Marialuisa SAVIANO | MANAGEMENT AND MARKETING FOR GREEN ECONOMY
Marialuisa SAVIANO MANAGEMENT AND MARKETING FOR GREEN ECONOMY
cod. 0722200005
MANAGEMENT AND MARKETING FOR GREEN ECONOMY
| 0722200005 | |
| DIPARTIMENTO DI FARMACIA | |
| EQF7 | |
| INNOVAZIONI PER LE PRODUZIONI AGRARIE MEDITERRANEE | |
| 2019/2020 |
| OBBLIGATORIO | |
| YEAR OF COURSE 1 | |
| YEAR OF DIDACTIC SYSTEM 2019 | |
| SECONDO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 6 | 42 | LESSONS |
| Objectives | |
|---|---|
| ACQUISITION OF ADVANCED ECONOMIC-BUSINESS, MARKETING AND COMMUNICATION KNOWLEDGE FOR THE DEVELOPMENT OF INNOVATIVE AGRICULTURAL SYSTEMS IN THE GREEN ECONOMY AND FOR THE ENHANCEMENT OF THE MEDITERRANEAN DISTINCTIVENESS OF PRODUCTIONS IN NATIONAL AND INTERNATIONAL MARKETS. AT THE END OF THE COURSE THE STUDENT WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE PROCEDURES FOR ACCESSING AND MANAGING NATIONAL AND COMMUNITY PROJECTS AND FUNDS FOR RURAL DEVELOPMENT AND THE GREEN ECONOMY. THE MAIN KNOWLEDGE WILL BE: - PRINCIPLES AND MODELS OF THE GREEN ECONOMY - THE MANAGERIAL APPROACH TO THE GREEN ENHANCEMENT OF AGRICULTURAL PRODUCTION - GREEN INNOVATIONS IN AGRICULTURAL PRODUCTION - THE ENHANCEMENT OF THE ENVIRONMENTAL, SOCIAL AND ETHICAL COMMITMENT OF FARMS - TERRITORIAL MARKETING AND GREEN TOURISM IN THE ENHANCEMENT OF AGRICULTURAL PRODUCTION - GREEN MARKETING AND COMMUNICATION STRATEGIES FOR ENHANCING THE MEDITERRANEAN DISTINCTIVENESS OF AGRICULTURAL PRODUCTION IN NATIONAL AND INTERNATIONAL MARKETS - THE COMMON AGRICULTURAL POLICY FOR THE ENHANCEMENT OF AGRICULTURAL PRODUCTION - ACCESS AND MANAGEMENT OF NATIONAL AND COMMUNITY PROJECTS AND FUNDING FOR RURAL DEVELOPMENT AND THE GREEN ECONOMY THE MAIN SKILLS WILL BE: - UNDERSTANDING OF THE NEEDS AND DEVELOPMENT OPPORTUNITIES OF INNOVATIVE AGRICULTURAL SYSTEMS IN THE GREEN ECONOMY - FORMULATION OF EFFECTIVE AND SUSTAINABLE ESG (ENVIRONMENTAL, SOCIAL AND GOVERNANCE) CHOICES FOR THE DEVELOPMENT OF INNOVATIVE AGRICULTURAL SYSTEMS ACCORDING TO THE PRINCIPLES OF THE GREEN ECONOMY - DESIGN AND IMPLEMENTATION OF EFFECTIVE MARKETING STRATEGIES FOR THE ENHANCEMENT OF GREEN INNOVATIONS AND THE MEDITERRANEAN DISTINCTIVENESS OF AGRICULTURAL PRODUCTION IN NATIONAL AND INTERNATIONAL MARKETS - DESIGN AND IMPLEMENTATION OF EFFECTIVE GREEN COMMUNICATION PLANS FOR ENHANCING THE COMPANY'S ATTENTION TO SUSTAINABILITY AND GREEN INNOVATIONS - ANALYSIS OF NATIONAL AND COMMUNITY FUNDING FOR GREEN INNOVATIONS IN AGRICULTURAL SYSTEMS |
| Prerequisites | |
|---|---|
| NONE. |
| Contents | |
|---|---|
