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MARKETING E SVILUPPO PRODOTTO

Francesca MICHELINO MARKETING E SVILUPPO PRODOTTO

0622600021
DIPARTIMENTO DI INGEGNERIA INDUSTRIALE
MANAGEMENT ENGINEERING
2014/2015

OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2014
PRIMO SEMESTRE
CFUHOURSACTIVITY
1MARKETING E SVILUPPO PRODOTTO - MARKETING
660LESSONS
2MARKETING E SVILUPPO PRODOTTO - SVILUPPO PRODOTTO
660LESSONS
NICOLA CAPPETTI2 T Curriculum
FRANCESCA MICHELINO1 Curriculum
Objectives
THE COURSE COMES FROM THE INTERSECTION OF TWO DISTINCT DISCIPLINARY AREAS - MARKETING AND NWE PRODUCT DEVELOPMENT - WITH THE AIM OF PROVIDING KNOWLEDGE ON PRODUCT INNOVATION, BY INTEGRATING MARKET ISSUES WITH TECHNOLOGICAL ONES.
Prerequisites
THE COURSE HAS NO FORMAL PREREQUISITES. YET, BASIC KNOWLEDGE CONCERNING INDUSTRIAL ENGINEERING IS SUGGESTED, IN PARTICULAR AS TO MECHANICAL DESIGN, BUSINESS MANAGEMENT, MECHANICAL TECHNOLOGIES AND INDUSTRIAL PLANTS.
Contents
ANALYTICAL MARKETING: MARKET RESEARCH AND STATISTICS FOR MARKET RESEARCH.
STRATEGIC MARKETING: CONCEPT DEFINITION AND VALUE PROPOSITION.
OPERATIONAL MARKETING: PRODUCT, PRICE, PROMOTION AND PLACE.
DEVELOPMENT PROCESSES AND ORGANIZATIONS
OPPORTUNITY IDENTIFICATION
PRODUCT PLANNING
IDENTIFYING CUSTOMER NEEDS
PRODUCT SPECIFICATIONS
CONCEPT GENERATION
CONCEPT SELECTION
PRODUCT ARCHITECTURE
INDUSTRIAL DESIGN
Teaching Methods
THE COURSE INCLUDES LECTURES, TUTORIALS AND BUSINESS SEMINARS. A LARGE PART OF THE COURSE WILL BE DEVOTED TO TEAM WORK FOR THE REALIZATION OF A NEW PRODUCT DEVELOPMENT PROJECT.
Verification of learning
PRESENTATION OF THE PROJECT WORK AND ORAL EXAMINATION.
Texts
PETER AND DONNELLY, MARKETING MANAGEMENT, MCGRAW-HILL,
ULRICH AND EPPINGER, PRODUCT DESIGN AND DEVELOPMENT, MCGRAW-HILL
  BETA VERSION Data source ESSE3 [Ultima Sincronizzazione: 2016-09-30]