Armando PAPA | INTERNATIONAL MARKETING
Armando PAPA INTERNATIONAL MARKETING
cod. 0222200066
INTERNATIONAL MARKETING
| 0222200066 | |
| DEPARTMENT OF ECONOMICS AND STATISTICS | |
| EQF7 | |
| ECONOMICS | |
| 2024/2025 |
| OBBLIGATORIO | |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2018 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 10 | 60 | LESSONS |
| Objectives | |
|---|---|
| AT THE END OF THE TRAINING COURSE, STUDENTS WILL HAVE THE THEORETICAL AND PRACTICAL KNOWLEDGE AND SKILLS NECESSARY TO INTERPRET AND GUIDE THE INTERNATIONALIZATION PROCESSES. THEY WILL ALSO BE ABLE TO UNDERSTAND THE INTERCONNECTIONS BETWEEN THE ACTION OF LOCAL ACTORS IN GLOBAL DEVELOPMENT. AT THE END OF THE TRAINING COURSE, STUDENTS WILL BE ABLE TO APPLY THE CULTURAL BAGGAGE LEARNED THUS TO THE ENTREPRENEURIAL DYNAMICS FOR THE GOVERNMENT AND MANAGEMENT OF DEVELOPMENT PROCESSES ON INTERNATIONAL MARKETS. FINALLY, THEY WILL BE ABLE TO DISTINGUISH, DESIGN AND IMPLEMENT BUSINESS SOLUTIONS FOR BOTH INTERNATIONALIZATION AND GLOBALIZATION. |
| Prerequisites | |
|---|---|
| NO PREREQUISITES |
| Contents | |
|---|---|
| INTERNATIONAL BUSINESS DEVELOPMENT. BUSINESS AND INTERNATIONAL STRATEGIES. THE ATTRACTIVENESS OF COUNTRIES. THE ACCESSIBILITY OF THE COUNTRIES. EXPORT. PRODUCTION SETTING ABROAD. INTERNATIONAL COLLABORATION AGREEMENTS. POSITIONING OF THE OFFER. PRODUCT POLICY. THE PRICING POLICY. COMMUNICATION POLICY. ELEMENTS OF TECHNIQUE OF NEGOTIATIONS WITH FOREIGN CUSTOMERS. |
| Teaching Methods | |
|---|---|
| THE COURSE OF INTERNATIONAL MARKETING FOR SMES IS DESIGNED TO BE HIGHLY INNOVATIVE AND INTERACTIVE. THE EVALUATION OF THE STUDENTS DOES NOT ARISE ONLY FROM THE "PERFORMANCE" DURING THE EXAM BUT ALSO AND ABOVE ALL FROM INTRA-COURSE AND INTERACTIVE ACTIVITIES FOR WHICH BONUS POINTS WILL BE ASSIGNED IN VIEW OF THE EXAM. WORKGROUP/BUSINESS GAME ACTIVITIES THE STUDENTS ARE EVALUATED IN THE DRAFTING OF A GROUP PROJECT WORK BASED ON THE SET UP OF A BUSINESS IDEA. THE ABILITY TO DISPLAY (PUBLIC SPEAKING) AS WELL AS THE PRESENTATION OF THE IDEA (SLIDES, PROTOTYPES, WEB TOOLS, ETC.) IS ASSESSED. CASE ANALYSIS STUDENTS ARE PROVIDED WITH CASE HISTORIES AND CASE ANALYZES RELATING TO THE COURSE TOPICS, GENERALLY DRAWN FROM THE EXPERIENCE OF COMPANIES THAT HAVE RECONVERTED OR TECHNOLOGICALLY INNOVATED THEIR BUSINESS MODELS. |
| Verification of learning | |
|---|---|
| THE EXAM IS EXCLUSIVELY ORAL ATTENDANCE METHOD: (PROJECT WORK + ORAL PRESENTATION) AN ELEVATOR PITCH THAT THE STUDENTS WILL DEVELOP IN TEAMS OF 5/6 PEOPLE AND WHICH THEY WILL SEND TO US FOR EVALUATION BETWEEN THE FIRST AND SECOND WEEK OF MAY. NON-ATTENDING MODE: ORAL EXAM ANYONE WHO HAS NOT PARTICIPATED IN THE PW IS CONSIDERED "NOT ATTENDING". THE STUDENT WILL BE ASSESSED WITH AN ORAL TEST TAKING INTO ACCOUNT AUTONOMY OF JUDGMENT AND EVALUATION, ABILITY TO SUMMARIZE, QUALITY OF ORGANIZATION OF SPEECH, ABILITY TO MAKE CRITICAL CONNECTIONS, SKILLS AND COMMUNICATION SKILLS. THE ORAL EXAM CONSISTS OF AN INTERVIEW. THE OVERALL EVALUATION BETWEEN THE OUTCOME OF THE PROJECT WORK AND THE ORAL EXAM WILL LEAD TO THE FINAL MARK (EXPRESSED IN THIRTIETH). |
| Texts | |
|---|---|
| BERTOLI, G., & VALDANI, E. (2023). MARKETING INTERNAZIONALE. MILANO: EGEA. IN ALTERNATIVA: ANCARANI, F., & SCARPI, D. (2016). MARKETING INTERNAZIONALE. NUOVI MERCATI PER LE ECCELLENZE GLOBALI. MILANO: PEARSON. IN INGLESE: ALBAUM, G., DUERR, E., & JOSIASSEN, A. (2016). INTERNATIONAL MARKETING AND EXPORT MANAGEMENT (8/ED.). NEW YORK, NY: PEARSON. THE SLIDES AND SUPPLEMENTARY MATERIAL THAT WILL BE MADE AVAILABLE ON THE PLATFORM CONSTITUTE SUPPLEMENTARY MATERIAL. FURTHER TEACHING MATERIAL (E.G. BOOK CHAPTERS, ESSAYS, CASES) IS TO BE CONSIDERED AN INTEGRAL PART OF THE EXAM PROGRAMME, EVEN FOR ANY NON-ATTENDING STUDENTS. SIMILARLY, THE CASES THAT WILL BE ANALYZED DURING THE LESSONS WILL BE CONSIDERED AN INTEGRAL PART OF THE EXAM PROGRAM. |
| More Information | |
|---|---|
| STUDENTS ARE RECOMMENDED TO ATTEND LESSONS WHICH WILL TAKE PLACE ACCORDING TO THE CALENDAR IN FACE-TO-FACE MODE, ON TUESDAYS, WEDNESDAYS AND THURSDAYS. ACTIVE PARTICIPATION IN LESSONS AND CONTINUOUS STUDY, ALL NECESSARY CONDITIONS FOR THE EFFECTIVE UNDERSTANDING AND GRADUAL ASSIMILATION OF THE TOPICS ADDRESSED. THE POSITIVE CORRELATION FOUND OVER THE YEARS BETWEEN THESE CONDITIONS AND EXAM GRADE SUPPORTS THE RECOMMENDATION MADE. IT SHOULD ALSO BE NOTED THAT PROFITABLE PARTICIPATION IN LESSONS AND EFFECTIVE LEARNING PRESUPPOSE A VALID KNOWLEDGE OF THE FUNDAMENTALS OF ECONOMICS AND BUSINESS MANAGEMENT. |
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