ADVERTISING LEGISLATION

Virgilio D'ANTONIO ADVERTISING LEGISLATION

0322700005
DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE
COMMUNICATION MANAGEMENT AND PUBLIC COMMUNICATION
2014/2015



OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2011
PRIMO SEMESTRE
CFUHOURSACTIVITY
960LESSONS
Objectives
THE COURSE WILL GIVE A COMPLETE VIEW ON THE ADVERTISING AND COMPETITION LAW, ESPECIALLY ABOUT NATIONAL LAW AND RULES OF PRINCIPAL FOREIGN COUNTRIES. SPECIFIC ATTENTION WILL BE DEDICATED TO ITALIAN AND FOREIGN CASE LAW.
Prerequisites
NO PREREQUISITE REQUIRED
Contents
THE COURSE WILL COVER, ALSO IN COMPARATIVE PERSPECTIVE, THREE PRINCIPAL SUBJECTS:
1. COMPETITION LAW;
2. TRADEMARKS LAW;
3. ADVERTISING LAW.
Teaching Methods
LECTURES AND PRACTICAL APPLICATION
Verification of learning
ORAL EXAMINATION
Texts
L.C. UBERTAZZI, CONCORRENZA SLEALE E PUBBLICITÀ, CEDAM, ULT. ED.
AND
A. VANZETTI – V. DI CATALDO, MANUALE DI DIRITTO INDUSTRIALE, GIUFFRÉ, ULT. ED. (PARTE I E PARTE II)
AND
V. D’ANTONIO, PRINCIPI DI DIRITTO DELLA COMUNICAZIONE COMMERCIALE, LIGUORI, 2012.
More Information
COURSE LANGUAGE: ITALIAN AND ENGLISH
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