SERVICE AND DECISION MAKING

Pierpaolo SINGER SERVICE AND DECISION MAKING

0212700164
DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2023/2024

OBBLIGATORIO
YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2014
AUTUMN SEMESTER
CFUHOURSACTIVITY
1060LESSONS
Objectives
LEARNERS WILL ACQUIRE AND DEVELOP SKILLS OF CRITICAL ANALYSIS TO MAKE JUDGMENTS ON THEIR OWN AND TO EVALUATE MKTG PRINCIPLES
Prerequisites
NONE
Contents
MKTG PRINIPLES
SERVUCTION
THE 4 P APPLIED TO SERVICE MKTG
Teaching Methods
LESSONS IN CLASSROOM
Verification of learning
ORAL EXAMINATIONS
Texts
TO BE DEFINED
More Information
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