ENTREPRENEURSHIP

ROSANGELA FEOLA ENTREPRENEURSHIP

0212700126
DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2020/2021

OBBLIGATORIO
YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2014
SECONDO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS
Objectives
THE OBJECTIVE OF THE COURSE IS TO PROVIDE STUDENTS WITH THE KNOWLEDGE AND SKILLS NECESSARY FOR THE EVALUATION AND DESIGN OF NEW BUSINESS INITIATIVES AND FOR THE RESOLUTION OF THE PROBLEMS INHERENT TO THE START UP AND DEVELOPMENT OF A NEW INNOVATIVE ENTERPRISE.
AT THE END OF THE TRAINING ACTIVITIES THE STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE EVALUATION AND MANAGEMENT OF NEW BUSINESS PROJECTS PROMOTED BY BOTH NEW AND OLD ORGANIZATIONS.


KNOWLEDGE AND UNDERSTANDING CAPACITIES.
STUDENTS WILL ACQUIRE KNOWLEDGE AND SKILLS IN EVALUATING AND DESIGNING NEW BUSINESS INITIATIVES AND SOLVING THE PROBLEMS INHERENT IN STARTING UP AND DEVELOPING A NEW INNOVATIVE BUSINESS.

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING.
STUDENTS WILL BE ABLE TO APPLY THE KNOWLEDGE ACQUIRED IN THE PREPARATION OF STRATEGIC PLANS AND PROJECTS AIMED AT THE CREATION OF NEW BUSINESSES AND / OR NEW BUSINESS OPPORTUNITIES.
Prerequisites
THERE ARE NO PREREQUISITES, HOWEVER THE POSSESSION OF BASIC KNOWLEDGE OF BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS AND MANAGEMENT ARE STRONGLY RECOMMENDED.
Contents
1) THE ENTREPRENEURIAL PROCESS. THE SUBJECTIVE ELEMENT (4 HOURS)
2) THE DEVELOPMENT PHASES OF THE NEW COMPANY (6 HOURS)
3) THE CHOICE OF THE BUSINESS MODEL AND THE STRUCTURING OF THE BUSINESS PROJECT (8 HOURS)
4) THE INNOVATION PYRAMID (6 HOURS)
5) ENGAGE THE CUSTOMER (4 HOURS)
6) CREATIVE IDEATION AND TECHNOLOGICAL DEVELOPMENT (4 HOURS)
7) UNCERTAINTY AND KNOWLEDGE INTEGRATION (6 HOURS)
8) FROM CONCEPT TO PRE DESIGN (4 HOURS)
9) ORGANIZATION OF INNOVATION PROCESSES (4 HOURS)
10) PRODUCT INNOVATION AND BUSINESS MODELS (4 HOURS)
11) FINANCIAL REQUIREMENTS AND FINANCING SOURCES (4 HOURS)
12) COMPANY FORMS AND ADMINISTRATION (2 HOURS)
13) TESTIMONIALS (4 HOURS)
Teaching Methods
THE COURSE WILL HAVE A DURATION OF 60 HOURS (10 CREDITS, MAINLY DEVOTED TO LECTURES (56 HOURS). COMPLETING THE COURSE, 4 HOURS OF SEMINARS WITH ENTREPRENEURS AND EXPERTS IN BUSINESS CREATION PROCESSES.
Verification of learning
THE ASSESSMENT OF THE LEARNING WILL BE CARRIED OUT THROUGH A FINAL TEST WHICH WILL CONSIST OF AN ORAL INTERVIEW THAT AIMS TO VERIFY THE ACQUIRED KNOWLEDGE AND THE STUDENT'S ABILITY TO EXPRESS IT IN A CLEAR AND ADEQUATE WAY. THE AVERAGE DURATION OF THIS ORAL EXAM WILL BE ABOUT 20 MINUTES.
Texts
BIAZZO STEFANO, FILIPPINI ROBERTO, MANAGEMENT DELL’INNOVAZIONE, ISEDI, TORINO, 2018

ALEXANDER OSTERWARLDER, YVES PIGNEUR, CREARE MODELLI DI BUSINESS, EDIZIONI FAG, MILANO 2012 (LIMITATAMENTE AI CAP 1 E 2).



TEACHING NOTES TO BE DISTRIBUTED BY PROFESSORS

FOR ERASMUS STUDENTS PLEASE CONTACT TEACHERS FOR ALTERNATIVE TEXTBOOKS
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TEACHING NOTES TO BE DISTRIBUTED BY PROFESSORS

FOR ERASMUS STUDENTS PLEASE CONTACT TEACHERS FOR ALTERNATIVE TEXTBOOKS
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