Luigi RARITA' | Sample Survey Methods and Techniques for Market Research
Luigi RARITA' Sample Survey Methods and Techniques for Market Research
cod. 0222100055
SAMPLE SURVEY METHODS AND TECHNIQUES FOR MARKET RESEARCH
| 0222100055 | |
| DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS | |
| EQF7 | |
| BUSINESS MANAGEMENT AND CONSULTING | |
| 2024/2025 |
| OBBLIGATORIO | |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2023 | |
| SPRING SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-S/01 | 6 | 30 | LESSONS |
| Exam | Date | Session | |
|---|---|---|---|
| RARITA' | 10/12/2024 - 08:30 | SESSIONE ORDINARIA | |
| RARITA' | 10/12/2024 - 08:30 | SESSIONE DI RECUPERO |
| Objectives | |
|---|---|
| GENERAL AIM THE COURSE AIMS TO ACQUIRE THE BASIC ELEMENTS OF SAMPLING THEORY, WITH EMPHASIS ON ADVANCED TOOLS OF INFERENTIAL STATISTICS. THE EDUCATIONAL AIMS OF THE COURSE CONSIST IN THE ACQUISITION OF TECHNIQUES AND TOOLS TO ANALYSE POPULATIONS UNDER INVESTIGATION, AS WELL AS THE ABILITY TO DERIVE FORECASTS ON MARKET PHENOMENA. KNOWLEDGE AND ABILITY TO UNDERSTAND THE TEACHING PROMOTES A QUANTITATIVE TRAINING WITHIN THE FIELD OF MARKETING AND MARKET ANALYSIS, WITH EMPHASIS TO THE COGNITIVE NEEDS OF BOTH PUBLIC AND PRIVATE COMPANIES. IN PARTICULAR, THE MAIN SAMPLING AND INFORMATION COLLECTION TECHNIQUES WILL BE SHOWN VIA THEORETICAL DEVELOPMENTS AND EMPIRICAL EVIDENCE. THROUGH THE EXPERIENTIAL LEARNING, THE PERFORMANCE OF DIDACTICAL ACTIVITIES FORESEES WORKSHOPS AND PROJECT WORK TO STIMULATE THE ABILITY TO LEARN AUTONOMOUSLY AND LEARNING BY DOING. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING SPECIFICALLY, THE TEACHING AIMS TO PROVIDE TO THE STUDENTS KNOWLEDGE AND COMPREHENSION SKILLS, INTEGRATED WITH THE PROVISIONS OF THE REFERENCE DEGREE COURSE VIA THE ILLUSTRATION OF TOOLS USEFUL TO: •ACQUIRE USEFUL KNOWLEDGE TO PLAN AND REALIZE SAMPLE SURVEYS. •KNOW THE MAIN SAMPLING PLANS, EVEN COMPLEX ONES, AND THEIR APPLICATION IN REAL CONTEXTS. •ACQUIRE THE BASICS OF THE THEORY OF SAMPLES. •KNOW THE MAIN METHODS TO ESTIMATE THE FEATURES OF THE POPULATION. •KNOW THE MAIN INFORMATION GATHERING TECHNIQUES USEFUL FOR MARKET RESEARCH. INDEPENDENCE OF JUDGMENT THE STUDENT WILL BE ABLE TO: - SOLVE PROBLEMS AND MAKE DECISIONS; - FORMULATE REPORTS AND ASSESSMENTS ON THE BASIS OF LIMITED OR INCOMPLETE INFORMATION COMMUNICATION SKILLS THE STUDENT WILL BE ABLE TO: - COMMUNICATE USING COMPUTER TOOLS; - TRANSMIT IDEAS, PROBLEMS AND SOLUTIONS; - COMMUNICATE WITH STAKEHOLDERS LEARNING ABILITY THE STUDENT WILL BE ABLE TO: - PROCEED INDEPENDENTLY IN UPDATING KNOWLEDGE; - EVALUATE THE CONTINUATION OF YOUR EDUCATION IN THE UNIVERSITY AND OTHERS. |
| Prerequisites | |
|---|---|
| NONE |
| Contents | |
