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  3. PARENTE Roberto
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HIGH TECH START UP LAB

Roberto PARENTE HIGH TECH START UP LAB

0222100112
DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
EQF7
BUSINESS MANAGEMENT AND CONSULTING
2023/2024

OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2014
SPRING SEMESTER
CFUHOURSACTIVITY
630LESSONS
ROBERTO PARENTE T Curriculum
Objectives
THE COURSE WILL ALLOW STUDENTS TO ACQUIRE THE BASIC KNOWLEDGE FOR THE DEFINITION, STRUCTURING AND CRITICAL REVISION OF THE BUSINESS MODEL OF A NEW ENTREPRENEURIAL PROJECT. THE COURSE WILL ALLOW THE EXPERIMENTATION OF TOOLS FOR THE ANALYSIS AND DEFINITION OF THE BUSINESS MODEL.

THROUGH THE STUDY AND ANALYSIS OF BUSINESS CASES AND GROUP WORK ON CONCRETE CASES, THE COURSE WILL ENABLE STUDENTS TO APPLY KNOWLEDGE ACQUIRED DURING THE COURSE. IT WILL THEREFORE ALLOW THE DEVELOPMENT OF NECESSARY SKILLS AND COMPETENCES FOR THE DEFINITION OF A BUSINESS MODEL FUNCTIONAL TO THE CREATION OF VALUE AND THE ACQUISITION OF A COMPETITIVE ADVANTAGE.
Prerequisites
NONE
Contents
3) IDEA GENERATION AND IDEA DESIGN: HOW TO TRANSFORM AN IDEA IN A VALUE PROPOSITION (PROJECT WORK: 6 HOURS)
4) CUSTOMER DESIGN: ANALYZE, UNDERSTAND, SEGMENT AND REACH THE MARKET (PROJECT WORK: 10 HOURS)
5) DEFINITION OF THE COMPANY STRUCTURE: RESOURCES, PARTNERSHIPS, ACTIVITIES; COSTS AND REVENUE STREAM (PROJECT WORK: 6 HOURS);
6) HOW TO COMMUNICATE THE ENTREPRENEURIAL PROJECT: THE PITCH (PROJECT WORK: 2 HOURS)
Teaching Methods
THE STUDENTS, DIVIDED IN GROUP, WILL TAKE THE TASK OF DEVELOPING A BUSINESS PROJECT. GROUPS WILL HAVE TO HIGHLIGHT THE STRENGTHS AND WEAKNESSES OF THE PRODUCT / MARKET COMBINATION AND FORMULATE A PROPOSAL OF A COMPETITIVE BUSINESS MODEL. WORKS OF GROUPS WILL BE INTERVALED BY TUTORING ACTIVITIES IN WHICH INDIVIDUAL GROUPS WILL BE SUPPORTED AND GUIDED IN THE BUSINESS MODEL PROCESSING PROCESS.
LECTURES (6 HOURS)
PROJECT WORK AND TUTORING (24 HOURS)
THE PARTICIPATION INTO THE COURSE IS SUGGESTED.
Verification of learning
VERIFICATION OF LEARNING WILL BE MADE BY AN ORAL INTERVIEW THAT WILL LAST ABOUT 20 MINUTES, BASED ON THE PRESENTATION OF THE DEVELOPED BUSINESS MODEL.
THE EVALUATION WILL BE EXPRESSED WITH A JUDGEMENT OF PASS OR NOT PASS.
FOR STUDENTS NOT ATTENDING THE COURSE, THE VERIFICATION OF LEARNING WILL CONSISTS IN AN ORAL INTERVIEW THAT WILL LAST ABOUT 20 MINUES, THAT WILL BE BASED ON AN ENTREPRENEURIAL PROJECT TO BE DEFINED IN AGREEMENT WITH THE TEACHER.
Texts
OSTERWALDER A., PIGNEUR Y., CREARE MODELLI DI BUSINESS, EDIZIONI FAG MILANO, ULTIMA EDIZIONE
More Information
FURTHER MATERIAL WILL BE PROVIDED BY THE TEACHER
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