Maria Teresa CUOMO | Pubblicazioni

117517Enablers for End-User Entrepreneurship: An investigation on Italian Food Bloggers

	2017
	Articolo in rivista
	Enablers for End-User Entrepreneurship: An investigation on Italian Food Bloggers PSYCHOLOGY & MARKETING. Vol. 34. Pag.1109-1118 ISSN:1520-6793.
	Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, A.; Metallo, Gerardino
	Digital Object Identifier (DOI): 10.1002/mar.21051 Codice identificativo ISI: WOS:000414628500005 Codice identificativo SCOPUS: 2-s2.0-85033233333
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122474Capital budgeting for information technology service management. Modeling, classyfing, and disclosure from a structural capital perspective.

	2017
	Articolo in rivista
	Capital budgeting for information technology service management. Modeling, classyfing, and disclosure from a structural capital perspective. SINERGIE. Vol. 35. Pag.103-114 ISSN:0393-5108.
	Festa, Giuseppe; Rossi, Matteo; Cuomo, Maria Teresa; Metallo, Gerardino
	Versione online
	Digital Object Identifier (DOI): 10.7433/s102.2017.08
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119219Enhancing brand equity via social media

	2017
	Contributo in Atti di convegno
	Enhancing brand equity via social media. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.299-305 ISBN:978-91-88357-69-4
	12th Global Brand Conference of the Academy of Marketing Kalmar, 26th-28th, April, 2017
	Morra, M. C.; Ceruti, F.; Cuomo, Maria Teresa; Gavinelli, L.
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120406Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis

	2017
	Contributo in Atti di convegno
	Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis. In: 7th GIKA Conference Proceedings “Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles” Cizur Menor Aranzadi Pag.1-17 ISBN:9788491522270
	Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles Lisbona 28-30 giugno 2017
	Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino
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119211Sensory brand experience via augmented reality in the Italian fashion retailing system. A preliminary analysis

	2017
	Contributo in Atti di convegno
	Sensory brand experience via augmented reality in the Italian fashion retailing system. A preliminary analysis. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.153-159 ISBN:978-91-88357-69-4
	12th Global Brand Conference of the Academy of Marketing Kalmar 26th-28th, April, 2017
	Cuomo, Maria Teresa; Chierici, R.; Foroudi, P.; Tortora, Debora; Pencarelli, Tonino; Metallo, Gerardino
	Visualizza sul Database dei Prodotti (IRIS)