHENOMENA OF MARKETS INTERNATIONALIZATION AND GLOBALIZATION. APPLYING KNOWLEDGE AND UNDERSTANDING THE METHODOLOGICAL ANALYSIS OF THE MAIN PROBLEMS OF INTERNATIONALIZATION AND THE DESIGN / ORGANIZATION OF THE MOST COHERENT MANAGERIAL SOLUTIONS WILL ALLOW STUDENTS TO POSSESS AND PRACTICE TECHNIQUES AND OPERATIONAL TOOLS FOR MANAGING BOTH THE FUNDAMENTAL INTERNATIONAL MARKETING ACTIVITIES AND THE BASIC COMMERCIAL OPERATIONS WITH ABROAD (INCOTERMS, FIRST OF ALL). |
| Prerequisites | |
|---|---|
| NONE |
| Contents | |
|---|---|
| FOREIGN TRADE TECHNIQUE. INTERNATIONALIZATION AND GLOBALIZATION. WTO, SIMEST AND ICE, COMMERCIAL AGREEMENTS. EXPORT. DOCUMENTS FOR SALE. INCOTERMS, GUARANTEES, AUTHORIZATIONS AND PAYMENT METHODS. INTERNATIONAL MARKETING |
| Teaching Methods | |
|---|---|
| LECTURES AND INTERACTIVE LESSONS ( SEMINARS , PROJECT WORK ) |
| Verification of learning | |
|---|---|
| ORAL INTERVIEW AND PROJECT WORK (ASSIGNMENT). ORAL TEST HAS A LONG DURATION OF MAXIMUM 30 MINUTES ABOVE. |
| Texts | |
|---|---|
| LECTURE NOTES AND CASE STUDIES DISCUSSED IN THE CLASSROOM. PISANO, V. (2012), LE MODALITÀ D'ENTRATA NEI MERCATI INTERNAZIONALI. IL RUOLO DELL'INTEGRATION MANAGER NELLA GOVERNANCE D'IMPRESA, FRANCO ANGELI, MILANO. BANNÒ, M., PISANO, V. (2017), LE STRATEGIE D’INTERNAZIONALIZZAZIONE DELLE IMPRESE FAMILIARI ITALIANE. UNA VERIFICA EMPIRICA, GIAPPICHELLI, TORINO. |
| More Information | |
|---|---|
| ADDITIONAL MATERIALS DISTRIBUTED BY THE TEACHER DURING THE COURSE: - POWERPOINT - ARTICLES AND EXTRACTS FROM TEXTS WILL BE DISTRIBUTED |
BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2024-11-05]
