SEMIOTICS AND COMMUNICATION

Anna CICALESE SEMIOTICS AND COMMUNICATION

0323000009
DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE
LANGUAGE AND AUDIOVISUAL COMMUNICATION THEORY
2014/2015

OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2011
PRIMO SEMESTRE
CFUHOURSACTIVITY
640LESSONS
Objectives
LEARNING THE BASIC PRINCIPLES OF SOCIO SEMIOTICS. ADVERTISING ANALYSIS
Prerequisites
SEMIOTICS AND COMSUMERISM SOCIOLOGY
Contents
ANALYSIS OF ADVERTISING
Teaching Methods
FRONT LESSONS
Verification of learning
ORAL EXAM
GROUP EXERCISES
Texts
A. CICALESE, FATTI DI CONSUMO, GAIA, 2010
U.VOLLI, SEMIOTICA DELLA PUPPLICITA', LATERZA, 2003
A. SEMPRINI, LO SGUARDO SOCIOSEMIOTICO, FRANCO ANGELI,2003
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