Paolo PICIOCCHI | Brand Management Centre

The Brand Management Centre (BMC) conducts high-quality research on branding, with a focus on brand co-creation. By providing theoretical advancements, managerial and analytical tools, it aims to improve brand management strategies and practices, especially in the context of digital environments.

The BMC is an interdisciplinary research environment that facilitates knowledge exchange and collaborative research between universities and businesses.

ORGANIZATION STRUCTURE

ADVISORY BOARD

The Advisory Board serves a critical function of providing guidance, wisdom, leadership, and support for the vision and research directions of the Centre as defined by Management Committee (Director and Deputy Directors). Members of the Board contribute to identify specific research issues and can take active part in specific projects.

Advisory Board members

Abha Chatterjee (Associate Professor of Communication, Indian Institute of Management Indore, India); Jonathan Deacon (Professor of Marketing and Entrepreneurship, Faculty of Business and Society, University of South Wales, UK); Lynne Eagle (Professor of Social Marketing, James Cook University, Australia); Wim Elving (Professor of Communication, Behaviour & the Sustainable Society, Centre of Expertise Energy, Hanze University of Applied Sciences, Groningen, The Netherlands); Pantea Foroudi (Senior Lecturer in Branding, Middlesex University, London, UK); Laura Illia (Associate Professor of Corporate and Business Communication, IE University, Madrid, Spain); Philip J. Kitchen (Professor of Marketing, Salford University Business School, UK); Irene Pollach (Professor of Corporate Communication, Aarhus University, Denmark); Maria Palazzo (Associate Professor of Management, Universitas Mercatorum, Italy); Stefania Romenti (Professor of Corporate communication and Public Relations, IULM University, Italy); Juelin Yin (Associate Professor of Management, Sun Yat-Sen University, Guangzhou, China); Ambika Zutshi (Associate Professor of Management, Deakin University, Melbourne, Australia).

CONTACTS

Phone: +39 089 96 4401

e-mail: scc@unisa.it

UBICAZIONE	FISCIANO
IDENTIFICATIVO ARCHIBUS (INVARIANTE/STECCA-PIANO-N. STANZA)	FSTEC02-P02-085
LETTERA IDENTIFICATIVA (EDIFICIO)	C
DOTAZIONI AUDIOVISIVE	NO
WI-FI	NO
CAPIENZA	-
ACCESSIBILITA'	SI