TOURISM, HOSPITALITY AND MAJOR EVENT ORGANIZATION

Gabriella PISCOPO TOURISM, HOSPITALITY AND MAJOR EVENT ORGANIZATION

0212700134
DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2018/2019

OBBLIGATORIO
YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2014
PRIMO SEMESTRE
CFUHOURSACTIVITY
530LESSONS
Objectives
KNOWLEDGE AND UNDERSTANDING

THE TEACHING PROVIDES BASIC NOTIONS IN THE FIELD OF ORGANIZATION THEORY AND INTRODUCES TO THE CORNERSTONES OF ORGANIZATION DESIGN AND STRUCTURING. BESIDES, IT WILL INCLUDE A FOCUS ON TOURISM ORGANIZATION, WHICH WILL BE DEALT WITH ACCORDING TO A SYSTEMIC VISION.
THE IMPORTANCE OF INTER-ORGANIZATIONAL RELATIONSHIPS AND THE SOFT RELATIONAL TOOLS ON WHICH THE ESTABLISHMENT OF A SOUND TOURISM SYSTEM RELIES WILL BE EMPHASIZED. LASTLY, A SPECIFIC ATTENTION WILL BE PAID TO THE PHENOMENA OF CONFLICT WHICH CHARACTERIZE THE SYSTEMS OF TOURISM ORGANIZATIONS; FROM THIS STANDPOINT, SPECIFIC MANAGERIAL APPROACH AND TOOLS WILL BE DISCUSSED TO DEAL WITH INTER-ORGANIZATIONAL CONFLICTS BETWEEN TWO OR MORE TOURISM FIRMS.
APPLIED KNOWLEDGE AND UNDERSTANDING
STUDENTS WILL OBTAIN A GREATER AWARENESS OF THE MANAGEMENT AND ORGANIZATION CHALLENGES FACED BY BOTH FOR PROFIT AND NOT-FOR-PROFIT FIRMS OPERATING IN THE FIELD OF TOURISM. INTERACTIVE LEARNING SESSIONS WILL BE AIMED AT PROVIDING STUDENTS WITH AD HOC TOOLS TO IMPROVE ORGANIZATIONAL INTER-DEPENDENCIES IN THE TOURISM SYSTEM.
Prerequisites
NONE
Contents
•ORGANIZATION THEORY: SOME INTRODUCTORY INSIGHTS (10 H);
•THE STRUCTURING AND DESIGN OF ORGANIZATIONS: APPROACHES AND MODELS (20 H)
•INTER-ORGANIZATIONAL RELATIONSHIP: GENERAL ISSUES (5 H);
•THE DESIGN OF INTER-ORGANIZATIONAL RELATIONSHIPS IN THE TOURISM ENVIRONMENT (10 H)
•THE ANALYSIS OF ORGANIZATIONAL SYSTEMS IN THE TOURISM ENVIRONMENT (10 H)
•MANAGEMENT OF CONFLICTS BETWEEN TOURISM ORGANIZATIONS (5 H)
Teaching Methods
A MIXED APPROACH WILL BE USED TO DESIGN AND IMPLEMENT TEACHING ACTIVITIES. BEYOND THEORETICAL SESSIONS, WHICH WILL BE BASED ON THE SEMINAR APPROACH, INTERACTIVE LEARNING AND EXPERIENTIAL LEARNING ACTIVITIES WILL BE REALIZED. FROM THIS POINT OF VIEW, STUDENTS WILL BE CONSTANTLY CALLED TO BE INVOLVED IN WORKING GROUPS, TO WHICH SPECIFIC STUDY AND ANALYSIS TASKS WILL BE ATTACHED. THESE ACTIVITIES WILL BE DULY CONTEMPLATED IN EVALUATING OVERALL STUDENTS’ PERFORMANCES. GOING MORE INTO DETAILS, THE TEACHING WILL INCLUDE 45 HOURS OF FRONTAL LESSONS, WHICH WILL BE ENRICHED BY CASE STUDY ANALYSIS AND BUSINESS EXPERIENCES. THE REMAINING 15 HOURS WILL CONCERN HIGHLY ENGAGEMENT ACTIVITIES, INCLUDING IN-BASKET SESSIONS, ROLE-PLAYING AND PROBLEM SOLVING LEARNING.
Verification of learning
THE ACHIEVEMENT OF THE TEACHING TARGET WILL BE ASSESSED IN LIGHT OF THE STUDENTS’ ABILITY TO SUCCEED IN TAKING AN EXAM WHICH IS EVALUATING ON A 30-POINTS BASIS. THE EXAM IS COMPOSED OF TWO SESSIONS. THE FIRST ONE CONCERNS A PROJECT WORK WHICH COULD BE FRAMED EITHER INDIVIDUALLY OR IN WORK GROUPS CONSTITUTED OF A NUMBER OF MEMBERS INCLUDED BETWEEN 3 AND 6 PEOPLE. THE TOPICS OF THE VARIOUS PROJECT WORK WILL BE JOINTLY DEVELOPED BY THE STUDENTS, IN PARTNERSHIP WITH THE TEACHING STAFF. THE PROJECTS WILL BE DISCUSSED AT THE END OF THE TEACHING ACTIVITIES, IN MAX 20 MINUTES FOR EACH GROUP/PROJECT. DURING THE DISCUSSION, THE STUDENTS WILL SHOW THE STEPS AND THE TOLLS THEY USED IN PLANNING AND DELIVERING THEIR PROJECT ACTIVITIES. ALSO, THEY WILL FOCUS ON THE METHODS USED, THE FINDINGS ACHIEVED AND THE IMPLICATIONS OF THEIR PROJECT. THE DISCUSSION WILL BE SUPPORTED BY POWER POINT SLIDES OR SIMILAR MULTIMEDIA TOOLS. THE TEACHING STAFF WILL ASK ADDITIONAL QUESTIONS TO DEEPEN SOME RELEVANT CONCEPTUAL AND PRACTICAL ISSUES DEALT WITH BY THE STUDENTS. THIS FIRST STEP OF THE EXAM WILL BE EVALUATED ON A SCALE FROM 0 (LOWEST PERFORMANCE) TO 10 (HIGHEST PERFORMANCE). THE SECOND STEP OF THE EXAM CONCERNS AN ORAL TEST, WHICH WILL TAKE 15 MINUTES: IT IS AIMED AT ASSESSING THE LEVELS OF KNOWLEDGE AND UNDERSTANDING OF THE TOPICS DEALT WITH DURING THE EXAM. STUDENTS WILL HAVE TO REPLY TO FOUR QUESTIONS, TWO OF WHICH WILL BE GENERALIST AND TWO SPECIFIC. THE ABILITY TO ANSWER EACH QUESTION WILL BE EVALUATED ON A SCALE FROM 0 TO 5, IN LIGHTS OF THE STUDENTS’ ABILITY TO DEAL WITH THE TOPIC INCLUDED IN THE QUESTION. ON THE WHOLE, THE EXAM ALLOWS TO TEST, BEYOND STUDENTS’ KNOWLEDGE, UNDERSTANDING AND SKILLS, THEIR ABILITY TO MAKE AUTONOMOUS JUDGEMENT AND TO DISCRIMINATE AMONG ALTERNATIVE SOLUTIONS.
Texts
COSTA C., ET AL. (2014). EUROPEAN TOURISM PLANNING AND ORGANISATION SYSTEMS: THE EU MEMBER STATES. BRISTOL: CHANNEL NEW PUBLICATIONS
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