| - THE GREEN ECONOMY AS A MODEL OF DEVELOPMENT (4 HOURS) - THE GREEN EVOLUTION OF CONSUMPTION STYLES (4 HOURS) - INNOVATIONS AND NETWORK STRATEGIES FOR THE GREEN ENHANCEMENT OF AGRICULTURAL PRODUCTION (4 HOURS) - ENHANCEMENT OF ORGANIC PRODUCTS (4 HOURS) - GREEN INNOVATIONS FOR THE MARKETING OF AGRICULTURAL PRODUCTS (4 HOURS) - STRATEGIES AND TOOLS OF SOCIAL RESPONSIBILITY IN THE PROMOTION OF AGRICULTURE (2 HOURS) - ENHANCING THE ENVIRONMENTAL COMMITMENT OF FARMS: VOLUNTARY CERTIFICATION TOOLS (2 HOURS) - THE ENHANCEMENT OF THE ETHICAL COMMITMENT OF AGRICULTURAL COMPANIES: FAIR TRADE AND SOCIAL LABELS (2 HOURS) - TERRITORIAL MARKETING IN THE ENHANCEMENT OF AGRICULTURAL PRODUCTION (2 HOURS) - GREEN MARKETING AND COMMUNICATION STRATEGIES FOR ENHANCING THE MEDITERRANEAN DISTINCTIVENESS OF AGRICULTURAL PRODUCTION IN NATIONAL AND INTERNATIONAL MARKETS (4 HOURS) - GREEN AND AGRI-FOOD TOURISM (2 HOURS) - THE CONTRIBUTION OF THE COMMUNITY AGRICULTURAL POLICY IN THE ENHANCEMENT OF AGRICULTURAL PRODUCTION (2 HOURS) PROCEDURES FOR ACCESSING AND MANAGING NATIONAL AND COMMUNITY PROJECTS AND FUNDING FOR RURAL DEVELOPMENT AND THE GREEN ECONOMY (6 HOURS) |
| Teaching Methods | |
|---|---|
| THE COURSE INCLUDES 6 CREDITS (42 HOURS) OF TEACHING INCLUDING LESSONS, EXERCISES, SEMINARS AND FIELD ACTIVITIES. IN PARTICULAR, THERE ARE 4 CREDITS (28 HOURS) OF CLASSROOM LESSONS AND 2 CREDITS (14 HOURS) OF EXERCISES, SEMINARS AND FIELD ACTIVITIES. THE COURSE IS ORGANIZED AS FOLLOWS: - LECTURES COVER ALL THE TOPICS INCLUDED IN THE PROGRAM; - THE EXERCISES ARE FORESEEN IN SUPPORT OF THE TREATMENT OF MORE TECHNICAL AND OPERATIVE CUTTING TOPICS AND FORESEE GROUP ACTIVITIES; - THE SEMINARS EXPLORE TOPICS OF PARTICULAR IMPORTANCE AND RELEVANCE WITH THE CONTRIBUTION OF EXPERTS AND OPERATORS IN THE SECTOR; - THE ACTIVITIES ON FIELD CONSIST OF VISITS TO ORGANIZATIONS OF THE AGRICULTURAL SUPPLY CHAIN AND OF THE SYSTEM OF PROTECTED AREAS DURING WHICH THE LEARNERS OBSERVE AND/OR EXPERIENCE SPECIFIC PROBLEMS THAT ARE OF INTEREST FOR THE COURSE. |
| Verification of learning | |
|---|---|
| THE ACHIEVEMENT OF THE TEACHING OBJECTIVES IS CERTIFIED BY PASSING AN EXAM WITH AN EVALUATION IN THIRTIETHS. THE EXAM INCLUDES A WRITTEN TEST DURING THE COURSE, THE REALIZATION OF A PROJECT WORK AND A FINAL ORAL TEST THAT TAKE PLACE ON DIFFERENT DAYS, SCHEDULED. THE FIRST WRITTEN TEST CONSISTS OF THE ADMINISTRATION OF A TEST, CONTAINING 20 QUESTIONS WITH MULTIPLE CHOICE ANSWERS AND 1 OPEN QUESTION, AND IS AIMED AT VERIFYING THE LEARNING OF THE THEORETICAL CONCEPTS UNDERLYING THE UNDERSTANDING OF THE THEMES AND PROBLEMS BEING STUDIED. THE RESULT, EXPRESSED IN THIRTIETHS, IS CALCULATED BY ASSIGNING 1 POINT TO EACH MULTIPLE CHOICE QUESTION CORRECTLY ANSWERED AND UP TO 10 POINTS TO THE ANSWER TO THE OPEN QUESTION. A SCORE EQUAL TO 0 IS ASSIGNED TO NON-RESPONSE AND INCORRECT ANSWER. THE SECOND TEST CONSISTS IN THE REALIZATION OF A PROJECT WORK CONCERNING SPECIFIC THEMES AND PROBLEMS DEALT WITH THEORETICALLY DURING THE LESSONS ACCOMPANIED BY THE KNOWLEDGE ACQUIRED DURING THE SEMINAR AND FIELD ACTIVITIES. THE PROJECT WORK INVOLVES THE CREATION OF A WRITTEN REPORT AND A PRESENTATION IN PPT (OR SIMILAR) WHICH WILL BE PRESENTED IN THE CLASSROOM AT THE END OF THE COURSE, HAVING AVAILABLE ABOUT 20 MINUTES IN TOTAL. THE AIM IS TO VERIFY THE ABILITY TO CORRECTLY APPLY THE THEORETICAL KNOWLEDGE