Paolo PICIOCCHI | Curriculum

Name: PICIOCCHI PAOLO
Address: 22, Viale S. Francesco d'Assisi, 83100, Avellino, Italia
Phone: 0825.38810 089.963164
Fax: 089.963505
E-mail: p.piciocchi@unisa.it
Nationality: Italiana
Data of birth: 11.07.1965


Work experience/University Affiliations

• 2011

Member of the Political, Social and Communication Science Department, Faculty of Philosophy and Letters, University of Salerno

• 2009

Visiting Professor at IBM Almaden Research Center, Silicon Valley, California

Research activities under the supervision of James Spohrer, founder of the Service Research Group and Director of the Global University Programs

Research Topic: "The connection between Service Science (SS) and Viable Systems Approach (VSA)" (September 3 - 16). 

• since 2005

Associate Professor of Business Management (disciplinary code grouping SECS P08), 

Department of Business Studies, Faculty of Philosophy and Letters, University of Salerno

• since 2005

Professor of "Economics, Organization and Business Management"
Course Type: Undergraduate - Communication Science
Faculty of Philosophy and Letters, University of Salerno

• since 2005

Professor of "Economics and Business Systems Management"
Course Type: Postgraduate - Public and Corporate Communication

Faculty of Philosophy and Letters, University of Salerno

• since 2005

Professor of "Economics and Public Management"
Course Type: Postgraduate - Public and Corporate Communication

Faculty of Philosophy and Letters, University of Salerno

• since 2005

Member of the PhD Doctoral Program on "Marketing and Communication" at the University of Salerno

• since 2002

Teaching - MDI (Management and Business Administration) equivalent MBA
SDOA (Scuola di Direzione e Organizzazione Aziendale) - Vietri sul Mare (SA)

• 2002-2005)

Researcher at the Centro Di Competenza Regionale
Research Lab of the University of Salerno
Research Project: "Agri-food Production" - Head of research on micro-section on "Trade marketing of Annurca Apple" -

• 1995-1997

IRAT - CNR Researcher
IRAT - CNR Naples section - Research Fellowship
Centro Nazionale delle Ricerche - Research Project on Services for SMEs Internationalization.  A study on "The process of internationalization of SMEs campane": the export of fruit and vegetables on the UK market" - Project Aimed "Facilities for the internationalization of Italian firms and export development" - Grouping n. 10.03.02 - Theme "The demand for services arising from the spread of information technologies in the process of internationalization of enterprises" - IRAT-CNR.

• 1998

Lecturer at Westminster University of London for ten months 

Research activities under the supervision of Professor John Stanworth

Research Topic: Focusing on internationalization processes in Italian SMEs

• 1996-1999

PhD in "Business Administration"
Faculty of Economics at the University of Cassino, Cassino (FR)

• 1993

Degree in Economics aculty of Economics at the University of Salerno, Fisciano (SA)

Conference Presentations

2011 "Place Storytelling as Strategic Communication to Enhance the Competitiveness of Local Tourism Service Systems (LTSS). An Analysis of some Case Studies", with Bassano C., Siglioccolo M. e Paduano E., Sinergie, The XXXIII Conference of Sinergie-Euprera 2011 "Governo d'Impresa e Comunicazione Strategica", Milan, 10-11 November

2011 "IS Based Best Process Practices Propagation in Fractal Enterprises: a Viable Systems Perspective", with Julija Stecjuka, Janis Makna, Marite Kirikova and Clara Bassano, 4th International Workshop on Information Logistics and Knowledge Supply for Viable Enterprises (ILOG 2011), Riga, Latvia, 6-8 October

2011 "The Viable Systems Approach (VSA) for re-interpreting network business dynamics, with Bassano C., Paduano E. e Galvin M., The 10th International Conference on Perspective in Business Informatics Research", Riga, Latvia, 6-8 October

