2. Professors
  3. CUOMO Maria Teresa
  4. Research
  5. Publications

Publications

Maria Teresa CUOMO Publications


2020
Articolo in rivista
Managing omni-customer brand experience via Augmented Reality. A qualitative investigation in the Italian fashion retailing system
QUALITATIVE MARKET RESEARCH JOURNAL. Vol. 23. Pag.427-445
ISSN:1352-2752.
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Ceruti, Francesca; Metallo, Gerardino
Versione online
Digital Object Identifier (DOI): 10.1108/QMR-11-2017-0142
Codice identificativo ISI: WOS:000515361900001
Codice identificativo SCOPUS: 2-s2.0-85089780976
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2020
Articolo in rivista
User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context
PSYCHOLOGY & MARKETING. Vol. 37. Pag.578-587
ISSN:1520-6793.
Cuomo, Maria Teresa; Tortora, Debora; Giordano, Alex; Festa, Giuseppe; Metallo, Gerardino; Martinelli, Erika
Versione online
Digital Object Identifier (DOI): 10.1002/mar.21327
Codice identificativo ISI: WOS:000505978300001
Codice identificativo SCOPUS: 2-s2.0-85077889269
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2020
Articolo in rivista
Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development
TOURISM MANAGEMENT PERSPECTIVES. Vol. 33. Pag.1-9
ISSN:2211-9736.
Festa, Giuseppe; Riad Shams, S. M.; Metallo, Gerardino; Cuomo, Maria Teresa
Versione online
Digital Object Identifier (DOI): 10.1016/j.tmp.2019.100585
Codice identificativo ISI: WOS:000510478700021
Codice identificativo SCOPUS: 2-s2.0-85075216139
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2020
Articolo in rivista
Digital Society and Corporate Reputation: Towards the Next Generation of Insights
CORPORATE REPUTATION REVIEW. Pag.1-8
ISSN:1363-3589.
Cuomo, M. T.
Digital Object Identifier (DOI): 10.1057/s41299-020-00098-x
Codice identificativo ISI: WOS:000538981200001
Codice identificativo SCOPUS: 2-s2.0-85086323431
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2020
Articolo in rivista
Exploiting online environment to engage customers: social commerce brand community
QUALITATIVE MARKET RESEARCH JOURNAL. Pag.1-23
ISSN:1352-2752.
Cuomo, M. T.; Mazzucchelli, A.; Chierici, R.; Ceruti, F.
Digital Object Identifier (DOI): 10.1108/QMR-12-2017-0186
Codice identificativo ISI: WOS:000514407100001
Codice identificativo SCOPUS: 2-s2.0-85079791584
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2020
Articolo in rivista
Wine tourism as a non-core business strategy for small wineries
INTERNATIONAL JOURNAL OF MANAGERIAL AND FINANCIAL ACCOUNTING. Vol. 12. Pag.149-164
ISSN:1753-6715.
Festa, Giuseppe; Cuomo, Maria Teresa; Foroudi, Pantea; Metallo, Gerardino
Versione online
Digital Object Identifier (DOI): 10.1504/IJMFA.2020.109136
Codice identificativo ISI: WOS:000565297800002
Codice identificativo SCOPUS: 2-s2.0-85090154032
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2020
Articolo in rivista
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE. Vol. 162. Pag.1-9
ISSN:0040-1625.
Cuomo, Maria Teresa; Tortora, Debora; Foroudi, Pantea; Giordano, Alex; Festa, Giuseppe; Metallo, Gerardino
Digital Object Identifier (DOI): 10.1016/j.techfore.2020.120345
Codice identificativo ISI: WOS:000601162500018
Codice identificativo SCOPUS: 2-s2.0-85092187286
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2020
Contributo in Atti di convegno
Digital transformation and tourist experience co-design: big social data for planning cultural tour.
In: Challenges and opportunities: How are technology, information and marketing affecting the in-terconnected world? Valencia Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK) Pag.1-4
ISBN:9788409203109
Challenges and opportunities: How are technology, information and marketing affecting the in-terconnected world?
Madrid 23-24 giugno 2020
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino; Foroudi, Pantea
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