Diana SALZANO | THEORY AND METHODS OF MASS COMMUNICATION
Diana SALZANO THEORY AND METHODS OF MASS COMMUNICATION
cod. 0312200031
THEORY AND METHODS OF MASS COMMUNICATION
| 0312200031 | |
| DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE | |
| COMMUNICATION SCIENCES | |
| 2015/2016 |
| OBBLIGATORIO | |
| YEAR OF COURSE 1 | |
| YEAR OF DIDACTIC SYSTEM 2011 | |
| SECONDO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SPS/08 | 9 | 60 | LESSONS |
| Objectives | |
|---|---|
| OBJECTIVES: THE COURSE AIMS TO PROVIDE THE BASIC ELEMENTS OF THE THEORY OF COMMUNICATION MEDIA, FRAMING THEM IN THE HISTORICAL CONTEXTS IN WHICH THEY ARE ORIGINATED. IT ALSO INTENDS TO ARGUE THE SHIFT FROM TRADITIONAL MEDIA TO NEW MEDIA, ANALYZING THE CENTRALITY OF THE MEDIA IN CONTEMPORARY SOCIETY AND THEIR ROLE AS "DEFINERS OF REALITY" AND "SOCIO-TECHNICAL EQUIPMENT." OTHER EDUCATIONAL OBJECTIVE IS THE ACQUISITION OF SPECIFIC SKILLS IN MONITORING AND EVALUATION OF TV PROGRAMS, ESPECIALLY THOSE DEDICATED TO CHILDREN, WITH AN EYE TO THE VIOLENCE CONTENT AND FORM OF SOME FORMAT. |
| Prerequisites | |
|---|---|
| PREREQUISITES: GOOD REASONING ABILITY, SENSE CRITICAL, OVERVIEW, ATTENTION TO CONTEXT, ANALYSIS AND SUMMARY SKILLS, ABILITY TO DEVELOP THE DIVERGENT THINKING, CREATIVITY, INTUITION, JUDGEMENT. |
| Contents | |
|---|---|
| CONTENTS: THE COURSE FOCUSES ON THE ANALYSIS OF MECHANISMS OF CONSTRUCTIVE AND LOGICAL COMMUNICATION OF NEW AND TRADITIONAL MEDIA. WILL BE INVESTIGATED IN PARTICULAR THREE ASPECTS: 1) THE NATIONAL TELEVISION SCHEDULES IN THE PROTECTED ZONE, 2) THE EXPECTATIONS AND PROCEDURES FOR MEDIA CONSUMPTION OF YOUNG PEOPLE; 3) THE PATTERN OF CONSUMPTION OF THE INTERNET WITH A VIEW OF ETHNOGRAPHIC INVESTIGATION. |
| Teaching Methods | |
|---|---|
| TEACHING METHODS: LECTURES, WORKSHOPS MOMENTS, FOCUS GROUPS, BRAINSTORMING TECHNIQUES, USE OF VIDEO AND COMMENTARY, CRITICAL USE OF GRIDS MONITORING OF TV PROGRAMS. |
| Verification of learning | |
|---|---|
| VERIFICATION OF LEARNING: AT THE END OF THE COURSE THE STUDENT SHOULD HAVE ACQUIRED: A) KNOWLEDGE OF THE NEW CULTURAL DYNAMICS AND COGNITIVE ACTIVATED BY TRADITIONAL MEDIA AND NEW MEDIA, B) BASIC SKILLS RELATED TO PRACTICAL PROBLEMS RELATED TO THE USE OF MEDIA PRODUCTS, C) ABILITY TO LINK BETWEEN THE CONSUMPTION PATTERNS AND CONSTELLATIONS OF MEANING CREATED BY THE EMERGENCE OF NEW CATEGORIES SUCH AS "DIGITAL CONVERGENCE", "CULTURAL GLOBALIZATION AND MEDIAL", "ETHNOGRAPHY OF THE MEDIA" AND SO ON.THE FINAL ASSESSMENT PROVIDES AN ORAL TEST TO VERIFY THE DEGREE OF PREPARATION OF THE STUDENT. IT IS RECOMMENDED (NOT REQUIRED) THE ESTABLISHMENT OF A PAPER ON A SPECIFIC TOPIC OF THE COURSE. |
| Texts | |
|---|---|
| 1) PADDY SCANNELL, MEDIA E COMUNICAZIONE, IL MULINO, BOLOGNA 2008 (EXCEPT CHAPTERS IV AND IX) 2) -DIANA SALZANO, ETNOGRAFIE DELLA RETE. PRATICHE COMUNICATIVE TRA ON LINE E OFF LINE, FRANCO ANGELI, MILANO 2008 3)-PIROMALLO A. GAMBARDELLA, PROFETI DELLA SOFTWARE CULTURE: JOYCE, RILKE, CALVINO, FRANCO ANGELI, MILANO 2013 4)DIANA SALZANO (A CURA DI), TURNING AROUND THE SELF. NARRAZIONI IDENTITARIE NEL SOCIAL WEB, FRANCO ANGELI, MILANO 2015 (IN LIBRARY FROM AUGUST 28, 2015). ONLY FOR THE EXAMINATION SESSION OF JUNE AND JULY 2015 STUDENTS CAN REPLACE THE BOOK SHOWN AT NO. 4 (TURNING AROUND THE SELF) WITH THE BOOK: G. GILI, F. COLOMBO, COMUNICAZIONE, CULTURA, SOCIETA', LA SCUOLA, BRESCIA 2012 |
| More Information | |
|---|---|
| ACTIVATION OF THE WORKSHOP "MONITORING OF THE PROGRAM SCHEDULE IN TELEVISION BAND PROTECTED" (2 CFU) IS 'NOTIFIED BY THE PROFESSOR AT THE START OF COURSE AND AFTER THE START DATE WILL BE PUBLISHED ON THE UNIVERSITY WEBSITE FOR ANY INFORMATION, PLEASE CONTACT PROF SALZANO DIANA IN OFFICE HOURS (WEDNESDAY FROM 10,30 TO 12,00) OR BY SENDING AN EMAIL TO DIANA_SALZANO@YAHOO.IT METHOD OF FREQUENCY FOR THE COURSE, ALTHOUGH NOT COMPULSORY ATTENDANCE, IS STRONGLY RECOMMENDED. THE FREQUENCY OF THE LABORATORY IS MANDATORY |
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