Francesca MICHELINO | MARKET-ORIENTED DESIGN
Francesca MICHELINO MARKET-ORIENTED DESIGN
cod. 0622600021
MARKET-ORIENTED DESIGN
| 0622600021 | |
| DIPARTIMENTO DI INGEGNERIA INDUSTRIALE | |
| EQF7 | |
| MANAGEMENT ENGINEERING | |
| 2020/2021 |
| OBBLIGATORIO | |
| YEAR OF COURSE 1 | |
| YEAR OF DIDACTIC SYSTEM 2018 | |
| PRIMO SEMESTRE |
| SSD | CFU | HOURS | ACTIVITY | ||
|---|---|---|---|---|---|
| MARKETING E SVILUPPO PRODOTTO MODULO DI (MARKETING E SVILUPPO PRODOTTO) | |||||
| ING-IND/35 | 6 | 60 | LESSONS | ||
| MARKETING E SVILUPPO PRODOTTO MODULO DI (MARKETING E SVILUPPO PRODOTTO) | |||||
| ING-IND/15 | 6 | 60 | LESSONS | ||
| Objectives | |
|---|---|
| KNOWLEDGE AND UNDERSTANDING PROVIDING METHODOLOGICAL KNOWLEDGE AS TO PLANNING NEW PRODUCT DEVELOPMENT AFTER A MARKET-DRIVEN PERSPECTIVE, BY ALSO STIMULATING CREATIVITY AND ENTREPRENEURSHIP CULTURE IN THE STUDENTS. THE COURSE IS MULTIDISCIPLINARY, IN ORDER TO STIMULATE STUDENTS TO APPROACH TO THE SAME PROBLEM AFTER DIFFERENT PERSPECTIVES. APPLYING KNOWLEDGE AND UNDERSTANDING THE STUDENT WILL BE ABLE TO PLAN, DESIGN, IMPLEMENT AND MANAGE THE DEVELOPMENT OD NEW PRODUCTS AND PROCESSES. THE CONTEXTUAL DESIGN AFTER A MARKET AND A TECHNICAL PERSPECTIVE WILL MAKE THE STUDENT APPROACH REAL BUSINESS CONTEXTS. MAKING JUDGMENTS STUDENTS IN GROUPS HAVE TO DESIGN A NEW PRODUCT BY THEIR OWN, THUS DEVELOPING THEIR CAPABILITY OF MAKING AUTONOMOUS DECISIONS COMMUNICATION SKILLS TECHNICAL LANGUAGE ON THE CONTENTS OF THE COURSE WILL BE DEVELOPED. FURTHERMORE, TIME MANAGEMENT WILL BE DEVELOPED SINCE STUDENTS ARE ASKED TO PRESENT THEIR PROJECTS IN 3 MINUTES TO AN EXTERNAL EXPERTS JURY OF ENTREPRENEURS AND MANAGERS. LEARNING SKILLS THE STUDENT WILL ACQUIRE KNOWLEDGE FOR APPROACHING TO THE WORK IN COMPETITIVE CONTEXTS WHERE NEW PRODUCT DEVELOPMENT IS AN ISSUE. TEAM WORKING IS ALSO DEVELOPED. |
| Prerequisites | |
|---|---|
| NO PREREQUISITES ARE REQUIRED |
| Contents | |
|---|---|
| MARKETING (42 HOURS) - MARKETING CONCEPT AND MARKETING MANAGEMENT PROCESS - CONSUMERS’ DECISIONS - SEGMENTATION - MARKET RESEARCH AND STATISTICAL ANALYSIS - MISSION AND VISION - PRODUCT/MARKET STRATEGIES - SWOT ANALYSIS - PRODUCT - PRICE - PLACE - PROMOTION - NON CONVENTIONAL MARKETING PRODUCT DEVELOPMENT (42 HOURS) - NEW PRODUCT DEVELOPMENT PROCESS - TECHNOLOGY-PUSH PORDUCTS - PLATFORM BASED PRODUCTS - PROCESS-INTENSIVE PRODUCTS - CUSTOMIZED PRODUCTS - ORGANIZATION FOR NEW PRODUCT DEVELOPMENT - PLANNING NEW PRODUCT DEVELOPMENT - PRE-DESIGN PLANNING - CUSTOMER NEEDS IDENTIFICATION - FUNCTIONAL REQUIREMENTS - CONCEPT GENERATION - CONCEPT SELECTION LAB (36 HOURS) STUDENTS, IN GROUPS OF 5, WILL APPLY THE THEORETICAL KNOWLEDGE TO DEVELOP A NEW PRODUCT WHICH WILL SATISFY AN UNSATISFIED NEED OF THE MARKET. |
| Teaching Methods | |
|---|---|
| 120 HOURS IN TOTAL OF WHICH 42 ARE DEVOTED TO LESSONS OF NEW PRODUCT DEVELOPMENT, 42 ARE DEVOTED TO LESSONS IN MARKETING AND 36 ARE DEVOTED TO THE PROJECT WORK. |
| Verification of learning | |
|---|---|
| A WRITTEN EXAM WILL INCLUDE TWO SHORT THEORETICAL QUESTIONS, ONE FOR NEW PRODUCT DEVELOPMENT AND ONE FOR MARKETING. FURTHERMORE, THE DEVELOPED PROJECT HAS TO BE PRESENTED BY THE GROUP TO BOTH THE TWO TEACHERS (20 MINUTES) AND AN EXPERTS JURY OF ENTREPRENEURS AND MANAGERS (3 MINUTES). |
| Texts | |
|---|---|
| ULRICH E EPPINGER, PROGETTAZIONE E SVILUPPO PRODOTTO, MCGRAWHILL PETER, DONNELLY E PRATESI, MARKETING, MCGRAWHILL READING MATERIAL ON ELEARNING.DIMEC.UNISA.IT |
| More Information | |
|---|---|
| ITALIAN LANGUAGE TAUGHT SUBJECT |
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