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TERRITORIAL MARKETING

Pierluigi DE FELICE TERRITORIAL MARKETING

4322100140
DEPARTMENT OF HUMANISTIC STUDIES
EQF7
MODERN LANGUAGES AND LITERATURES
2024/2025

YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2018
SPRING SEMESTER
CFUHOURSACTIVITY
630LESSONS
PIERLUIGI DE FELICE T Curriculum
ExamDate
APPELLO GENNAIO28/01/2025 - 09:30
APPELLO FEBBRAIO12/02/2025 - 09:30
Objectives
GENERAL OBJECTIVE
TO KNOW AND UNDERSTAND THE DIFFERENT STRATEGIES (COMMUNICATIVE, POLITICAL, INSTITUTIONAL) IMPLEMENTED BY PUBLIC AND PRIVATE STAKEHOLDERS TO ENHANCE THE TERRITORY AND BOOST THE DEVELOPMENT OF ECONOMIC ACTIVITIES.

KNOWLEDGE AND UNDERSTANDING
THE STUDENT WILL BE FAMILIAR WITH
THE TOOLS AND METHODS FOR ANALYSING TERRITORIAL MARKETING;
THE CHANGE IN LOCALISATION CONDITIONS AND THE ROLE OF RELATIVE LOCATION;
THE VALUE OF TRANSCALARITY BETWEEN THE LOCAL DIMENSION AND THE GLOBAL NETWORK;
THE ROLE OF ICT.

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING
THROUGH THE STUDY OF THE DISCIPLINE, THE STUDENT WILL BE ABLE TO:
ANALYSE THE POLICIES AND STRATEGIES THAT TERRITORIES CAN IMPLEMENT TO SUSTAIN GLOBAL COMPETITION;
ANALYSE THE APPLICATION OF THE THEORETICAL KNOWLEDGE ACQUIRED,
ANALYSE COMPETITIVENESS SYSTEMS CENTRED ON THE ENHANCEMENT OF SOCIAL CAPITAL AND LOCAL RESOURCES;
REFLECT CRITICALLY ON THE EFFECTIVENESS OF TERRITORIAL MARKETING ACTIONS FROM A PROFESSIONAL PERSPECTIVE.

AUTONOMY OF JUDGEMENT
THE STUDENT WILL BE ABLE TO
IDENTIFY PRIORITIES AND PREVAILING THEMES WITHIN GENERAL SUBJECT AREAS
SELECT STATISTICAL AND DOCUMENTARY SOURCES ACCESS OPEN SOURCES PLATFORMS FOR THE ACQUISITION OF DATA OF INTEREST;
CRITICALLY PROCESS INFORMATION AND DATA;

COMMUNICATION SKILLS
THE STUDENT WILL BE ABLE TO
ORGANISE STUDY AND RESEARCH RESULTS IN SPECIFIC REPORTS, ENRICHED WITH GRAPHS AND IMAGES SUITABLE FOR EFFECTIVE COMMUNICATION;
REPORT BRIEFLY ON THE RESULTS OF COLLECTIVE OR INDIVIDUAL RESEARCH AND STUDIES;
PARTICIPATE IN GROUP WORK.

LEARNING SKILLS
THE STUDENT WILL BE ABLE
TO IDENTIFY AND ACCESS OPEN SOURCE SOURCES FOR THE ACQUISITION OF DATA OF INTEREST;
SYSTEMATISE, PROCESS AND GRAPHICALLY REPRESENT DATA AND INFORMATION;
CARRY OUT THEMATIC STUDIES AND IN-DEPTH STUDIES.
Prerequisites
NO PREREQUISITES ARE REQUIRED
Contents
TO STUDY THE DEVELOPMENT OF AN AREA, IT IS NECESSARY, FIRST AND FOREMOST, TO KNOW THE ECONOMIC,
SOCIAL AND CULTURAL DYNAMICS THAT HAVE ENSURED ITS ATTRACTIVENESS. THIS MAKES IT NECESSARY, AWARE
OF THE COMPLEXITY OF THE FACTORS AND PROCESSES OF COMPETITIVENESS, TO INTERCEPT AND STUDY ALL THOSE
ELEMENTS, TANGIBLE AND INTANGIBLE, REAL AND PERCEIVED, THAT CO-EVOLUTIVELY CONTRIBUTE TO TRANSFORMING
A SPACE INTO A UNIQUE PLACE. SPECIFICALLY, IN LIGHT OF THESE PREMISES, THE PROGRAMME IS DIVIDED INTO
TWO PARTS. THE FIRST WILL COVER THE ISSUES AND PROBLEMS OF ECONOMIC-POLITICAL GEOGRAPHY STARTING
FROM THE LOGIC OF GLOBALISATION AND CAPITALISM. THE SECOND PART WILL DEAL MORE CLOSELY WITH TERRITORIAL
ATTRACTIVENESS DECLINED IN ITS VARIOUS MANIFESTATIONS AND SUPPORTED BY DIFFERENT CASE STUDIES.
Teaching Methods
1)LECTURES, WITH THE AID OF SLIDES AND GEO-CARTOGRAPHIC MATERIALS
2) EXERCISES THROUGH CASE STUDIES TO STIMULATE EFFECTIVE LEARNING (FLIPPED CLASSROOM)
Verification of learning
THE EXAMINATION INVOLVES AN ORAL TEST DURING WHICH THE STUDENT MUST
DEMONSTRATE THAT HE/SHE HAS ACQUIRED THE FOLLOWING KNOWLEDGE AND SKILLS:

1. MAIN TOOLS AND TERMINOLOGY OF ECONOMIC AND POLITICAL GEOGRAPHY
IN RELATION TO TERRITORIAL DEVELOPMENT, ATTRACTIVENESS AND
COMPETITIVENESS
2. MASTERY OF THE THEMES ANALYSED DURING THE COURSE OF THE LECTURES.
3. EXERCISES BASED ON CASE STUDIES.
Texts
1) CERTOMÀ C., CONTI S., GIACCARIA P., ROSSI U., SALONE C., GEOGRAFIA ECONOMICA E POLITICA,
PEARSON, 2022
2) VALDEMARIN S. LUCIA M. G., GEOGRAFIA DELL'ATTRATTIVITÀ TERRITORIALE, PEARSON, 2022
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