Gerardino METALLO | Curriculum

Gerardino Metallo

University of Salerno
Department of Business Studies and Researches
Via Ponte Don Melillo
84084 Fisciano (SA) - Italy

Phone: (0039).89963127 – Fax (0039).89963505

E-mail: gemetall@unisa.it
URL: www.distra.unisa.it

Nationality Italian

Date of birth October 8, 1952

Education University of Salerno (1973-78)
Degree cum laude in “Economia e Commercio”
(Economics, with thesis on leadership styles)

Research Position Full Professor University of Salerno
(1999- Present)

Employment Associate Professor University of Salerno
(1992-99)
Research Professor University of Salerno
(1980-1992)

Scholar University of Salerno (1979-1980)

Other Positions Member of the Senate University of Salerno
(2003-Present)

Member of the Board of Directors CUEIM (a Consortium of several Italian Universities) - (1992-Present)

Editorial Director of "Esperienze d’impresa" (a review of the University of Salerno) - (1993-Present)
Member of the Scientific Committee of "Piccola impresa - Small Business" (Montefeltro Editrice) - (2008-Present)

Ex Director of the Department of Business Studies and Researches, University of Salerno (2000-2006)

Academic Affiliations:
Member AIDEA (Associazione Italiana Di Economia Aziendale) - (1992-Present)

Current Teaching Commitments:
“Business Management and Development” (MA, 1st year) - (2004-Present)
“Corporate Finance” (undergraduate, 2nd year) - (1990-Present)

Member of the Teaching Committee of the Ph.D. Course in “Marketing & Communication”, University of Salerno (2002-Present)

Invited Lecturers:
Ph.D. Course in “Marketing & Communication”, University of Salerno (2002-Present)

Master in:
Marketing Management, University of Salerno (2005-Present)
Ph.D. Course in “Public Economics and Management”, University of Salerno (1999-2000)

Research interests:
“Market segmentation and consumer behaviour”;
“Decision processes, leadership and conflict management”;
“Capital budgeting for cultural heritage”;
“Business evaluation”.

Current Projects:
"Family Business"
"Evaluation and governance of cultural heritage”;
“Governance models and business ethics”.

Books (in Italian):
"Management e sviluppo d'impresa", Giappichelli, 2007
“Finanza sistemica per l’impresa”, II edition, 2007
“Le ricerche di mercato” (with Sergio Barile), II edition, 2002
“Il fenomeno della sub-fornitura in provincia di Salerno”, 2001
“Decisioni di investimento nell'impresa commerciale complessa”, Cedam, 1999
“Il supporto informativo per l’impresa orientata al marketing”, 1997
“Il Business game nei processi di apprendimento: le imprese commerciali complesse in competizione sul territorio” (with Sergio Barile and Alfonso Siano), 1996
“I circuiti finanziari tra localismi e globalizzazione: verso un'integrazione” (with ToninoPencarelli), 1995
“Tipici strumenti di analisi finanziaria”, 1995
“La produzione dei servizi alberghieri: aspetti della gestione finanziaria”, 1984
“La tecnica PERT applicata alla costruzione di alloggi”, 1980

Papers and articles(in English):
"Segmentation by Character Traits: A Preliminary Empirical Assessment for Tourist Products" (a cura di: M.T. Cuomo – G. Festa – D. Tortora – G. Metallo) in: World Journal of Tourism Leisure and Sports, Issue 1, Volume 2, 2008
“Relationship Management in Business of Quality and Communication” (with Maria Teresa Cuomo and Giuseppe Festa), in: Total Quality Management & Business Excellence Journal, vol. 18, pp. 119-133 (2005 impact factor: 0,253), 2007;
“On-line Communication towards Web CRM” (with Maria Teresa Cuomo and Giuseppe Festa), c/o “The 6th International Symposium – SIMPEC 2006”, University of Brasov (Romania), pp. 194-204, 2006;
“Brand Strategic Role in Territory Marketing” (with Maria Teresa Cuomo and Giuseppe Festa), c/o “The International Conference on Small and Medium Size Enterprises in European Economies and all over the World”, University of Cluj-Napoca (Romania), pp. 18-27, 2005;
“Business Intelligence Schemes within SMEs Functioning Processes” (with Vittoria Marino and Giuseppe Festa), c/o “The International Conference on Small and Medium Enterprises in European Economies”, University of Cluj-Napoca (Romania), pp. 63-73, 2004;
“Social Responsibility in Energetic Companies: a Possible Approach. The ethical costs analysis” (with Maria Teresa Cuomo and Mario Testa), c/o “The 19th World Energy Congress & Exhibition”, World energy council, Sydney (Australia), pp. 1-7 (on cd), 2004;
“Business Management Value in Project Financing Initiatives” (with Giuseppe Festa), c/o “SIMPEC 2004”, University of Brasov (Romania), pp. 468-477, 2004;
“Evaluation and Control Mechanisms of Knowledge Management Processes” (with Vittoria Marino and Giuseppe Festa), c/o “The 8th World Congress for Total Quality Management. Measuring Organisational Performance in a Global Economy”, Dubai (United Arabian Emirates), pp. 2-8 (on cd), 2003;
“Operative Profiles of Competitive Speed as a Systemic Mechanism of SCM Type Differentiation” (with Vittoria Marino and Giuseppe Festa), c/o “The 7th World Congress for Total Quality Management. Business Excellence: make it happen!”, University of Verona, pp. 683-692, 2002.