ECONOMICS AND BUSINESS MANAGEMENT

Massimiliano VESCI ECONOMICS AND BUSINESS MANAGEMENT

0212700004
DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2019/2020



OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2014
SECONDO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS


Objectives
KNOWLEDGE AND UNDERSTANDING
THE COURSE PROVIDES STUDENTS BOTH WITH THEORETICAL UNDERSTANDING OF THE MAIN MANAGERIAL PRACTICES, THAT FORM THE BASIS OF THE FUNCTIONING OF A COMPANY, AND WITH A WIDE UNDERSTANDING OF FIRM/MARKET RELATIONSHIP

APPLYING KNOWLEDGE AND UNDERSTANDING
KNOWLEDGE AND UNDERSTANDING OF THE MAIN COURSE’S THEORETICAL CONCEPTS ALLOW STUDENTS OPERATING AS ENTERPRISE COORDINATOR AND CONSULTANT. FURTHERMORE, STUDENTS WILL BE ABLE TO SUPPORT THE ENTERPRISE REACHING PREFIXED GOALS OF EFFECTIVENESS AND EFFICIENCY.

MAKING JUDGMENT
ACQUIRE AND DEVELOP CRITICAL ANALYSIS SKILLS IN ORDER TO MAKE JUDGEMENTS IN RELATION TO PARTICULAR COMPANY MANAGEMENT PROBLEMS.

COMMUNICATION SKILLS
THE AIM OF THE COURSE IS TO STRENGTHEN COMMUNICATION SKILLS OF THE STUDENTS TO LEAD AND DEVELOP APPROPRIATE ACTION PROGRAMMES ABLE TO AFFORD ENTERPRISE COMPLEXITY.

LEARNING SKILLS
DEVELOPING THE ABILITY OF THE STUDENT TO OPERATE AND UNDERSTAND REAL SITUATIONS OF THE ENTERPRISE.
Prerequisites
BUSINESS ADMINISTRATION (SUGGESTED).
Contents
1) ENTREPRENEURSHIP AND BUSINESS ENVIRONMENT (16 HOURS)
- ENTREPRENEURSHIP.
- ENTREPRENEURIAL STRATEGIC POSTURE
- SUSTAINABILITY AND ENTREPRNEURSHIP
- BUSINESS ENVIRONMENT.

2) STRATEGIC PLANNING (14 HOURS)

3) ORGANIZATION, FINANCE, MARKETING, OPERATIONS (20 HOURS)
- MARKETING MANAGEMENT.
- FINANCIAL MANAGEMENT.
- OPERATION MANAGEMENT AND LOGISTICS.
- ORGANIZATION AND HUMAN RESOURCE MANAGEMENT.
- FINANCIAL TECHNIQUES OF INVESTMENTS CHOICE.
- PERFORMANCE EVALUATION.

4) SKILLS DEVELOPMENT (10 HOURS)
Teaching Methods
FRONTAL LESSONS. SEMINARS.
Verification of learning
VERIFICATION OF LEARNING WILL BE MADE WITH FINAL EXAMINATION, WITHOUT INTERMEDIATE TESTS. FINAL EVALUATION WILL BE ON A SCALE OF THIRTY. FINAL EXAMINATION WILL BE ARTICULATED IN ONE WRITTEN TEST WITH A SUBSEQUENT POSSIBLE COLLOQUY. THE EXAMINATION WILL BE FOCUSED ON CHECKING IN DEPTH THEORY KNOWLEDGE AND APPLICATIONS RELATING TO THE COMPANY'S MANAGEMENT.
Texts
SCIARELLI S., LA GESTIONE DELL'IMPRESA, CEDAM, ULTIMA EDIZIONE
OR
S. BARILE, G. SANCETTA, M. SAVIANO, MANAGEMENT, GIAPPICHELLI, 2015;
OR
WILSON, R.M.S.,GILLIGAN, C., STRATEGIC MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL, ELSEVIER, 2005.

VESCI M. (2018), IMPRENDITORIALITÀ STRATEGICA, GIAPPICHELLI, TORINO.

MORE BOOKS COULD BE SUGGESTED DURING CLASS
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