Roberto PARENTE | ENTREPRENEURSHIP

cod. 0212700126

ENTREPRENEURSHIP

	0212700126
	DEPARTMENT OF MANAGEMENT & INNOVATION SYSTEMS
	EQF6
	BUSINESS MANAGEMENT
	2021/2022

CURRICULUM BUSINESS MANAGEMENT

	OBBLIGATORIO
	YEAR OF COURSE 3
	YEAR OF DIDACTIC SYSTEM 2014
	SPRING SEMESTER

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
	SECS-P/08	10	60	LESSONS	SUPPLEMENTARY COMPULSORY SUBJECTS

PROFESSORS

	ROBERTO PARENTE T Curriculum
	ROSANGELA FEOLA Curriculum

	Objectives
	THE OBJECTIVE OF THE COURSE IS TO PROVIDE STUDENTS WITH THE KNOWLEDGE AND SKILLS NECESSARY FOR THE EVALUATION AND DESIGN OF NEW BUSINESS INITIATIVES AND FOR THE RESOLUTION OF THE PROBLEMS INHERENT TO THE START UP AND DEVELOPMENT OF A NEW INNOVATIVE ENTERPRISE. AT THE END OF THE TRAINING ACTIVITIES THE STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE EVALUATION AND MANAGEMENT OF NEW BUSINESS PROJECTS PROMOTED BY BOTH NEW AND OLD ORGANIZATIONS. KNOWLEDGE AND UNDERSTANDING CAPACITIES. STUDENTS WILL ACQUIRE KNOWLEDGE AND SKILLS IN EVALUATING AND DESIGNING NEW BUSINESS INITIATIVES AND SOLVING THE PROBLEMS INHERENT IN STARTING UP AND DEVELOPING A NEW INNOVATIVE BUSINESS. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING. STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE PREPARATION OF STRATEGIC PLANS AND PROJECTS AIMED AT THE CREATION OF NEW BUSINESSES AND / OR NEW BUSINESS OPPORTUNITIES.

THE OBJECTIVE OF THE COURSE IS TO PROVIDE STUDENTS WITH THE KNOWLEDGE AND SKILLS NECESSARY FOR THE EVALUATION AND DESIGN OF NEW BUSINESS INITIATIVES AND FOR THE RESOLUTION OF THE PROBLEMS INHERENT TO THE START UP AND DEVELOPMENT OF A NEW INNOVATIVE ENTERPRISE.
AT THE END OF THE TRAINING ACTIVITIES THE STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE EVALUATION AND MANAGEMENT OF NEW BUSINESS PROJECTS PROMOTED BY BOTH NEW AND OLD ORGANIZATIONS.

KNOWLEDGE AND UNDERSTANDING CAPACITIES.
STUDENTS WILL ACQUIRE KNOWLEDGE AND SKILLS IN EVALUATING AND DESIGNING NEW BUSINESS INITIATIVES AND SOLVING THE PROBLEMS INHERENT IN STARTING UP AND DEVELOPING A NEW INNOVATIVE BUSINESS.

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING.
STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE PREPARATION OF STRATEGIC PLANS AND PROJECTS AIMED AT THE CREATION OF NEW BUSINESSES AND / OR NEW BUSINESS OPPORTUNITIES.

	Prerequisites
	THERE ARE NO PREREQUISITES, HOWEVER THE POSSESSION OF BASIC KNOWLEDGE OF BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS AND MANAGEMENT ARE STRONGLY RECOMMENDED.

	Contents
	1) THE ENTREPRENEURIAL PROCESS. THE SUBJECTIVE ELEMENT (4 HOURS) 2) THE DEVELOPMENT PHASES OF THE NEW COMPANY (6 HOURS) 3) THE CHOICE OF THE BUSINESS MODEL AND THE STRUCTURING OF THE BUSINESS PROJECT (8 HOURS) 4) THE INNOVATION PYRAMID (6 HOURS) 5) ENGAGE THE CUSTOMER (4 HOURS) 6) CREATIVE IDEATION AND TECHNOLOGICAL DEVELOPMENT (4 HOURS) 7) UNCERTAINTY AND KNOWLEDGE INTEGRATION (6 HOURS) 8) FROM CONCEPT TO PRE DESIGN (4 HOURS) 9) ORGANIZATION OF INNOVATION PROCESSES (4 HOURS) 10) PRODUCT INNOVATION AND BUSINESS MODELS (4 HOURS) 11) FINANCIAL REQUIREMENTS AND FINANCING SOURCES (4 HOURS) 12) COMPANY FORMS AND ADMINISTRATION (2 HOURS) 13) TESTIMONIALS (4 HOURS)

