DESTINATION MARKETING

Massimiliano VESCI DESTINATION MARKETING

0209900138
DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
BUSINESS MANAGEMENT
2014/2015

YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2011
SECONDO SEMESTRE
CFUHOURSACTIVITY
1DESTINATION MARKETING MOD. 1
530LESSONS
2DESTINATION MARKETING MOD 2
530LESSONS
Objectives
KNOWLEDGE AND UNDERSTANDING:
THE COURSE PROVIDES STUDENTS BOTH WITH THEORETICAL UNDERSTANDING OF THE MAIN MARKETING AND MANAGERIAL PRACTICES, THAT FORM THE BASIS OF THE FUNCTIONING OF A DESTIANTION, AND WITH A WIDE UNDERSTANDING OF DESTINATION/MARKET RELATIONSHIPS.

APPLYING KNOWLEDGE AND UNDERSTANDING:
KNOWLEDGE AND UNDERSTANDING OF THE MAIN COURSE’S THEORETICAL CONCEPTS ALLOW STUDENTS OPERATING AS TOURISTIC SYSTEM ENGINEER, DESTINATION MANAGER COORDINATOR AND CONSULTANT. FURTHERMORE, STUDENTS WILL BE ABLE TO SUPPORT THE SYSTEM REACHING PREFIXED GOALS OF EFFECTIVENESS AND EFFICIENCY.

MAKING JUDGEMENTS:
ACQUIRE AND DEVELOP CRITICAL ANALYSIS SKILLS IN ORDER TO MAKE JUDGEMENTS IN RELATION TO DESTINATION MANAGEMENT ORGANIZATION (DMO) PROBLEMS.

COMMUNICATION SKILLS:
THE AIM OF THE COURSE IS TO STRENGTHEN COMMUNICATION SKILLS OF THE STUDENTS TO LEAD AND DEVELOP APPROPRIATE ACTION PROGRAMMES ABLE TO AFFORD DMO COMPLEXITY.

LEARNING SKILLS:
DEVELOPING THE ABILITY OF THE STUDENT TO OPERATE AND UNDERSTAND REAL SITUATIONS IN THE FIELD OF MARKETING AND DESTINATION MARKETING.
Prerequisites
NOT PRESENT.
Contents
HE COURSE IS ARTICULATED IN THE FOLLOWING TOPICS:
DESTINATION MANAGEMENT, THE DESTINATION AS SYSTEM, THE PRODUCTION OF TOURIST SERVICE, SERVICE MARKETING, DESTINATION MARKETING, INTERNET DESTINATION MARKETING, SYSTEM THEORY, VALUE CREATION AND CO-CREATION, ICT AND SERVICE SYSTEM.
Teaching Methods
Frontal lessons; seminars.
Verification of learning
Colloquium.
Texts
FRANCH M. (2010), MARKETING DELLE DESTINAZIONI TURISTICHE, MC GRAW HILL
Carrubbo L., la Co-creazione di valore nelle destinazioni turistiche”, ed. RIREA, Collana “Opera Prima”, n. 2,
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