Nicola CAPPETTI | MARKET-ORIENTED DESIGN
Nicola CAPPETTI MARKET-ORIENTED DESIGN
cod. 0622600021
MARKET-ORIENTED DESIGN
| 0622600021 | |
| DEPARTMENT OF INDUSTRIAL ENGINEERING | |
| EQF7 | |
| MANAGEMENT ENGINEERING | |
| 2024/2025 |
| OBBLIGATORIO | |
| YEAR OF COURSE 1 | |
| YEAR OF DIDACTIC SYSTEM 2018 | |
| FULL ACADEMIC YEAR |
| SSD | CFU | HOURS | ACTIVITY | ||
|---|---|---|---|---|---|
| MARKETING E SVILUPPO PRODOTTO | |||||
| ING-IND/15 | 6 | 60 | LESSONS | ||
| MARKETING E SVILUPPO PRODOTTO | |||||
| ING-IND/35 | 6 | 60 | LESSONS | ||
| Objectives | |
|---|---|
| - KNOWLEDGE AND UNDERSTANDING PROVIDING METHODOLOGICAL KNOWLEDGE AS TO PLANNING NEW PRODUCT DEVELOPMENT AFTER A MARKET-DRIVEN PERSPECTIVE, BY ALSO STIMULATING CREATIVITY AND ENTREPRENEURSHIP CULTURE IN THE STUDENTS. THE COURSE IS MULTIDISCIPLINARY, IN ORDER TO STIMULATE STUDENTS TO APPROACH TO THE SAME PROBLEM AFTER DIFFERENT PERSPECTIVES. - APPLYING KNOWLEDGE AND UNDERSTANDING THE STUDENT WILL BE ABLE TO PLAN, DESIGN, IMPLEMENT AND MANAGE THE DEVELOPMENT OD NEW PRODUCTS AND PROCESSES. THE CONTEXTUAL DESIGN AFTER A MARKET AND A TECHNICAL PERSPECTIVE WILL MAKE THE STUDENT APPROACH REAL BUSINESS CONTEXTS. - MAKING JUDGMENTS STUDENTS IN GROUPS HAVE TO DESIGN A NEW PRODUCT BY THEIR OWN, THUS DEVELOPING THEIR CAPABILITY OF MAKING AUTONOMOUS DECISIONS - COMMUNICATION SKILLS TECHNICAL LANGUAGE ON THE CONTENTS OF THE COURSE WILL BE DEVELOPED. FURTHERMORE, TIME MANAGEMENT WILL BE DEVELOPED SINCE STUDENTS ARE ASKED TO PRESENT THEIR PROJECTS IN 3 MINUTES TO AN EXTERNAL EXPERTS JURY OF ENTREPRENEURS AND MANAGERS. - LEARNING SKILLS THE STUDENT WILL ACQUIRE KNOWLEDGE FOR APPROACHING TO THE WORK IN COMPETITIVE CONTEXTS WHERE NEW PRODUCT DEVELOPMENT IS AN ISSUE. TEAM WORKING IS ALSO DEVELOPED. |
| Prerequisites | |
|---|---|
| NO PREREQUISITES ARE REQUIRED |
| Contents | |
|---|---|
| MARKETING E SVILUPPO PRODOTTO IS MADE UP OF MARKETING, NEW PRODUCT DEVELOPMENT AND LABORATORY FONDAMENTI E METODI DELLA PROGETTAZIONE INDUSTRIALE IS MADE UP OF NEW PRODUCT DEVELOPMENT, PROTOTYPING AND LABORATORY MARKETING (60 HOURS, 30 LESSONS, 30 EXERCISES) - LEAN CANVAS AND BUSINESS MODEL CANVAS - PROBLEM AND EXIXSTING ALTERNATIVES - CUSTOMER SEGMENTS AND EARLY ADOTPERS - SOLUTION - UNIQUE VALUE PROPOSITION - UNFAIR COMPETITIVE ADVANTAGE - CHANNELS - KEY ACTIVITIES - KEY RESOURCES - KEY PARTNERS - KEY METRICS - REVENUE STREAMS - COST STRUCTURE PRODUCT DEVELOPMENT (36 HOURS, 18 LESSON, 18 EXERCISES) - NEW PRODUCT DEVELOPMENT PROCESS - TECHNOLOGY-PUSH PORDUCTS - PLATFORM BASED PRODUCTS - PROCESS-INTENSIVE PRODUCTS - CUSTOMIZED PRODUCTS - ORGANIZATION FOR NEW PRODUCT DEVELOPMENT - PLANNING NEW PRODUCT DEVELOPMENT - PRE-DESIGN PLANNING - CUSTOMER NEEDS IDENTIFICATION - FUNCTIONAL REQUIREMENTS - CONCEPT GENERATION - CONCEPT SELECTION LABORATORY (24 HOURS) STUDENTS, IN GROUPS, WILL APPLY THE THEORETICAL KNOWLEDGE TO DEVELOP A NEW PRODUCT WHICH WILL SATISFY AN UNSATISFIED NEED OF THE MARKET. PROTOTYPING (30 HOURS, 15LESSONS, 15 EXERCISES) |
| Teaching Methods | |
|---|---|
| MARKETING E SVILUPPO PRODOTTO: 120 HOURS IN TOTAL OF WHICH 18 ARE DEVOTED TO LESSONS, EXERCISES AND 18 TO EXERCISES OF NEW PRODUCT DEVELOPMENT, 30 ARE DEVOTED TO LESSONS AND 30 OF EXERCISES IN MARKETING AND 24 ARE DEVOTED TO THE PROJECT WORK. FONDAMENTI E METODI DELLA PROGETTAZIONE INDUSTRIALE: 90 HOURS IN TOTAL OF WHICH 18 ARE DEVOTED TO LESSONS AND 18 TO EXERCISES IN NEW PRODUCT DEVELOPMENT, 15 TO LESSONS AND 15 TO EXERCISES IN PROTOTYPING, 24 TO THE PROJECT WORK. |
| Verification of learning | |
|---|---|
| MARKETING E SVILUPPO PRODOTTO: A WRITTEN EXAM WILL INCLUDE TWO SHORT THEORETICAL QUESTIONS, ONE FOR NEW PRODUCT DEVELOPMENT AND ONE FOR MARKETING. FONDAMENTI E METODI DELLA PROGETTAZIONE INDUSTRIALE: A WRITTEN EXAM WILL INCLUDE ONE SHORT THEORETICAL QUESTION. FOR BOTH WRITTEN EXAMS, THE MARK WILL BE DEFINED DEPENDING ON THE ABILITY OF THE STUDENTS OF APPLYING THE THEORETICAL CONCEPTS TO REAL CASE STUDIES. FURTHERMORE, THE DEVELOPED PROJECT HAS TO BE PRESENTED BY THE GROUP TO BOTH THE TEACHERS (20 MINUTES) AND AN EXPERTS JURY OF ENTREPRENEURS AND MANAGERS (3 MINUTES). THE FIRST PRESENTATION WILL HAVE A MARK DEFINED DEPENDING ON THE ABILITY OF THE GROUP OF ANALYSING THE MARKET, USING CORRECT METHODOLOGIES AND PROPOSING EFFICIENT SOLUTIONS, CAPABLE OF SATISFYING THE MARKET. ON THE CONTRARY, THE SECOND PRESENTATION WILL HAVE NO MARK, BUT PRIZES FOR THE GROUPS WILL BE GIVEN BY COMPANIES. THE FINAL MARK FOR MARKETING E SVILUPPO PRODOTTO IS DEFINED AS THE AVERAGE VALUE OF 1) MARKETING WRITTEN PART, 2) NEW PRODUCT DEVELOPMENT WRITTEN PART, 3) PROJECT. THE FINAL MARK FOR FONDAMENTI E METODI DELLA PROGETTAZIONE INDUSTRIALE IS DEFINED AS THE AVERAGE VALUE OF WRITTEN PART AND PROJECT. |
| Texts | |
|---|---|
| ULRICH E EPPINGER, PROGETTAZIONE E SVILUPPO PRODOTTO, MCGRAWHILL OSTERWALDER, PIGNEUR, BUSINESS MODEL GENERATION, WILEY READING MATERIAL ON HTTPS://ELEARNING.UNISA.IT/ |
| More Information | |
|---|---|
| ITALIAN LANGUAGE TAUGHT SUBJECT |
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