Francesco AMORETTI | MARKETING POLITICO-ELETTORALE
Francesco AMORETTI MARKETING POLITICO-ELETTORALE
cod. 0322700047
MARKETING POLITICO-ELETTORALE
| 0322700047 | |
| DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE | |
| COMMUNICATION MANAGEMENT AND PUBLIC COMMUNICATION | |
| 2015/2016 |
| OBBLIGATORIO | |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2011 | |
| SECONDO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SPS/04 | 6 | 40 | LESSONS |
| Objectives | |
|---|---|
| THE COURSE INTRODUCES THE MAIN CONCEPTS AND, ABOVE ALL, TO THE TECHNIQUES OF COMMUNICATION AND POLITICAL ELECTION, WITH PARTICULAR EMPHASIS ON STRATEGIES OF CAMPAIGNING. THANKS TO THE PARTICIPATION OF POLITICAL CONSULTANTS AND MARKETING EXPERTS, THE COURSE ALSO INCLUDES A LABORATORIAL ACTIVITY THAT WILL ALLOW STUDENTS TO DEVELOP: A) ANALYSIS OF COMMUNICATION PLANS AND B) CASE STUDIES - ITALIAN AND FOREIGN - WITH A FOCUS ON THE NEWS INTRODUCED BY DIGITAL MEDIA. IN GENERAL, THE COURSE OF STUDY IS DESIGNED TO TRAIN, ALONG WITH OTHER SKILLS AND KNOWLEDGE PROVIDED BY THE TEACHINGS OF THIS FIELD OF STUDY, SPECIFIC PROFESSIONAL PROFILES. |
| Prerequisites | |
|---|---|
| NONE. |
| Contents | |
|---|---|
| THE COURSE IS STRUCTURED IN TWO PARTS. IN THE FIRST, THE LESSONS WILL REBUILD THE MAIN TRANSFORMATIONS IN THE DEMOCRATIC-REPRESENTATIVE REGIMES CONCERNED THE METHODOLOGIES AND TECHNIQUES OF CAMPAIGNING, HIGHLIGHTING, IN PARTICULAR, THE LATEST INNOVATIONS RELATED TO: 1) THE DISINTEGRATION OF THE ORGANIZED MASS PARTIES AND THE SUBSEQUENT DEVELOPMENT OF PARTY ORGANIZATIONS INCREASINGLY FOCUSED ON THE FIGURE OF LEADERS; 2) THE RADICAL CHANGE GENERATED BY THE SPREAD OF DIGITAL MEDIA. IN THE SECOND PART, THE COURSE WILL PROVIDE STUDENTS SKILLS AND KNOWLEDGE IN TERMS OF TOOLS AND METHODOLOGIES FOR THE ANALYSIS OF THE POLITICAL AND ELECTORAL MARKET. QUALIFYING ASPECT OF THE COURSE IS THE SIMULATION OF POLITICAL CAMPAIGNS AND ELECTIONS. THANKS TO THE PARTICIPATION OF POLITICAL CONSULTANTS AND MARKETING EXPERTS, THE COURSE ALSO INCLUDES A LABORATORIAL ACTIVITY THAT WILL ALLOW STUDENTS TO DEVELOP: A) ANALYSIS OF COMMUNICATION PLANS AND B) CASE STUDIES - ITALIAN AND FOREIGN - WITH A FOCUS ON THE NEWS INTRODUCED BY DIGITAL MEDIA. THESE EXPERIENCES WILL ALSO BE PLANNED IN CLOSE COLLABORATION WITH DOMENICO FRUNCILLO, ESPECIALLY IN RELATION TO THE LABORATORIAL ACTIVITIES OF THE CATI. |
| Teaching Methods | |
|---|---|
| THE COURSE FORESEES FRONTAL LECTURES AND LABORATORIAL ACTIVITIES WITH THE AID OF ON LINE DATA BASE. IT ALSO INCLUDES THE PARTICIPATION OF POLITICAL CONSULTANTS. |
| Verification of learning | |
|---|---|
| ORAL EXAME. |
| Texts | |
|---|---|
| CACCIOTTO, MARCO, MARKETING POLITICO. COME VINCERE LE ELEZIONI E GOVERNARE. IL MULINO, 2011 RODRIGUEZ, MARIO, CONSENSO. LA COMUNICAZIONE TRA STRUMENTI E SIGNIFICATI. GUERINI E ASSOCIATI, 2013 ALSO ARTICLES AND PAPERS IN ENGLISH - AVAILABLE ONLINE- WILL BE GIVEN TO THE STUDENTS. |
| More Information | |
|---|---|
| FOR ATTENDING IS EXPECTED TO PRODUCE REPORTS OR STRATEGIC COMMUNICATION PLANS. IN ADDITION, THE STUDENTS WILL BE ABLE, IN AGREEMENT WITH THE TEACHER, ALSO AGREED ALTERNATIVE PROGRAMS. |
BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2016-09-30]