2011 "Three frameworks for service research: exploring multilevel governance in nested, networked systems", with Spohrer J. and Bassano C., Proceedings Acts of the 2011 Naples Forum on Service. Service Dominant Logic, Service Science and Network Theory: integrating three perspectives for a new service agenda, Capri, Italy, June 14-17, ISBN13: 978-88-7431-525-3.2011

2011 "The role of University for the development of Euromediterranean relations", Euromediterranean School, Naples Chamber of Commerce, 7th March, Naples

2009 "Communication through internet-based Technologies (IBT) for promoting competitiveness in Italian jewelry districts", 14th International Conference on Corporate and Marketing Communications hosted by: Faculty of Marketing Department, Business School, with Bassano C., Basile G., Vollero A., University of Nicosia, Cyprus, April 23-24.

2009 "Network Creativity to Reduce Strategic Ambiguity in Turbulent Environments: a Viable Systems Approach (vSa)", 11th International Conference on Global Business & Economic Development, with Bassano C. e Saviano M., University of Bratislava, Slovak Republic, May 27-30.

2009 "Governance and viability of franchising networks from a Viable Systems Approach (vSa)", 2009 Naples Forum on Service. Service Dominant Logic, Service Science and Network Theory, with Bassano C., Capri, Italy, June 16-19.

2009 "The Virtuous circle of Syntropy (VCS). An interpretative chaos vs cosmos model for managing complexity", 2th Annual Euromed Conference, with Bassano C., Paudano E. e Papasolomou I., University of Salerno, Fisciano, Italy, October 26-28th.

2002 AIDEA Conference on Competizione globale e sviluppo locale tra etica e innovazione, with a paper entitled "La filiera internazionale del Commercio Equo e Solidale. Il ruolo dell'importatore e i rapporti con la Grande Distribuzione Organizzata", with V. Ludovici Pietropaoli, Volume degli Atti del 25° Convegno AIDEA Competizione globale e sviluppo locale tra etica e innovazione, Facoltà di Economia dell'Università del Piemonte Orientale "Amedeo Avogadro", Novara, 4-5 ottobre 2002

2000 Rivista Industria & Distribuzione Conferernce, with a paper entitled "Internet e network value. La riconfigurazione dei processi logistici e la produzione di valore all'interno dei sistemi distrettuali", Pubblicazione Apogeo, "Atti del Convegno della rivista Industria & Distribuzione 21 ottobre 2000", La frontiera del commercio elettronico", Apogeo. 

CAPABILITIES AND PERSONAL COMPETENCES

• Auditor (1999);
• Consultant of the "Camera di Conciliazione" for firms to reconcile disputes between businesses and consumers (1998);
• First Certificate - St. John School of English (1995);
• Summer School of Statistics (1997);
• Enabling Accountant (1998);
• Member of the IHADE Research Project - Survey, Homogeneization and harmonization of European Data. Case studies: Spain, Italy, Ireland and Portugal (2003);
• Certificate of partecipation in ARS'07 Tutorial - "Analysis of textual data and social network analysis to study the flow of communication in online learning environments" - Faculty of Philosophy and Letters at the University of Salerno (2007)

CAPABILITIES AND PERSONAL COMPETENCES

Expert in

Preparation of feasibility studies for public and private investments Processing Articles for the management company of Local Public Services Establishments and revision of agreements and service contracts Drawing up accounting plans for joint ventures and totalitarian societies Processing and reclassification budgets for joint ventures Drawing up plans for health management experiments Public-Private-Partnership (Joint Ventures, Urban Transformation Company, Project Financing, Territorial Pacts , etc..) Marketing, Economic Accounting for Local Authorities Business Plan for E.U. contributions to SMEs (POP, Retex, L. 28, L. 44, L. 488, L. 341, L. 236, Prestito d'Onore, Imprenditoria Femminile) ARNIA Association consulting "PASI S.r.l." consulting - trade company of the grocery industry BPR and Market Research for repositioning of the company formula

Feasibility study for setting up a Publicc Company "Fisciano Sviluppo SpA"

