TRADEMARK AND ADVERTISING COMPARATIVE LAW

Virgilio D'ANTONIO TRADEMARK AND ADVERTISING COMPARATIVE LAW

0323100012
DIPARTIMENTO DI SCIENZE POLITICHE, SOCIALI E DELLA COMUNICAZIONE
EQF7
CORPORATE COMMUNICATION E MEDIA - CORPORATE COMMUNICATION AND MEDIA
2017/2018

OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2017
PRIMO SEMESTRE
CFUHOURSACTIVITY
960LESSONS
Objectives
THE COURSE WILL GIVE A COMPLETE VIEW ON THE ADVERTISING AND COMPETITION LAW, ESPECIALLY ABOUT NATIONAL LAW AND RULES OF PRINCIPAL FOREIGN COUNTRIES. SPECIFIC ATTENTION WILL BE DEDICATED TO ITALIAN AND FOREIGN CASE LAW.
Prerequisites
NO PREREQUISITE REQUIRED
Contents
THE COURSE WILL COVER, ALSO IN COMPARATIVE PERSPECTIVE, THREE PRINCIPAL SUBJECTS:
1. COMPETITION LAW;
2. TRADEMARKS LAW;
3. ADVERTISING LAW.
Teaching Methods
LECTURES AND PRACTICAL APPLICATION
Verification of learning
ORAL EXAMINATION
Texts
A. VANZETTI – V. DI CATALDO, MANUALE DI DIRITTO INDUSTRIALE, GIUFFRÉ, ULT. ED. (PARTE I E PARTE II)
AND
V. D’ANTONIO, PRINCIPI DI DIRITTO DELLA COMUNICAZIONE COMMERCIALE, LIGUORI, 2012
AND
L.C. UBERTAZZI, CONCORRENZA SLEALE E PUBBLICITÀ, CEDAM, ULT. ED.
More Information
COURSE LANGUAGE: ITALIAN AND ENGLISH
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