Orlando TROISI | MARKETING AND INTERNATIONAL BUSINESS
Orlando TROISI MARKETING AND INTERNATIONAL BUSINESS
cod. 0222100139
MARKETING AND INTERNATIONAL BUSINESS
| 0222100139 | |
| DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS | |
| EQF7 | |
| BUSINESS MANAGEMENT AND CONSULTING | |
| 2024/2025 |
| OBBLIGATORIO | |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2023 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 12 | 60 | LESSONS |
| Exam | Date | Session | |
|---|---|---|---|
| BOTTI | 14/01/2025 - 08:30 | SESSIONE ORDINARIA | |
| BOTTI | 14/01/2025 - 08:30 | SESSIONE DI RECUPERO | |
| BOTTI | 28/01/2025 - 08:30 | SESSIONE ORDINARIA | |
| BOTTI | 28/01/2025 - 08:30 | SESSIONE DI RECUPERO |
| Objectives | |
|---|---|
| THE COURSE AIMS TO OFFER AN OVERALL PICTURE OF THE CURRENT TRENDS CHARACTERIZING MARKETS AT WORLD LEVEL. THE COURSE AIMS TO DEVELOP THE ABILITY TO UNDERSTAND THE GLOBAL COMPETITIVE LOGICS THAT ALLOW COMPANIES TO OPERATE ON INTERNATIONAL MARKETS, FOCUSING ON STRATEGIC DECISIONS, TECHNIQUES AND TOOLS OF INTERNATIONAL MARKETING. |
| Prerequisites | |
|---|---|
| NONE |
| Contents | |
|---|---|
| - GLOBALIZATION OF MARKETS (4 HOURS) - COMPANY AND INTERNATIONAL STRATEGIES (4 HOURS) - ATTRACTIVENESS OF THE COUNTRIES (4 HOURS) - ACCESSIBILITY OF COUNTRIES (4 HOURS) - METHODS OF ENTRY IN FOREIGN COUNTRIES (4 HOURS) - EXPORT (6 HOURS) - PRODUCTION SETTLEMENT ABROAD (4 HOURS) - INTERNATIONAL COLLABORATION AGREEMENTS (4 HOURS) - INTERNATIONAL MARKETING POLICIES (4 HOURS) - POSITIONING OF THE OFFER (4 HOURS) - PRODUCT POLICY (8 HOURS) - PRICE POLICY (2 HOURS) - COMMUNICATION POLICY (4 HOURS) - ELEMENTS OF NEGOTIATION TECHNIQUE WITH FOREIGN CUSTOMERS (2 HOURS) - THE ROLE OF SACE (2 HOURS) |
| Teaching Methods | |
|---|---|
| THE COURSE PROVIDES 60 HOURS (10 CFU) OF FRONTAL LESSONS. COURSE ATTENDANCE IS NOT MANDATORY. |
| Verification of learning | |
|---|---|
| THE VERIFICATION OF LEARNING WILL BE CARRIED OUT WITH A FINAL ORAL EXAM. THE DURATION OF THE INTERVIEW IS ABOUT 10-15 MIN. THE FINAL ASSESSMENT WILL BE EXPRESSED IN THIRTIETHS. THE EXAM (INTERVIEW) AIMS TO VERIFY THEORETICAL AND APPLICATIONAL KNOWLEDGE RELATED TO THE TOPICS INCLUDED IN THE COURSE PROGRAM AS WELL AS TO VERIFY THE ABILITY TO UNDERSTAND THE GLOBAL COMPETITIVE LOGICS THAT ALLOW COMPANIES TO OPERATE ON INTERNATIONAL MARKETS BY FOCUSING ON DECISIONS STRATEGIC, ON INTERNATIONAL MARKETING TECHNIQUES AND TOOLS. THE EXAM IS PASSED WITH THE MINIMUM RATING IF THE STUDENT HAS SUFFICIENT KNOWLEDGE OF THE COMPETITIVE LOGICS IN INTERNATIONAL MARKETS. THE EXAM IS PASSED WITH THE HIGHEST RATING IF THE STUDENT HAS AN EXCELLENT KNOWLEDGE OF COMPETITIVE LOGICS, STRATEGIC DECISIONS AND INTERNATIONAL MARKETING TECHNIQUES AND TOOLS. |
| Texts | |
|---|---|
| THE TEXTBOOK WILL BE PROVIDED AT THE REQUEST OF THE STUDENT |
BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2024-12-13]