Feasibility study "Ente Fiera del Mediterraneo"
Feasibility study - Project financing for building parking in the City of Sora
Feasibility study - Project financing for building parking in the City of Arpino
Other Feasibility study for setting up STU (Società Trasformaziona Urbana - Urban Transformation Company) 

Reviewer & Tracks

2012 Board Members of the Scientific Committee at the 1st International Conference on the Human Side of Service Engineering, San Francisco, (forthcoming)

2012 Track Chair "Role of human resources for service systems governance: from conventional mechanisms to smarter mechanisms of governance", The 1st International Conference on the Human Side of Service Engineering, San Francisco, (forthcoming)

2012 Minitrack Reviewer for Conference Proceedings of the ServDes 2012 "Co-creating Services" hosted by Laurea University of Applied Sciences, Espoo, Finland from February 8-10, 2012 (forthcoming).

2012 Minitrack Reviewer for Conference Proceedings of the 41th EMAC Conference ISCTE Business School, Lisbon, Portugal from May 22-25, 2012 (forthcoming).

2011 Member of the Editorial Board for the volume hard-bound book of the 1st International Conference on the Human Side of Service Engineering, San Francisco, (2012 forthcoming)

2010 Minitrack Reviewer "Service Science, Management and Engineering (SSME): Theories and Artifacts for Service Systems", 16th American Conference on Information Systems (AMCIS), Lima, Peru, 2010

2010 Reviewer for the paper entitled "It service value creation in a global environment" nel numero Speciale della Rivista Journal of Global Information Technology Management (JGITM), October.

2009 Track Chair "Marketing Communications: Promotional Mix" at the 14th  International Conference on Corporate and Marketing Communication, University of Nicosia, School of Business, Cyprus 2009 

2009 Reviewer for the paper entitled "From System Science A New Way to Structure and Manage the Company", Special Issue of Service Science, Vol. 2,  ISSN 978-1-4276-2090-3,  Spring 2010

2009 Reviewer for the paper entitled "Service as Mutualism: A question of viability in systems, Special Issue of Service Science, Vol. 2,  ISSN 978-1-4276-2090-3, Spring 2010

2009 Reviewer for the paper entitled "Mediation in the creation of international networks. The case of Intertrade Salerno, Proceedings Acts of the 2nd Euromed Conference, University of Salerno, 26-28 Ottobre of Salerno, 2009  Euromed Conference, 2009

2009 Reviewer for the paper entitled "International Strategies in Italian Enterprises: the new energy market scenario", Proceedings Acts of the 2nd Euromed Conference, University of Salerno, 26-28 Ottobre of Salerno, 2009  Euromed Conference, 2009

2009 Board Members of the Organization Committee at The 2nd Euromed Conference, University of Salerno, October 26-28  

2008 Discussant at the Conference of "Azienda Pubblica", University of Salerno, June.

FIRST LANGUAGE ITALIAN

OTHER LANGUAGES
ENGLISH

• Good Reading capacity

• Good Writing capacity

• Good Verbal capacity

 
CAPABILITIES AND RELATIONAL COMPETENCES
University of Salerno: Professor of Marketing and Business Management  
"Tor Vergata" University of Rome: Professor of Retailing Management

CAPABILITIES AND ORGANIZATIONAL COMPETENCES

Technical coordination

• Consulting contract: Design and development of training and refresher - "OO.RR. S. Giovanni di Dio e Ruggi d'Aragona" Hospital - Department of Business Studies  
• the qualitative analysis of the phenomenon of unemployment in the province of Avellino - Consulting of the DISTRA Department for the province of Avellino 2004-2005 (12 mesi) - Productive Resources Area - Service employment policies

Operative coordination 
• Consulting contract: Reduction and testing of the occupational hazard of needlestick injury in workers - Becton Dickinson Italia Spa - Department of Business Studies

• Research and development of orphan drugs for the treatment of diseases spread in the Campania region and the Mediterranean countries.
• Strategic Planning and Communication of the Pasell Group - parts for household appliances sector

