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Sample Survey Methods and Techniques for Market Research

Luigi RARITA' Sample Survey Methods and Techniques for Market Research

0222100055
DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
EQF7
BUSINESS MANAGEMENT AND CONSULTING
2023/2024



OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2023
SPRING SEMESTER
CFUHOURSACTIVITY
630LESSONS
LUIGI RARITA' T Curriculum
Objectives
THE TEACHING PROMOTES A QUANTITATIVE TRAINING WITHIN THE FIELD OF MARKETING AND MARKET ANALYSIS, WITH EMPHASIS TO THE COGNITIVE NEEDS OF BOTH PUBLIC AND PRIVATE COMPANIES. IN PARTICULAR, THE MAIN SAMPLING AND INFORMATION COLLECTION TECHNIQUES WILL BE SHOWN VIA THEORETICAL DEVELOPMENTS AND EMPIRICAL EVIDENCE. THROUGH THE EXPERIENTIAL LEARNING, THE PERFORMANCE OF DIDACTICAL ACTIVITIES FORESEE WORKSHOPS AND PROJECT WORK TO STIMULATE THE ABILITY TO LEARN AUTONOMOUSLY AND LEARNING BY DOING. SPECIFICALLY, THE TEACHING AIMS TO PROVIDE TO THE STUDENTS KNOWLEDGE AND COMPREHENSION SKILLS, INTEGRATED WITH THE PROVISIONS OF THE REFERENCE DEGREE COURSE VIA THE ILLUSTRATION OF TOOLS USEFUL TO:
•ACQUIRE USEFUL KNOWLEDGE TO PLAN AND REALIZE SAMPLE SURVEYS.
•KNOW THE MAIN SAMPLING PLANS, EVEN COMPLEX ONES, AND THEIR APPLICATION IN REAL CONTEXTS.
•ACQUIRE THE BASICS OF THE THEORY OF SAMPLES.
•KNOW THE MAIN METHODS TO ESTIMATE THE FEATURES OF THE POPULATION.
•KNOW THE MAIN INFORMATION GATHERING TECHNIQUES USEFUL FOR MARKET RESEARCH.
Prerequisites
MATHEMATICS; STATISTICS.
Contents
STATISTICAL SURVEYS (HOURS OF LESSON /PRACTICE/LABORATORY 6/4/0).
SURVEYS BY SAMPLING. DATA COLLECTION. COLLECTION TECHNIQUES BY INTERVIEW AND QUESTIONNAIRE. DATA QUALITY ANALYSIS. SAMPLING AND NON-SAMPLING ERRORS. NON-RESPONDENT PROBLEM.

ADVANCED INFERENCE TECHNIQUES (HOURS OF LESSON/PRACTICE/LABORATORY 6/4/0).
INFERENCE AND SAMPLING PLAN. PROBABILITY AND NON-PROBABILITY SAMPLES. SIMPLE RANDOM SAMPLING PLAN WITH AND WITHOUT REPETITION. SAMPLING WITH VARIABLE PROBABILITIES. USE OF AUXILIARY VARIABLES: QUOTIENT AND REGRESSION ESTIMATORS.

ADVANCED SAMPLING TECHNIQUES (HOURS OF LESSON/PRACTICE/LABORATORY 6/4/0).
STRATIFIED SAMPLING. POST STRATIFICATION. CLUSTER RANDOM SAMPLING. CLUSTER SAMPLING WITH VARIABLE PROBABILITY. TWO-STAGE AND MULTI-STAGE SAMPLING. COMPLEX SAMPLING PLANS. TECHNIQUES RELATED TO SAMPLE SIZE AND UNIT ALLOCATION.
Teaching Methods
THE TEACHING FORESEES THEORETICAL LESSONS, USEFUL FOR A DEEP COMPREHENSION OF ALL THE CONTENTS OF THE COURSE (18 HOURS IN TOTAL), AND CLASSROOM EXERCISES (12 HOURS IN TOTAL), ESSENTIAL TO PROVIDE SUBSTANCE TO THE THEORETICAL CONTENTS AND TO ACQUIRE THE COMPUTATION AND INTERPRETATION SKILLS OF THE ADDRESSED STATISTICAL TOOLS.
THE ATTENDANCE AT LECTURES AND EXERCISE SESSIONS, ALTHOUGH NOT COMPULSORY, IS HIGHLY RECOMMENDED IN ORDER TO FULLY ACHIEVE THE LEARNING AIMS.
Verification of learning
THE PERFORMANCE OF THE STUDENTS IS EVALUATED VIA A WRITTEN TEST AND AN ORAL TEST. THE WRITTEN TEST, THAT LASTS ABOUT TWO HOURS, FORESEES THE RESOLUTION OF EXERCISES, THAT ARE SIMILAR TO THE ONES PROPOSED DURING THE COURSE. THE ORAL TEST IS AIMED AT ASCERTAINING THE DEGREE OF KNOWLEDGE OF THE THEORETICAL CONCEPTS OF THE DISCIPLINE, OF THE STATISTICAL METHODOLOGIES DISCUSSED DURING THE COURSE, AND THE ABILITY OF READING AND INTERPRETING DATA DERIVING FROM REAL CONTEXTS.
THE FINAL EVALUATION DEPENDS ON EITHER THE SCORE OBTAINED IN THE WRITTEN PART (EXPRESSED IN THIRTIETHS) OR THE MATURITY ACHIEVED BY THE CANDIDATE DURING THE ORAL TEST.
Texts
B. V. FROSINI, M. MONTINARO, G. NICOLINI: CAMPIONAMENTI DA POPOLAZIONI FINITE. METODI E APPLICAZIONI – GIAPPICHELLI, 2010.
G. CICCHITELLI, A. HERZEL, G. E. MONTANARI: IL CAMPIONAMENTO STATISTICO – IL MULINO, BOLOGNA, 1997.
TEACHING MATERIALS WILL BE AVAILABLE IN THE DEDICATED SECTION OF THE COURSE INSIDE THE UNIVERSITY E – LEARNING PLATFORM (HTTP://ELEARNING.UNISA.IT) ACCESSIBLE TO THE STUDENTS OF THE COURSE VIA THE UNIVERSITY’S UNIQUE CREDENTIALS.
More Information
THE TEACHING IS OFFERED IN ITALIAN.
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