TECHNIQUES FOR SOCIAL RESEARCH INTO COMMUNICATION

Felice ADDEO TECHNIQUES FOR SOCIAL RESEARCH INTO COMMUNICATION

0322700015
DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE
COMMUNICATION MANAGEMENT AND PUBLIC COMMUNICATION
2015/2016



OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2011
PRIMO SEMESTRE
CFUHOURSACTIVITY
640LESSONS
Objectives
KNOWLEDGE AND COMPREHENSION SKILLS: READING AND INTERPRETING CHARTS, CONTINGENCY TABLES, BIVARIATE COEFFICIENTS, PAPERS OF RESEARCH CONDUCTED BOTH WITH ADVANCED STATISTICAL AND TEXTUAL DATA ANALYSIS TECHNIQUES; DEEPENING THEORETICAL AND EMPIRICAL SKILLS IN SOCIAL RESEARCH APPLIED TO COMMUNICATION PROCESSES REGARDING INDIVIDUALS, TEXTS AND OTHER SYMBOLIC SETS; AVOIDING COMMON MISTAKES AND DETECTING DISTORTED AND CAPTIOUS USES IN THE APPLICATION OF ADVANCED STATISTICAL AND TEXTUAL DATA ANALYSIS TECHNIQUES;
KNOWLEDGE APPLICATION SKILLS: BEING ABLE TO CREATE AND DEVELOP A RESEARCH DESIGN USING ADVANCED STATISTICAL AND/OR TEXTUAL DATA ANALYSIS TECHNIQUES; CONDUCTING, TRANSCRIBING AND ANALYZING NON DIRECTIVE AND HERMENEUTICS INTERVIEW ; PERFORMING BIVARIATE DATA ANALYSIS; DESIGNING AND DEVELOPING RESEARCH ON COMMUNICATION PHENOMENA USING CONTENT ANALYSIS METHODS;
MAKING JUDGMENTS: TO BE ABLE TO USE CRITICALLY ADVANCED DATA AND TEXTUAL COLLECTION AND ANALYSIS TECHNIQUE; BEING ABLE TO DETECT MISUSES IN THE APPLICATION OF ADVANCED STATISTICAL AND TEXTUAL DATA ANALYSIS TECHNIQUES;
COMMUNICATION SKILLS: LEARNING HOW TO WRITE A METICULOUS AND WELL-DOCUMENTED RESEARCH PAPER; AVOIDING COMMON MISTAKES AND DETECTING DISTORTED AND CAPTIOUS USES IN COMMUNICATING RESULTS OF RESEARCHES CONDUCTED BOTH WITH STANDARD (QUANTITATIVE) AND NON STANDARD (QUALITATIVE) APPROACHES;
LEARNING SKILLS: TO GAIN METHODOLOGICAL KNOWLEDGE IN ORDER TO PERFORM CORRECTLY AND CRITICALLY ADVANCED DATA AND TEXTUAL COLLECTION AND ANALYSIS TECHNIQUE, AVOIDING TOO NAÏVE INTERPRETATIONS.
Prerequisites
NO PREREQUISITE SKILLS ARE REQUIRED
Contents
ANALYZING RELATIONSHIPS AMONG VARIABLES;
BIVARIATE DATA ANALYSIS: CREATING CONTINGENCY TABLES, ANALYZING MAIN BIVARIATE STATISTICAL COEFFICIENTS;
THE ORIGINS OF CONTENT ANALYSIS IN SOCIAL RESEARCH;
QUANTITATIVE CONTENT ANALYSIS;
CONTENT ANALYSIS;
VALIDITY AND RELIABILITY IN CONTENT ANALYSIS;
NON DIRECTIVE AND HERMENEUTICS INTERVIEW: TRANSCRIPTION AND ANALYSIS;
CONTROLLING INTERPRETATION OF NON DIRECTIVE AND HERMENEUTICS INTERVIEW: CONFORMITY, CONGRUENCE, ADEQUACY;
COMMUNICATION OF RESEARCH RESULTS: AVOIDING COMMON MISTAKES AND DETECTING DISTORTED AND CAPTIOUS USES OF RESEARCH TECHNIQUES.
Teaching Methods
LECTURES (ACADEMIC TAUGHT LESSONS) AND PRACTICE SESSIONS ON COURSE TOPICS.
Verification of learning
WRITTEN AND ORAL EXAMINATION.
THE OVERALL GRADE IS CALCULATED EVALUTATING THE RESULTS OF BOTH WRITTEN AND ORAL ASSESSMENTS.
Texts
G. DI FRANCO, EDS: ESPLORARE, DESCRIVERE E SINTETIZZARE I DATI. GUIDA PRATICA ALL'ANALISI DEI DATI NELLA RICERCA SOCIALE, FRANCOANGELI, MILANO 2005.
D. HUFF, MENTIRE CON LE STATISTICHE, MONTI E AMBROSINI, 2007.
G. LOSITO L’ANALISI DEL CONTENUTO NELLA RICERCA SOCIALE, FRANCO ANGELI (COLLANA DI METODOLOGIA DELLE SCIENZE UMANE), MILANO 1993.
P. DIANA E P. MONTESPERELLI, ANALIZZARE LE INTERVISTE ERMENEUTICHE, CAROCCI, ROMA, 2005.
OPTIONAL BOOKS:
F. ADDEO E P. MONTESPERELLI, ESPERIENZE DI ANALISI DI INTERVISTE NON DIRETTIVE, ARACNE, ROMA, 2007.
More Information
OFFICE HOURS:

TUESDAY 13,00-14,00
WEDNESDAY 11,00-13,00
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