Coordination and planning  
•Coordinator of the feasibility study on the extension of "Banks of Taste" in favor of the integrated project "food and wine tourism filiére" in the P.O.R. Campania 2000-2006 Measure 4.7 Promotion and Tourism Marketing with the EU contribution, in partnership with the Provincial Tourism Authority of Avellino

• PIP design development area of 20 hectares for the rehabilitation and establishment of the production - City of Albanella (SA)
• Design and development of business plans for the Cities of Brusciano (NA) and Albanella (SA)
• Planning and design in-house training of the city of Avellino in CUEIM consulting to implement an economic and patrimonial accounting system integrated with financial accounting and reassessment of residual
• Design Rules of the city of Avellino in CUEIM consulting to implement an economic and patrimonial accounting system integrated with financial accounting and reassessment of residual
• Planning in partnership for the trust of the service of communication and promotion known as promotion and communication plan for promoting the dissemination of information on topics of ecological network. (POR Campania 2000-2006 - Asse I - Risorse Misura 1.9 - Azione B - Progetto Integrato PNCVD - Numero Identificativo dell'Intervento S 11 PNCVD INV - DGR Campania n. 1502 del 29 .07.2004)
• Planning and coordination of the training course on the subject of raising approach and customer satisfaction techniques to implement new models of hospitality "consumer profile based" for the EPT of Avellino
• Planning and coordination contract "Research for the "exit poll" surveys reported in the municipal elections of the city of Avellino in the year 2004"
• Design and development of marketing research for the company Legnami Picciocchi S.r.l.
• Drawing up of a study of strategic planning and communication plans for the development of the Olmo sports center in Battipaglia (SA) - (Market research, Marketing Plan, Marketing Mix - promotion)

• Planning of a training course for the "Caffè Trucillo" company in Salerno

Business Plan for the Project "Intrasys" - Intelligent Training System in Technical Assistance - Community Funding Program ESPRIT Consorzio di Ricerca di Matematica Pura ed Applicata (CRMPA) - Faculty of Engineering at the University of Salerno.

CAPABILITIES AND SKILLS
Working with leading software tools for traditional and interactive teaching and on-line.

CAPABILITIES AND ARTISTIQUE COMPETENCES
Partenership with the Business and Virtual Lab - Department of Business Studies - Faculty of Economics at the University of Salerno

- private business area: observation of the scenario which includes traditional and innovative methodologies, the most suitable to guarantee a reading of social and economic dynamics (industry analysis, competitive analysis, systems analysis, etc..);

- simulation of business behaviors consistent with the interpretation of the context and learning through tools and techniques of representation "in laboratory" (business game, role playing, etc..). 
 

PUBLICATIONS

BOOKS

Crisi d'impresa e monitoraggio di vitalità. L'approccio sistemico vitale per l'analisi dei processi di crisi, Collana del Dipartimento di Studi e Ricerche Aziendali - Università degli Studi di Salerno, Giappichelli, n. 17, 2003

Sistemi di reti imprenditoriali tra le PMI meridionali: relazioni tra imprese nel distretto e nella filiera dell'Agro Nocerino Sarnese, Monografia n. 15 della Collana di Studi Aziendali e di Marketing - Centro Studi di Tecniche Aziendali "Arnia"- Aprile, 1999

Proceedings

"Place Storytelling as Strategic Communication to Enhance the Competitiveness of Local Tourism Service Systems (LTSS). An Analysis of some Case Studies", with Bassano C., Siglioccolo M. e Paduano E., Sinergie, The XXXIII Conference of Sinergie-Euprera 2011 "Governo d'Impresa e Comunicazione Strategica", Milan, 10-11 November (in press)

"IS Based Best Process Practices Propagation in Fractal Enterprises: a Viable Systems Perspective", with Julija Stecjuka, Janis Makna, Marite Kirikova and Clara Bassano, Proceedings of the 4th International Workshop on Information Logistics and Knowledge Supply for Viable Enterprises (ILOG 2011), Riga, Latvia, 6-8 October,  ISBN 978-9984-30-197-6 

"Managing Changes in Fractal Enterprises and IS architecture from a Viable Systems Perspective", with Julija Marite Kirikova, Clara Bassano, Julija Stecjuka and Janis Makna, Springer, in press. 

