Monica MAGLIO | INNOVATION AND TECHNOLOGY MANAGEMENT
Monica MAGLIO INNOVATION AND TECHNOLOGY MANAGEMENT
cod. 0622700071
INNOVATION AND TECHNOLOGY MANAGEMENT
| 0622700071 | |
| DEPARTMENT OF INFORMATION AND ELECTRICAL ENGINEERING AND APPLIED MATHEMATICS | |
| EQF7 | |
| COMPUTER ENGINEERING | |
| 2024/2025 |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2022 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| M-GGR/02 | 4 | 32 | LESSONS | |
| M-GGR/02 | 1 | 8 | EXERCISES | |
| M-GGR/02 | 1 | 8 | LAB |
| Exam | Date | Session | |
|---|---|---|---|
| GESTIONE DELL'INNOVAZIONE E DELLA TECNO | 17/04/2025 - 09:00 | SESSIONE ORDINARIA |
| Objectives | |
|---|---|
| THE GOAL OF THE COURSE IS TO INTRODUCE THE STUDENT TO THE KNOWLEDGE REQUIRED BOTH TO MANAGE THE INNOVATION OF A COMPANY AND TO CREATE A NEW COMPANY IN DIFFERENT SECTORS FOR THE DEVELOPMENT OF A COMPANY WORKING A TECHNOLOGICALLY INNOVATIVE FIELD, ICT SECTOR IN PARTICULAR. KNOWLEDGE AND UNDERSTANDING BUSINESS DEVELOPMENT MODELS. CRITICAL FACTORS AND SUPPORT ELEMENTS FOR BUSINESS DEVELOPMENT. ALIGNMENT BETWEEN ICT AND BUSINESS. APPLYING KNOWLEDGE AND UNDERSTANDING ABILITY TO ANALYZE THE (HUMAN, TECHNICAL, ECONOMIC AND FINANCIAL) RESOURCES INVOLVED IN THE BUSINESS DEVELOPMENT PROCESS. ABILITY TO ANALYZE INTERNAL AND EXTERNAL VARIABLES OF THE COMPANY |
| Prerequisites | |
|---|---|
| No prerequisites |
| Contents | |
|---|---|
| TEACHING UNIT 1: SCENARIOS AND GLOBAL CHALLENGE. (HOURS LECTURE / PRACTICE / LABORATORY 10/6/0) - 1 (2 HOURS LECTURE): MAIN ECONOMIC-POLITICAL MEGATRENDS. - 2 (3 HOURS LECTURE): CHALLENGE OF SUSTAINABILITY - 3 (2 HOURS LECTURE): L’INNOVATION IN THE DIGITAL TRANSITION - 4 (3 HOURS LECTURE): GLOCAL SCALE ANALYSIS - 5 (2 ORE PRACTICE): DOCUMENT RESEARCH AND REVIEW - 6 (2 ORE PRACTICE): ANALYSIS OF WEB SURVEY PLATFORMS - 7 (2 ORE PRACTICE): OPPORTUNITY READING KNOWLEDGE AND UNDERSTANDING: ACQUIRE KNOWLEDGE ON GLOBAL SCENARIOS AND MEGATRENDS. UNDERSTANDING OF THE CONCEPT OF SUSTAINABILITY AND TRANSITION PROCESSES. APPLIED KNOWLEDGE AND UNDERSTANDING: KNOWING HOW TO ANALYZE THE OPPORTUNITIES OF THE ENVIRONMENT EXTERNAL TO COMPANIES BY INCREASING KNOWLEDGE AND AWARENESS OF THE PROBLEMS TEACHING UNIT 2: THE DYNAMICS OF TECHNOLOGICAL INNOVATION (HOURS LECTURE / PRACTICE / LABORATORY 8/0/0) - 8 (2 HOURS LECTURE): SOURCES, FORMS AND MODELS OF INNOVATION - 9 (3 HOURS LECTURE): STANDARD CONFLICTS AND DOMINANT DESIGN - 10 (3 HOURS LECTURE): INNOVATION PROTECTION MECHANISMS KNOWLEDGE AND UNDERSTANDING: