Francesco AMORETTI | POLITICAL MARKETING
Francesco AMORETTI POLITICAL MARKETING
cod. 0323100018
POLITICAL MARKETING
| 0323100018 | |
| DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE | |
| EQF7 | |
| CORPORATE COMMUNICATION E MEDIA - CORPORATE COMMUNICATION AND MEDIA | |
| 2017/2018 |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2016 | |
| SECONDO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SPS/04 | 6 | 40 | LESSONS |
| Objectives | |
|---|---|
| THE COURSE INTRODUCES STUDENTS TO THE BASIC CONCEPTS AND METHODOLOGIES OF POLITICAL AND ELECTORAL COMMUNICATION. IT WILL BE DIVIDED INTO TWO PARTS. THE FIRST WILL BE FOCUSED ON THE MAIN DEVELOPMENTS OF THE CAMPAIGNING IN THE CONTEMPORARY DEMOCRACIES. THE SECOND WILL OFFER TO THE STUDENTS THE KNOW HOW TO UNDERSTAND THE POLITICAL AND ELECTORAL MARKET. THANKS TO THE INVOLVEMENT OF POLITICAL CONSULTANT, THE STUDENTS WILL LEARN TO ANALYZE AND SIMULATE COMMUNICATION STRATEGIES, WITH AN ATTENTION ON DIGITAL NETWORKS AND PLATFORMS. |
| Prerequisites | |
|---|---|
| NONE. IS USEFUL A BASIC KNOWLEDGE OF THE POLITICAL SCIENCE. |
| Contents | |
|---|---|
| THE COURSE WILL BE DIVIDED INTO TWO PARTS. THE FIRST WILL BE FOCUSED ON THE MAIN DEVELOPMENTS OF THE CAMPAIGNING IN THE CONTEMPORARY DEMOCRACIES. THEREFORE, IT WILL ANALYZE THE MAIN CONCEPTS, SUCH AS: A.PERMANENT CAMPAIGN; B.GOING PUBLIC; C.BRANDING POLITICS; D.TARGETING THE SECOND, MORE INNOVATIVE, WILL OFFER TO THE STUDENTS THE KNOW HOW TO UNDERSTAND THE POLITICAL AND ELECTORAL MARKET. THANKS TO THE INVOLVEMENT OF POLITICAL CONSULTANT, THE STUDENTS WILL LEARN TO ANALYZE AND SIMULATE COMMUNICATION STRATEGIES, WITH AN ATTENTION ON DIGITAL NETWORKS AND PLATFORMS. |
| Teaching Methods | |
|---|---|
| THE COURSE CONSISTS OF 40 HOURS OF FRONTAL LESSONS. IT WILL ALSO BE USED AUDIOVISUAL MATERIAL FROM THE DATABASES AVAILABLE ON LINE OR AD HOC DEVELOPED. DUE TO ITS CHARACTERISTICS, THE FREQUENCY IS RECOMMENDED |
| Verification of learning | |
|---|---|
| THE EXAM WILL CONSIST OF A TEST ON THE COMMUNICATION PLAN. IT WILL BE PRIMARILY AIMED AT VERIFYING THAT STUDENTS USE CONSCIOUSLY METHODOLOGIES AND DATA ANALYSIS TOOLS - POLLS, ELECTORAL RULES, NEWS AND ON LINE CONTENTS - FOR EFFECTIVE MARKETING STRATEGIES. |
| Texts | |
|---|---|
| CACCIOTTO, MARCO, MARKETING POLITICO. COME VINCERE LE ELEZIONI E GOVERNARE. IL MULINO, 2011 RODRIGUEZ, MARIO, CONSENSO. LA COMUNICAZIONE TRA STRUMENTI E SIGNIFICATI. GUERINI E ASSOCIATI, 2013 RECOMMENDED LECTURES STUDENTS WILL ALSO BE GIVEN ADDITIONAL MATERIALS AVAILABLE ONLINE. |
| More Information | |
|---|---|
| THERE ARE OPPORTUNITIES FOR STUDENTS TO AGREE WITH THE TEACHER ANOTHER PROGRAM. |
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