"The Viable Systems Approach (VSA) for re-interpreting network business dynamics, with Bassano C., Paduano E. e Galvin M., The 10th International Conference on Perspective in Business Informatics Research", Riga, Latvia, 6-8 October, BIR 2011 Proceedings published by Springer in the LNBIP series, ISSN 1865-1348 ISBN 978-3-642-24511-4 DOI 10.1007/978-3-642-24511-4

"Three frameworks for service research: exploring multilevel governance in nested, networked systems", with Spohrer J. and Bassano C., Proceedings Acts of the 2011 Naples Forum on Service. Service Dominant Logic, Service Science and Network Theory: integrating three perspectives for a new service agenda, Capri, Italy, June 14-17, ISBN13: 978-88-7431-525-3.2011

 "The Virtuous circle of Syntropy (VCS). An interpretative chaos vs cosmos model for managing complexity", with Bassano C., Paudano E. e Papasolomou I., Proceedings of the 2th Annual Euromed Conference. Salerno, October, 26-28th, University of Salerno, Italy, DOI: 10.3292, 2009 

"Towards the integration between Corporate Community Relations and CSR Communication Strategies. The ENEL Case study", with Vollero A., Palazzo M, Proceedings of the 2th Annual Euromed Conference. Salerno, October, 26-28th, University of Salerno, Italy, DOI: 10.3292, 2009

"Communications, Cultural trends, and Competitive Advantage in BtoB Markets. A Survey on SMEs in the Province of Avellino", with Siano A., Vollero A., Basile G., Proceedings of the 2th Annual Euromed Conference. Salerno, October, 26-28th, University of Salerno, Italy. UNIVERSITY OF SALERNO, October 26-28th, p. 1347-1367, DOI: 10.3292, 2009

"Governance and viability of franchising networks from a Viable Systems Approach (VSA)", with Bassano C., Proceedings of The 2009 Naples Forum on Service. Service Dominant Logic, Service Science and Network Theory. Capri, June 16-19, Giannini Editore, Napoli, 2009, ISBN13: 978-88-7431-452-2., 2009

"Network Creativity to Reduce Strategic Ambiguity in Turbulent Environments: a Viable Systems Approach (VSA)" with Bassano C., Saviano M., Proceeding Act 11th International Conference on Global Business & Economic Development, University of Bratislva, Vol. 3., ISBN - 13: 978-0-9797659-8-8; ISBN-10:0-9797659-8-6, 2009

"Communication through internet-based Technologies (IBT) for promoting competitiveness in Italian jewelry districts", with Bassano C., Basile G., Vollero A., Proceeding Act 14th International Conference on Corporate and Marketing Communications hosted by: Faculty of Marketing Department, Business School, University of Nicosia, Cyprus, ISBN: 978-9963-634-59-0, 2009

"La filiera internazionale del Commercio Equo e Solidale. Il ruolo dell'importatore e i rapporti con la Grande Distribuzione Organizzata", with Ludovici V., In: COMPETIZIONE GLOBALE E SVILUPPO LOCALE TRA ETICA E INNOVAZIONE - XXV AIDEA, NOVARA 4-5 OTTOBRE 2002, vol. III, p. 1485-1514, ISBN/ISSN: 88-14-10678-9 (book article and proceeding)

"Internet e network value. La riconfigurazione dei processi logistici e la produzione di valore all'interno dei sistemi distrettuali", Pubblicazione Apogeo, Atti del Convegno della rivista Industria & Distribuzione 21 ottobre 2000", La frontiera del commercio elettronico", Apogeo, (book article and proceeding)

Journal Articles

"Three frameworks for service research: exploring multilevel governance in nested, networked systems", with Spohrer J. and Bassano C., Service Science, in press

