BUSINESS ECONOMICS AND MANAGEMENT

Mario TESTA BUSINESS ECONOMICS AND MANAGEMENT

0212800003
DEPARTMENT OF ECONOMICS AND STATISTICS
EQF6
STATISTICS FOR BIG DATA
2021/2022

OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2018
PRIMO SEMESTRE
CFUHOURSACTIVITY
1ECONOMIA E MANAGEMENT AZIENDALE MOD.1
530LESSONS
2ECONOMIA E MANAGEMENT AZIENDALE MOD. 2
530LESSONS
Objectives
KNOWLEDGE AND UNDERSTANDING.
THE MAIN TEACHING OBJECTIVE IS TO PROVIDE STUDENTS WITH KNOWLEDGE ON THE ENTREPRENEURIAL ACTIVITY, DEEPENED ACCORDING TO A PERSPECTIVE OF CORPORATE GOVERNANCE PROCESS. A SPECIFIC FOCUS ON THE MAIN BUSINESS FUNCTIONS AND ON THE ANALYSIS OF ITS REFERENCE MARKET WILL BE PROVIDED. THE BEHAVIOR OF THE COMPANIES AND THEIR RELATIONSHIP WITH THE EXTERNAL ENVIRONMENT WILL BE STUDIED IN DEPTH FROM A MANAGERIAL, SYSTEMIC AND SERVICE POINT OF VIEW, HIGHLIGHTING ABOVE ALL THE MUTUAL DYNAMISM AND THE EFFECTS OF THEIR RESPECTIVE ACTIVITIES. THE MAIN TYPES OF COMPANIES AND THE MAIN BUSINESS OPERATIONS, THE ECONOMIC, FINANCIAL AND STRATEGIC DYNAMICS, THE PROCESSES AND THE PRODUCTION COMBINATIONS OF THE MAIN CLASSES OF COMPANIES WILL BE ANALYZED TO ASSESS THEIR ECONOMIC CONDITIONS.

APPLYING KNOWLEDGE AND UNDERSTANDING.
THE AIM OF THE COURSE IS TO PROVIDE TO STUDENTS KNOWLEDGE ABOUT CORPORATE GOVERNANCE AND BUSINESS MANAGEMENT. THE MAIN MODELS OF BUSINESS PROCESS MANAGEMENT WILL BE EXEMPLIFIED, IN ORDER TO ALLOW LEARNERS TO ACQUIRE THE BASIC CONCEPTS OF MANAGEMENT IN LIGHT OF THE CURRENT COMPLEXITY OF THE REFERENCE CONTEXT. STUDENTS WILL BE ABLE TO INTERPRET, ANALYZE AND UNDERSTAND IN AN OVERVIEW THE DYNAMICS OF GOVERNANCE AND THE FUNCTIONING OF MODERN SERVICE-CENTERED ORGANIZATIONS. THE LEARNERS, ON THE BASIS OF THE ACQUIRED KNOWLEDGE AND THROUGH THE ANALYSIS OF CASES, WILL BE ABLE TO UNDERSTAND THE FOLLOWING DOCUMENTS: INCOME AND CAPITAL PROSPECTUSES, MONETARY FLOWS AND ECONOMIC CONVENIENCE ANALYSIS.

AUTONOMY OF JUDGMENT.
THE STUDENT WILL BE ABLE TO EVALUATE THE STRATEGIC ALTERNATIVES AND TECHNICAL OPPORTUNITIES OBSERVING SEVERAL ISSUES OF ECONOMICAL, SOCIAL AND ENVIRONMENTAL RESPONSIBILITIES.

COMMUNICATION SKILLS.
THE STUDENT WILL BE ABLE TO ILLUSTRATE THE MAIN MANAGERIAL THEORIES AND DESCRIBE CHARACTERISTICS OF THE VARIOUS BUSINESS FUNCTIONS.

