Business Management

Massimiliano VESCI Business Management

0212400001
DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
ECONOMICS
2014/2015

OBBLIGATORIO
YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2011
PRIMO SEMESTRE
CFUHOURSACTIVITY
1ECONOMIA E GESTIONE DELLE IMPRESE MOD. 1
530LESSONS
2ECONOMIA E GESTIONE DELLE IMPRESE MOD. 2
530LESSONS
Objectives
KNOWLEDGE AND UNDERSTANDING:
THE COURSE PROVIDES STUDENTS BOTH WITH THEORETICAL UNDERSTANDING OF THE MAIN MANAGERIAL PRACTICES, THAT FORM THE BASIS OF THE FUNCTIONING OF A COMPANY, AND WITH A WIDE UNDERSTANDING OF FIRM/MARKET RELATIONSHIP

APPLYING KNOWLEDGE AND UNDERSTANDING:
KNOWLEDGE AND UNDERSTANDING OF THE MAIN COURSE’S THEORETICAL CONCEPTS ALLOW STUDENTS OPERATING AS ENTERPRISE COORDINATOR AND CONSULTANT. FURTHERMORE, STUDENTS WILL BE ABLE TO SUPPORT THE ENTERPRISE REACHING PREFIXED GOALS OF EFFECTIVENESS AND EFFICIENCY.

MAKING JUDGEMENTS:
ACQUIRE AND DEVELOP CRITICAL ANALYSIS SKILLS IN ORDER TO MAKE JUDGEMENTS IN RELATION TO PARTICULAR COMPANY MANAGEMENT PROBLEMS.

COMMUNICATION SKILLS:
THE AIM OF THE COURSE IS TO STRENGTHEN COMMUNICATION SKILLS OF THE STUDENTS TO LEAD AND DEVELOP APPROPRIATE ACTION PROGRAMMES ABLE TO AFFORD ENTERPRISE COMPLEXITY.

LEARNING SKILLS:
DEVELOPING THE ABILITY OF THE STUDENT TO OPERATE AND UNDERSTAND REAL SITUATIONS OF THE ENTERPRISE.
Prerequisites
BUSINESS ECONOMY (SUGGESTED)
Contents
ENTREPRENEURIAL AIMS. BUSINESS ENVIRONMENT. BUSINESS DEFINITION. MARKETING MANAGEMENT. FINANCIAL MANAGEMENT. PRODUCTION MANAGEMENT. ORGANIZATION AND HUMAN RESOURCE MANAGEMENT. FINANCIAL TECHNIQUES OF INVESTMENTS CHOICE. PERFORMANCE EVALUATION.
Teaching Methods
FRONTAL LESSONS, SEMINARS.
Verification of learning
TEST. DISCUSSION AND COLLOQUY
Texts
SCIARELLI S., LA GESTIONE DELL'IMPRESA, CEDAM, ULTIMA EDIZIONE
OR
DI BERNARDO B., GANDOLFI V., TUNISINI A., ECONOMIA E MANAGEMENT DELLE IMPRESE, HOEPLI, 2009
OR
WILSON, R.M.S.,GILLIGAN, C., STRATEGIC MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL, ELSEVIER, 2005
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