KNOW THE PROCESS OF CONVERTING CREATIVITY INTO INNOVATION APPLIED KNOWLEDGE AND UNDERSTANDING: KNOWING HOW TO RECOGNIZE AND BUILD THE STARTING POINTS FOR THE SUCCESS OF AN INNOVATION TEACHING UNIT 3: DEVELOPMENT OF AN INNOVATION STRATEGY (HOURS LECTURE / PRACTICE / LABORATORY 8/0/0) - 11 (2 HOURS LECTURE): INTERNAL AND EXTERNAL ENVIRONMENT - 12 (3 HOURS LECTURE): BUSINESS STRATEGY AND STRATEGIC ORIENTATION - 13 (3 HOURS LECTURE): THE BUSINESS MODEL AND MODELING TOOLS CANVAS KNOWLEDGE AND UNDERSTANDING: ACQUIRE KNOWLEDGE RELATED TO ENTREPRENEURSHIP, BUSINESS STRATEGY AND THE INNOVATION ECOSYSTEM APPLIED KNOWLEDGE AND UNDERSTANDING: KNOW HOW TO APPLY THE MAIN MODELING METHODOLOGIES USED IN THE DESIGN OF A NEW COMPANY TEACHING UNIT 4: THE MARKET, MARKETING AND COMPETITION ANALYSIS. (HOURS LECTURE / PRACTICE / LABORATORY 6/2/0) - 14 (2 HOURS LECTURE): SECTOR ANALYSIS. - 15 (2 HOURS LECTURE): DEMAND AND COMPETITION ANALYSIS - 16 (2 HOURS LECTURE): MARKETING. STRATEGIC AND OPERATIONAL PLANNING. - 17 (2 HOURS PRACTICE): THE MARKETING MIX. KNOWLEDGE AND UNDERSTANDING: ACQUIRE THE MAIN KNOWLEDGE FOR MARKET ANALYSIS, DEMAND AND COMPETITION ANALYSIS. KNOWLEDGE AND UNDERSTANDING APPLIED: KNOWING HOW TO DEVELOP A MARKETING PLAN USING THE LEVERAGES OF THE MARKETING MIX. TEACHING UNIT 5: ENTERPRICE CREATION (HOURS LECTURE / PRACTICE / LABORATORY 4/4/0) - 18 (4 HOURS LECTURE): STUARTUP AND BUSINESS - 19 (2 HOURS PRACTICE): VALIDATION TEST AND IDENTIFICATION OF THE VALUE PROPOSITION - 20 (2 HOURS PRACTICE): PITCH CREATING KNOWLEDGE AND UNDERSTANDING: ACQUIRE KNOWLEDGE ABOUT STARTUPS AND LIFE STAGES APPLIED KNOWLEDGE AND UNDERSTANDING: KNOW HOW TO DESIGN AND PRESENT A BUSINESS PROJECT |
| Teaching Methods | |
|---|---|
| Frontal lectures and exercitations. Seminars with representatives from companies and institutions. Case study development. |
| Verification of learning | |
|---|---|
| THE ORAL EXAM REQUIRES THE DISCUSSION A PROJECT WORK IN WHICH THE STUDENTS WILL DEVELOP A MODEL BUSINESS, THE ILLUSTRATION OF A CASE STUDY, ANSWERS TO SOME THEORETICAL QUESTIONS. |
| Texts | |
|---|---|
| SCHILLING M., GESTIONE DELL'INNOVAZIONE, MCGRAWHILL, 2020 (CHAP. 1-9). IN ADDITION TO THE RECOMMENDED MANUAL, THE TEACHING MATERIAL IS AVAILABLE ON THE UNIVERSITY E-LEARNING PLATFORM (HTTP://ELEARNING.UNISA.IT) ACCESSIBLE TO STUDENTS USING THEIR OWN UNIVERSITY CREDENTIALS. |
| More Information | |
|---|---|
| THE COURSE IS HELD IN ITALIAN |
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