Mauro CAPUTO | BUSINESS PLANNING FOR START-UPS
Mauro CAPUTO BUSINESS PLANNING FOR START-UPS
cod. 0622300022
BUSINESS PLANNING FOR START-UPS
| 0622300022 | |
| DIPARTIMENTO DI INGEGNERIA INDUSTRIALE | |
| EQF7 | |
| MECHANICAL ENGINEERING | |
| 2020/2021 |
| YEAR OF COURSE 2 | |
| YEAR OF DIDACTIC SYSTEM 2018 | |
| PRIMO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| ING-IND/35 | 6 | 60 | LESSONS |
| Objectives | |
|---|---|
| GIVING METHODOLOGIES FOR EVALUATING THE FEASIBILITY OF A NEW BUSINESS. KNOWLEDGE AND UNDERSTANDING THE COURSE PROVIDES KNOWLEDGE ON THE FEASIBILITY ANALYSIS OF A NEW BUSINESS IDEA. MARKET, TECHNICAL AND FINANCIAL FEASIBILITY ARE INTERRELATED, IN ORDER TO ASSESS THE GLOBAL FEASIBILITY OF THE IDEA. APPLYING KNOWLEDGE AND UNDERSTANDING ALL MANAGEMENT AND ENGINEERING KNOWLEDGE ACQUIRED IN PREVIOUS CORSE WILL BE APPLIED TO THE DEVELOPMENT OF A BUSINESS PLAN FOR A NEW BUSINESS IDEA. MAKING JUDJEMENTS MAKING AUTONOMOUS DECISIONS ON ALL THE TECHNICAL AND ECONOMICAL VARIABLES WILL BE NECESSARY TO DEVELOP THE BUSINESS PLAN COMMUNICATION SKILLS THE STUDENTS ARE REQUIE TO DRAW UP THE BUSINESS PLAN AND PRESENT IT. LEARNING SKILLS THE STUDENTS WILL ACQUIRE KNOWLEDGE AS TO THE MAIN VARIABLES INFLUENCING THE DECISION PROCESS IN THE CREATION OF A NEW BUSINESS. |
| Prerequisites | |
|---|---|
| NO PREREQUISITES ARE REQUIRED |
| Contents | |
|---|---|
| BUSINESS PLAN: MARKET ANALYSIS (20 HOURS): THE IDEA THE TEAM VISION AND MISSION MARKET ANALYSIS SEGMENTATION STRATEGIC BUSINESS UNITS THE INDUSTRY COMPETITORS SUPPLIERS AND DISTRIBUTORS POSITIONING; MARKETING MIX. BUSINESS PLAN: TECHNICAL ANALYSIS (20 HOURS): DESIGNING THE PRODUCT/SERVICE THE PRODUCTION PROCESS THE TECHNOLOGIES THE RESOURCES THE ORGANIZATION PURCHASING RAW MATERIALS DEFINING FULL COST AND COMPARING IT WITH PRICE BREAK-EVEN POINT. BUSINESS PLAN: FINANCIAL ANALYSIS (20 HOURS): BALANCE SHEET INCOME STATEMENT CASH FLOW STATEMENT EVALUATING THE INVESTMENT |
| Teaching Methods | |
|---|---|
| 60 HOURS DIVIDED INTO 20 HOURS OF LESSONS AND 40 HOURS OF LAB, DURING WHICH THE STUDENTS DEVELOP A BUSINESS PLAN. THE FIRST WEEKS OF THE COURSE ARE DEDICATED TO BRAINSTORMING IN ORDER TO DEFINE A NEW BUSINESS IDEA. DURING THIS PHASE ENTREPRENEUERS, STARTUPPERS AND RESEARCHERS INVOLVED IN SPIN-OFFS ARE INVITED TO SUGGEST POSSIBLE BUSINESS IDEAS. STUDENTS CAN ALSO CHOSE AN IDEA DERIVING FROM THEIR OWN FAMILY BUSINESS OR THEIR PASSIONS. |
| Verification of learning | |
|---|---|
| ORAL EXAMINATION OF NO MORE THAN 40 MINUTES DURING WHICH THE RESULTS OF THE DEVELOPED BUSINESS PLAN ARE PRESENTED BY THE STUDENT. |
| Texts | |
|---|---|
| READING MATERIAL ON ELEARNING.DIMEC.UNISA.IT |
| More Information | |
|---|---|
| ITALIAN LANGUAGE TAUGHT SUBJECT |
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