LEARNING ABILITY.
THE STUDENT WILL LEARN THE BASIS OF THE SYSTEMIC APPROACH, NECESSARY FOR THE ANALYSIS OF COMPLEX SYSTEMS SUCH AS ECONOMIC ORGANIZATIONS.
Prerequisites
NONE
Contents
THE COURSE IS DIVIDED INTO TWO MODULES
MODULE I
PART I - THE FIRM (5 HOURS OF TEACHING):
THE OPERATING AND PRODUCTION PROCESSES. PART II - THE OPERATIONS IN THE DIFFERENT CATEGORIES OF ORGANIZATIONS (ENTITIES) (15 HOURS TEACHING):
MAIN BUSINESS OPERATIONS. ECONOMIC AND FINANCIAL ANALYSIS.

PART III - ECONOMIC EQUILIBRIUM CONDITIONS (10 HOURS TEACHING):
PROFITABILITY OF THE ENTITY.
COST/BENEFIT ANALYSIS. BREAK-EVEN ANALYSIS.

MODULE II (PROF. TESTA)
•DEFINITION OF BUSINESS (2 HH)
•VIABLE SYSTEMS APPROACH (2 HH)
•DECISION MAKING AND COMPLEXITY (3 HH)
•BUSINESS ORGANIZATION (3 HH)
•BASIC ORGANIZATIONAL STRUCTURES (2 HH)
•DEPARTMENT OF PRODUCTION (3 HH)
•DEPARTMENT OF MARKETING (3 HH)
•RELATIONSHIP MARKETING (2 HH)
•DEPARTMENT OF LOGISTICS AND PROCUREMENT (3 HH)
•DEPARTMENT OF RESEARCH & DEVELOPMENT (2 HH)
•NETWORK (2 HH)
•CORPORATE SOCIAL RESPONSIBILITY (3 HH)
Teaching Methods
THE COURSE IS DIVIDED IN 60H OF FRONTAL LESSONS, PARTECIPATIVE LESSONS AND AND EXERCISES. THE TESTIMONY OF REPRESENTATIVES FROM ENTREPRENEURIAL, NON-PROFIT AND PUBLIC SECTOR ENTITIES IS PROVIDED.
STUDENTS ARE FREE TO FOLLOW THE COURSE, EVEN IF PARTICIPATING IN THE LESSONS IS HIGHLY RECOMMENDED.
Verification of learning
THE EXAM INCLUDES A WRITTEN TEST AND AN ORAL TEST, EACH ASSESSED IN THIRTIES. THE WRITTEN TEST HAS A DURATION OF 90 MINUTES AND COVERS THE TOPICS PROPOSED DURING THE COURSE AND MADE AVAILABLE VIA THE WEB.
THE ORAL EXAM, OF ABOUT 20 MINUTES, IS BASED IN QUESTIONS ON THE THEORETICAL AND METHODOLOGICAL CONTENTS OF THE TOPICS INDICATED IN THE PROGRAM.
Texts
BOOKS:
MODULE I
TOMMASETTI A., BISOGNO M., ECONOMIA AZIENDALE. FRANCO ANGELI, MILANO, 2021 (CAPP. 1, 2, 3, 4 E 9).
ALTERNATIVELY:
POTITO L. (A CURA DI), ECONOMIA AZIENDALE, GIAPPICHELLI, TORINO, ULTIMA EDIZIONE.
SANNINO G., TARTAGLIA POLCINI P. (A CURA DI), ESERCITAZIONI E COMPLEMENTI DI ECONOMIA AZIENDALE, GIAPPICHELLI, TORINO, ULTIMA EDIZIONE.
MODULO II (PROF. TESTA)
SCIARELLI S. (2017), LA GESTIONE D’IMPRESA, CEDAM, PADOVA.
More Information
SLIDES AND OTHER MATERIALS MADE AVAILABLE ON THE TEACHER WEBPAGE.
SLIDES AND OTHER DOCUMENTS ARE AVAILABLE AT:
- GOOGLE SITES;
- GOOGLE CLASSROOM.
THE LINKS WILL BE SHARED IN CLASS.
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