ACQUIRED, THE DEGREE OF UNDERSTANDING OF THE PROBLEMS STUDIED AND THE ABILITY TO EFFECTIVELY COMMUNICATE THE RESULTS ACHIEVED. THE FINAL ORAL EXAM, CONSISTING OF A DISCUSSION LASTING NO MORE THAN 20 MINUTES, INCLUDES THE PRESENTATION OF THE TECHNICAL REPORT PRODUCED BY THE STUDENT EITHER AUTONOMOUSLY OR IN A GROUP (PROJECT WORK) CONCERNING AN OPERATIONAL PROBLEM RELATING TO CASES. THE FINAL ORAL EXAM STARTS FROM THE CONTENTS OF THE PROJECT WORK AND EXTENDS TO ASCERTAINING ON THE WHOLE THE LEVEL OF KNOWLEDGE AND UNDERSTANDING ACHIEVED BY THE LEARNERS IN RELATION TO THE CONTENTS OF THE PROGRAM, AS WELL AS THE ABILITY TO COMMUNICATE EFFECTIVELY AND WITH LANGUAGE PROPERTIES AND TO DEVELOP SOLUTIONS IN INDEPENDENT JUDGMENT. EACH TEST IS RATED IN THIRTIETHS AND IS CONSIDERED PASSED WITH THE MINIMUM GRADE OF 18/30. THE FINAL GRADE IS GIVEN BY THE ARITHMETIC AVERAGE OF THE GRADES REPORTED IN EACH TEST. |
| Texts | |
|---|---|
| TEXT BOOKS -FREY, M. (2013). LA GREEN ECONOMY COME NUOVO MODELLO DI SVILUPPO. IMPRESA PROGETTO-ELECTRONIC JOURNAL OF MANAGEMENT, (3) (HTTPS://WWW.IMPRESAPROGETTO.IT/SITES/IMPRESAPROGETTO.IT/FILES/ARTICLES/3-2013_WP_FREY.PDF) – (ESSAY). -CESARETTI G.P., ANNUNZIATA A., STRATEGIE E STRUMENTI PER LA VALORIZZAZIONE SOSTENIBILE DELLE PRODUZIONI AGROALIMENTARI DI QUALITÀ, FRANCO ANGELI, 2011 – (BOOK). FURTHER RESOURCES -RELAZIONE SULLO STATO GENERALE DELLA GREEN ECONOMY (HTTP://WWW.STATIGENERALI.ORG/CMS/WP-CONTENT/UPLOADS/2018/11/RELAZIONE_SULLO_STATO_DELLA_GREEN_ECONOMY_IN_ITALIA_2018.PDF) -LA GREEN ECONOMY NELL’AGRICOLTURA ITALIANA E LA NUOVA POLITICA AGRICOLA COMUNE (HTTP://WWW.STATIGENERALI.ORG/CMS/WP-CONTENT/UPLOADS/2018/11/SGGE_2018_APPROFONDIMENTO_GREEN_ECONOMY_E_POLITICA_AGRICOLA_COMUNE.PDF) -IRALDO, F., TESTA, F., & BARTOLOZZI, I. (2014). AN APPLICATION OF LIFE CYCLE ASSESSMENT (LCA) AS A GREEN MARKETING TOOL FOR AGRICULTURAL PRODUCTS: THE CASE OF EXTRA-VIRGIN OLIVE OIL IN VAL DI CORNIA, ITALY. JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT, 57(1), 78-103. FURTHER READINGS -CAVALLO M., DEGLI ESPOSTI P., KONSTANTINOU K., HANDBOOK OF GREEN COMMUNICATION AND MARKETING, FRANCO ANGELI, 2012. -FLORIDA, R., & DAVISON, D. (2001). GAINING FROM GREEN MANAGEMENT: ENVIRONMENTAL MANAGEMENT SYSTEMS INSIDE AND OUTSIDE THE FACTORY. CALIFORNIA MANAGEMENT REVIEW, 43(3), 64-84. -KOOHAFKAN, P., ALTIERI, M. A., & GIMENEZ, E. H. (2012). GREEN AGRICULTURE: FOUNDATIONS FOR BIODIVERSE, RESILIENT AND PRODUCTIVE AGRICULTURAL SYSTEMS. INTERNATIONAL JOURNAL OF AGRICULTURAL SUSTAINABILITY, 10(1), 61-75. -SELECTED READINGS FROM THE EUROPEAN NETWORK FOR RURAL DEVELOPMENT, RURAL CONNECTIONS. LA RIVISTA DELLO SVILUPPO RURALE IN EUROPA (MADE AVAILABLE TO STUDENTS AT THE BEGINNING OF THE COURSE). |
| More Information | |
|---|---|
| INDIVIDUAL NEEDS AND INTERESTS FOR PERSONALIZED PROGRAMS CAN BE DISCUSSED WITH THE TEACHER BY CONTACTING HER AT THE EMAIL ADDRESS: MSAVIANO@UNISA.IT. |
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