|---|---|
| STATISTICAL SURVEYS (HOURS OF LESSON /PRACTICE/LABORATORY 5/5/0). SURVEYS BY SAMPLING. DATA COLLECTION. COLLECTION TECHNIQUES BY INTERVIEW AND QUESTIONNAIRE. DATA QUALITY ANALYSIS. SAMPLING AND NON-SAMPLING ERRORS. NON-RESPONDENT PROBLEM. ADVANCED INFERENCE TECHNIQUES (HOURS OF LESSON/PRACTICE/LABORATORY 5/5/0). INFERENCE AND SAMPLING PLAN. PROBABILITY AND NON-PROBABILITY SAMPLES. SIMPLE RANDOM SAMPLING PLAN WITH AND WITHOUT REPETITION. SAMPLING WITH VARIABLE PROBABILITIES. USE OF AUXILIARY VARIABLES: QUOTIENT AND REGRESSION ESTIMATORS. ADVANCED SAMPLING TECHNIQUES (HOURS OF LESSON/PRACTICE/LABORATORY 5/5/0). STRATIFIED SAMPLING. POST STRATIFICATION. CLUSTER RANDOM SAMPLING. CLUSTER SAMPLING WITH VARIABLE PROBABILITY. TWO-STAGE AND MULTI-STAGE SAMPLING. COMPLEX SAMPLING PLANS. TECHNIQUES RELATED TO SAMPLE SIZE AND UNIT ALLOCATION. TOTAL HOURS LECTURE/EXERCISE/LABORATORY 15/15/0 |
| Teaching Methods | |
|---|---|
| THE TEACHING FORESEES THEORETICAL LESSONS, USEFUL FOR A DEEP COMPREHENSION OF ALL THE CONTENTS OF THE COURSE (15 HOURS IN TOTAL), AND CLASSROOM EXERCISES (15 HOURS IN TOTAL), ESSENTIAL TO PROVIDE SUBSTANCE TO THE THEORETICAL CONTENTS AND TO ACQUIRE THE COMPUTATION AND INTERPRETATION SKILLS OF THE ADDRESSED STATISTICAL TOOLS. THE ATTENDANCE AT LECTURES AND EXERCISE SESSIONS, ALTHOUGH NOT COMPULSORY, IS HIGHLY RECOMMENDED IN ORDER TO FULLY ACHIEVE THE LEARNING AIMS. |
| Verification of learning | |
|---|---|
| THE PERFORMANCE OF THE STUDENTS IS EVALUATED VIA A WRITTEN TEST AND AN ORAL TEST. THE WRITTEN TEST, THAT LASTS ABOUT TWO HOURS AND THIRTY MINUTES, FORESEES THE RESOLUTION OF EXERCISES, THAT ARE SIMILAR TO THE ONES PROPOSED DURING THE COURSE. THE ORAL TEST IS AIMED AT ASCERTAINING THE DEGREE OF KNOWLEDGE OF THE THEORETICAL CONCEPTS OF THE DISCIPLINE, OF THE STATISTICAL METHODOLOGIES DISCUSSED DURING THE COURSE, AND THE ABILITY OF READING AND INTERPRETING DATA DERIVING FROM REAL CONTEXTS. THE FINAL EVALUATION DEPENDS ON EITHER THE SCORE OBTAINED IN THE WRITTEN PART (EXPRESSED IN THIRTIETHS) OR THE MATURITY ACHIEVED BY THE CANDIDATE DURING THE ORAL TEST. |
| Texts | |
|---|---|
| B. V. FROSINI, M. MONTINARO, G. NICOLINI: CAMPIONAMENTI DA POPOLAZIONI FINITE. METODI E APPLICAZIONI – GIAPPICHELLI, 2010. G. CICCHITELLI, A. HERZEL, G. E. MONTANARI: IL CAMPIONAMENTO STATISTICO – IL MULINO, BOLOGNA, 1997. TEACHING MATERIALS WILL BE AVAILABLE IN THE DEDICATED SECTION OF THE COURSE INSIDE THE UNIVERSITY E – LEARNING PLATFORM (HTTP://ELEARNING.UNISA.IT) ACCESSIBLE TO THE STUDENTS OF THE COURSE VIA THE UNIVERSITY’S UNIQUE CREDENTIALS. |
| More Information | |
|---|---|
| THE TEACHING IS OFFERED IN ITALIAN. |
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