Marialuisa SAVIANO | Service & Retail management
Marialuisa SAVIANO Service & Retail management
cod. 0212700141
SERVICE & RETAIL MANAGEMENT
| 0212700141 | |
| DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS | |
| EQF6 | |
| BUSINESS MANAGEMENT | |
| 2024/2025 |
| YEAR OF COURSE 1 | |
| YEAR OF DIDACTIC SYSTEM 2023 | |
| AUTUMN SEMESTER |
| SSD | CFU | HOURS | ACTIVITY | |
|---|---|---|---|---|
| SECS-P/08 | 5 | 15 | LESSONS |
| Exam | Date | Session | |
|---|---|---|---|
| SAVIANO | 18/12/2024 - 10:00 | SESSIONE ORDINARIA | |
| SAVIANO | 18/12/2024 - 10:00 | SESSIONE DI RECUPERO |
| Objectives | |
|---|---|
| KNOWLEDGE AND UNDERSTANDING THE FUNDAMENTAL AIM OF THE COURSE IS THE ACQUISITION OF KNOWLEDGE AND SKILLS DEVELOPMENT OF AN EFFECTIVE APPROACH TO SERVICE MARKETING BASED ON UNDERSTANDING THE CRITICAL RELATIONSHIPS IN A CONTEXT OF GLOBALIZATION AND HYPER-COMPETITION, WITH PARTICULAR REFERENCE TO THE SERVICES AND RETAIL SECTORS. APPLYING KNOWLEDGE AND UNDERSTANDING STUDENTS WILL BE ENDOWED WITH THE CAPABILITY TO USE SERVICE MARKETING MODELS, TECHNIQUES AND TOOLS TO APPLY IN SERVICE-ORIENTED ORGANIZATIONS ACCORDING TO THE SERVICE-DOMINANT LOGIC PARADIGM WITH PARTICULAR REFERENCE TO THE RETAIL BUSINESS. |
| Prerequisites | |
|---|---|
| ___ |
| Contents | |
|---|---|
| THE COURSE COVERS THE FOLLOWING TOPICS: RETAIL COMPANY AND RETAIL SERVICE (3 HOURS) THE RETAIL SECTOR (2 HOURS) RETAIL MARKETING (2 HOURS) MULTI AND OMNI-CHANNEL MANAGEMENT (2 HOURS) SERVICE-DOMINANT LOGIC: SERVICE AS GENERAL PARADIGM OF MARKET EXCHANGE (2 HOURS) THE SERVICE DOMINANT LOGIC IN RETAIL (2 HOURS) SERVICE & SYSTEMS MARKETING FOR CUSTOMER ENGAGEMENT IN RETAIL (2 HOURS) |
| Teaching Methods | |
|---|---|
| THE COURSE ADOPTS AN INTERACTIVE LEARNING APPROACH AND IS ORGANIZED AS FOLLOWS (15 HOURS - 5 CFU): –LECTURES (9 HOURS), –SEMINARS AND CASE STUDIES (3 HOURS), –FOCUS AND WORKS GROUPS (3 HOURS) |
| Verification of learning | |
|---|---|
| THE ACHIEVEMENT OF THE LEARNING OBJECTIVES IS CERTIFIED BY PASSING AN ORAL EXAM. THE ORAL EXAM CONSISTS OF PRESENTATION AND DISCUSSION OF A TECHNICAL WORK IN THE FORM OF A PROJECT WORK PRODUCED BY THE STUDENT EITHER AUTONOMOUSLY OR IN A GROUP ON A PROBLEM OR CASE STUDY AGREED UPON WITH THE TEACHER. FURTHER QUESTIONS AND DISCUSSION ON THE THEORETICAL AND METHODOLOGICAL CONTENTS DEVELOPED DURING THE LESSONS, ARE AIMED AT VERIFYING THE LEVEL OF KNOWLEDGE AND UNDERSTANDING ACQUIRED BY THE STUDENT, AS WELL AS TESTING THE EXPOSITION CAPACITY USING AN APPROPRIATE LANGUAGE, AND THE ABILITY TO AUTONOMOUSLY ORGANIZE THE DISCUSSION ON THE SAME TOPICS. |
| Texts | |
|---|---|
| TEXT BOOKS: CASTALDO, S., GROSSO, M., & PREMAZZI, K. (2020). RETAIL AND CHANNEL MARKETING. EDWARD ELGAR PUBLISHING (CHAPTERS 1, 2, 7, 8, 9) ARTICLES: BARILE, S., & SAVIANO, M. (2020). ENGAGING RETAIL CUSTOMERS THROUGH SERVICE AND SYSTEMS MARKETING: INSIGHTS FOR COMMUNITY PHARMACY STORES. IN HANDBOOK OF RESEARCH ON RETAILING TECHNIQUES FOR OPTIMAL CONSUMER ENGAGEMENT AND EXPERIENCES (PP. 284-308). IGI GLOBAL. PRESENTATIONS: VARGO, S. (2018) SERVICE-DOMINANT LOGIC: FOUNDATIONS AND FUTURES, CTF SERVICE RESEARCH CENTER KARLSTAD UNIVERSITY, SWEDEN, OCTOBER 17, 2018 FURTHER READINGS: -KANDAMPULLY J., SERVICE MANAGEMENT: THE NEW PARADIGM IN RETAILING, SPRINGER, 2011. |
| More Information | |
|---|---|
| INDIVIDUAL NEEDS AND INTERESTS FOR PERSONALIZED PROGRAMS CAN BE DISCUSSED WITH THE TEACHER BY CONTACTING HER AT THE EMAIL ADDRESS: MSAVIANO@UNISA.IT. |
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