Contents

1) THE ENTREPRENEURIAL PROCESS. THE SUBJECTIVE ELEMENT (4 HOURS)
2) THE DEVELOPMENT PHASES OF THE NEW COMPANY (6 HOURS)
3) THE CHOICE OF THE BUSINESS MODEL AND THE STRUCTURING OF THE BUSINESS PROJECT (8 HOURS)
4) THE INNOVATION PYRAMID (6 HOURS)
5) ENGAGE THE CUSTOMER (4 HOURS)
6) CREATIVE IDEATION AND TECHNOLOGICAL DEVELOPMENT (4 HOURS)
7) UNCERTAINTY AND KNOWLEDGE INTEGRATION (6 HOURS)
8) FROM CONCEPT TO PRE DESIGN (4 HOURS)
9) ORGANIZATION OF INNOVATION PROCESSES (4 HOURS)
10) PRODUCT INNOVATION AND BUSINESS MODELS (4 HOURS)
11) FINANCIAL REQUIREMENTS AND FINANCING SOURCES (4 HOURS)
12) COMPANY FORMS AND ADMINISTRATION (2 HOURS)
13) TESTIMONIALS (4 HOURS)

	Teaching Methods
	THE COURSE WILL HAVE A DURATION OF 60 HOURS (10 CREDITS, MAINLY DEVOTED TO LECTURES (56 HOURS). COMPLETING THE COURSE, 4 HOURS OF SEMINARS WITH ENTREPRENEURS AND EXPERTS IN BUSINESS CREATION PROCESSES.

	Verification of learning
	THE VERIFICATION OF LEARNING WILL BE CARRIED OUT THROUGH A FINAL TEST THAT WILL CONSIST OF AN ORAL INTERVIEW THAT AIMS TO VERIFY THE KNOWLEDGE ACQUIRED AND THE STUDENT'S ABILITY TO EXPRESS IT IN A CLEAR AND APPROPRIATE WAY. THE AVERAGE DURATION OF THIS ORAL EXAMINATION WILL BE ABOUT 20 MINUTES. TO PASS THE TEST THE STUDENT HAVE TO DEMONSTRATE A KNOWLEDGE OF THE ARGUMENTS OF THE COURSE. EXCELLENCE IS ACHIEVED BY DEMONSTRATING DEEP ARGUMENTATION AND ABILITY TO EXPLORE THE CONNECTIONS BETWEEN THE VARIOUS THEMES DEVELOPED IN THE COURSE

Verification of learning

THE VERIFICATION OF LEARNING WILL BE CARRIED OUT THROUGH A FINAL TEST THAT WILL CONSIST OF AN ORAL INTERVIEW THAT AIMS TO VERIFY THE KNOWLEDGE ACQUIRED AND THE STUDENT'S ABILITY TO EXPRESS IT IN A CLEAR AND APPROPRIATE WAY. THE AVERAGE DURATION OF THIS ORAL EXAMINATION WILL BE ABOUT 20 MINUTES. TO PASS THE TEST THE STUDENT HAVE TO DEMONSTRATE A KNOWLEDGE OF THE ARGUMENTS OF THE COURSE. EXCELLENCE IS ACHIEVED BY DEMONSTRATING DEEP ARGUMENTATION AND ABILITY TO EXPLORE THE CONNECTIONS BETWEEN THE VARIOUS THEMES DEVELOPED IN THE COURSE

	Texts
	BIAZZO STEFANO, FILIPPINI ROBERTO, MANAGEMENT DELL’INNOVAZIONE, ISEDI, TORINO, 2018 ALEXANDER OSTERWARLDER, YVES PIGNEUR, CREARE MODELLI DI BUSINESS, EDIZIONI FAG, MILANO 2012 (LIMITATAMENTE AI CAP 1 E 2).

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Roberto PARENTE | ENTREPRENEURSHIP