2. Professors
  3. CUOMO Maria Teresa
  4. Teaching

Business Management

Maria Teresa CUOMO Business Management

0212100001
DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
EQF6
BUSINESS ADMINISTRATION
2019/2020



OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2016
SECONDO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS


MARIA TERESA CUOMO T Curriculum
OSCAR DE FRANCISCIS Curriculum
Objectives
KNOWLEDGE AND UNDERSTANDING :
THE COURSE PROVIDES AN OVERVIEW OF SET OF BUSINESS MANAGEMENT. IT HAS THE OBJECTIVE TO PROVIDE STUDENTS THE BASIC OPERATION OF COMPANIES AND DEEPEN THE SPECIFIC PROBLEMS ON THE OPERATION OF CERTAIN MANAGERIAL AREAS.

APPLYING KNOWLEDGE AND UNDERSTANDING :
THE COURSE PERMITS TO KNOW THE MAIN THEORIES ON THE FUNCTIONING OF ENTERPRISE AND MAIN GOVERNING TECHNICAL, THE UNDERSTANDING OF PROBLEMS TYPICAL OF THE FUNCTION OF PLANNING / PLANNING , MARKETING , ORGANIZATIONAL AND FINANCIAL.
Prerequisites
BUSINESS ADMINISTRATION KNOWLEDGE IS SUGGESTED
Contents
THE COURSE IS ARTICULATED IN THE FOLLOWING TOPICS: ENTERPRISE (CONCEPTUAL FRAMEWORK); STUDY OF ENTREPRENEURIAL PURPOSES; ANALYSIS OF ENVIRONMENTAL CONTEXT; DEFINITION AND METHOD OF PROCESSING POLICY OPTIONS; PLANNING AND CONTROL; THE INFORMATION SYSTEM; MARKETING; ORGANIZATION; FINANCIAL CHOICES; FUNCTION RESEARCH AND DEVELOPMENT; INNOVATION; APPLICATIONS AND BUSINESS TOOLS
Teaching Methods
THE COURSE IS DEVELOPED BY MEANS OF LECTURES AND TUTORIALS
Verification of learning
LEARNING IS ASSESSED BY WRITTEN AND ORAL TESTS. THE DURATION OF THE WRITTEN TEST IS 1 HOUR; WHILE THE ORAL TEST LASTS NO MORE THAN 30 MINUTES.
Texts
GRANT, ROBERT M. CONTEMPORARY STRATEGY ANALYSIS: TEXT AND CASES EDITION. JOHN WILEY & SONS, 2016
More Information
FURTHER OR DIFFERENT TEXTS COULD BE SHOWN AT THE BEGINNING OF THE COURSE
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