2. Professors
  3. CAPUTO Mauro
  4. Teaching

Laboratory of Enterprise Creation

Mauro CAPUTO Laboratory of Enterprise Creation

0622600019
DIPARTIMENTO DI INGEGNERIA INDUSTRIALE
EQF7
MANAGEMENT ENGINEERING
2020/2021

YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2018
PRIMO SEMESTRE
CFUHOURSACTIVITY
660LESSONS
MAURO CAPUTO T Curriculum
Objectives
GIVING METHODOLOGIES FOR EVALUATING THE FEASIBILITY OF A NEW BUSINESS.
KNOWLEDGE AND UNDERSTANDING
THE COURSE PROVIDES KNOWLEDGE ON THE FEASIBILITY ANALYSIS OF A NEW BUSINESS IDEA. MARKET, TECHNICAL AND FINANCIAL FEASIBILITY ARE INTERRELATED, IN ORDER TO ASSESS THE GLOBAL FEASIBILITY OF THE IDEA.
APPLYING KNOWLEDGE AND UNDERSTANDING
ALL MANAGEMENT AND ENGINEERING KNOWLEDGE ACQUIRED IN PREVIOUS CORSE WILL BE APPLIED TO THE DEVELOPMENT OF A BUSINESS PLAN FOR A NEW BUSINESS IDEA.
MAKING JUDJEMENTS
MAKING AUTONOMOUS DECISIONS ON ALL THE TECHNICAL AND ECONOMICAL VARIABLES WILL BE NECESSARY TO DEVELOP THE BUSINESS PLAN
COMMUNICATION SKILLS
THE STUDENTS ARE REQUIE TO DRAW UP THE BUSINESS PLAN AND PRESENT IT.
LEARNING SKILLS
THE STUDENTS WILL ACQUIRE KNOWLEDGE AS TO THE MAIN VARIABLES INFLUENCING THE DECISION PROCESS IN THE CREATION OF A NEW BUSINESS.
Prerequisites
NO PREREQUISITES ARE REQUIRED
Contents
BUSINESS PLAN: MARKET ANALYSIS (20 HOURS):
THE IDEA
THE TEAM
VISION AND MISSION
MARKET ANALYSIS
SEGMENTATION
STRATEGIC BUSINESS UNITS
THE INDUSTRY
COMPETITORS
SUPPLIERS AND DISTRIBUTORS
POSITIONING;
MARKETING MIX.
BUSINESS PLAN: TECHNICAL ANALYSIS (20 HOURS):
DESIGNING THE PRODUCT/SERVICE
THE PRODUCTION PROCESS
THE TECHNOLOGIES
THE RESOURCES
THE ORGANIZATION
PURCHASING RAW MATERIALS
DEFINING FULL COST AND COMPARING IT WITH PRICE
BREAK-EVEN POINT.
BUSINESS PLAN: FINANCIAL ANALYSIS (20 HOURS):
BALANCE SHEET
INCOME STATEMENT
CASH FLOW STATEMENT
EVALUATING THE INVESTMENT
Teaching Methods
60 HOURS DIVIDED INTO 20 HOURS OF LESSONS AND 40 HOURS OF LAB, DURING WHICH THE STUDENTS DEVELOP A BUSINESS PLAN. THE FIRST WEEKS OF THE COURSE ARE DEDICATED TO BRAINSTORMING IN ORDER TO DEFINE A NEW BUSINESS IDEA. DURING THIS PHASE ENTREPRENEUERS, STARTUPPERS AND RESEARCHERS INVOLVED IN SPIN-OFFS ARE INVITED TO SUGGEST POSSIBLE BUSINESS IDEAS. STUDENTS CAN ALSO CHOSE AN IDEA DERIVING FROM THEIR OWN FAMILY BUSINESS OR THEIR PASSIONS.
Verification of learning
ORAL EXAMINATION OF NO MORE THAN 40 MINUTES DURING WHICH THE RESULTS OF THE DEVELOPED BUSINESS PLAN ARE PRESENTED BY THE STUDENT.
Texts
READING MATERIAL ON ELEARNING.DIMEC.UNISA.IT
More Information
ITALIAN LANGUAGE TAUGHT SUBJECT
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