"An Integrated SS-VSA Analysis of Changing the Job", with Golinelli G. M., Spohrer J. e Bassano C., Special Issue of Service Science, vol. 2, 1-2, p.1-20 n. ISSN 978-1-4276-2090-3 Spring/Summer 2010

"L'Ufficio Stampa e i comunicati stampa" Progetto di ricerca dal titolo: Campagna Informativa nazionale sugli effetti negativi per la salute derivanti dall'uso di sostanze psicoattive, Promossa dalla Presidenza del Consiglio dei Ministri - Dipartimento Politiche Antidroga (D.P.A.), realizzata in partnership con il C.U.E.I.M., in Rapporto di Ricerca di Sinergie n.33, Settembre, 2011

Communications, Cultural Trends and Competitive Advantage in BTOB Markets. A Survey on SMES in the Province of Avellino, with Siano A., Vollero A., Basile G., in Esperienze d'impresa, vol. 2/2009; p. 39-60, ISSN: 1971-5293

Towards the Integration between Corporate Community Relations and CSR Communication Strategies. The Enel Case Study, with Vollero A., Palazzo M, in Esperienze d'impresa; vol. 2/2009; p. 61-75, ISSN: 1971-5293

The Virtuous Circle of 'Syntropy' (VCS): an Interpretative Chaos vs Cosmos Model for Managing Conplexity, with Bassano C., Paudano E. e Papasolomou I., (2009), in Esperienze d'impresa, vol. 2/2009; p. 77-85, ISSN: 1971-5293

"Creatività e innovazione per la vitalità dell'impresa: modelli e approcci di governo", in collaborazione con Bassano C., Saviano M., in Esperienze d'impresa n. 2/08, Boccia Editori, Salerno, 2008

"Evoluzione e Politiche di Comunicazione dei Distretti Orafi Italiani", with Bassano C., in Esperienze d'impresa n. 1/07, Boccia Editori, Salerno, 2007 

"Il problema della dissolvenza e il monitoraggio di vitalità nel sistema impresa", in Sinergie - Quaderni di Ricerca, numero monografico Il Governo delle Relazioni d'Impresa (PRIN 2003), 2005

"Nuovi percorsi di analisi strategica per l'impresa sistema vitale", Rivista di Esperienze d'Impresa, in collaborazione with M. Saviano e B. Merola, Serie Speciale S/1 (a cura di M Pellicano), 2002

"E-Government: forme, caratteri e divenire sistemico del G2C", with Liguori M., in Rivista di Esperienze d'Impresa, Serie Speciale S/2 (eds. C.M. Golinelli), 2002

"Lineamenti dell'evoluzione storica in Irpinia: il passaggio da una socialità economica ad un'economia sociale", with Mannese E., in PASSAGGI, vol. 1, 2001, p. 135-155, ISSN: 1121-3329

"Considerazioni e analisi prospettica sulle dinamiche del direct selling", Sinergie-CUEIM - n. 10 - numero monografico sul tema del Marketing Multilivello, with Sergio Barile e Piero Mastroberardino, 2001

"Un'analisi empirica del percorso distributivo del pomodoro trasformato sul mercato estero: il caso inglese" in Esperienze d'Impresa n. 2/95, 1996

"Il processo di internazionalizzazione delle PMI campane: l'esportazione dei prodotti ortofrutticoli sul mercato inglese" - Progetto Finalizzato "Servizi e strutture per l'internazionalizzazione delle imprese italiane e sviluppo delle esportazioni" - Raggruppamento n. 10.03.02 - Tema "La domanda di servizi originata dalla diffusione delle tecnologie di informazione nei processi di internazionalizzazione delle imprese" - IRAT-CNR, (research study) 1995

"Il marketing del bar" in Il marketing del piccolo dettaglio - Analisi di mercato e di gestione di alcune merceologie distribuite al dettaglio - a cura di Roberto Aguiari - Centro Studi di Tecniche Aziendali ARNIA, 1994