Business Management

Antonio BOTTI Business Management

0212100001
DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
BUSINESS ADMINISTRATION
2015/2016

OBBLIGATORIO
YEAR OF COURSE 2
YEAR OF DIDACTIC SYSTEM 2014
PRIMO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS


Objectives
KNOWLEDGE AND UNDERSTANDING:
THE COURSE PROVIDES STUDENTS BOTH WITH THEORETICAL UNDERSTANDING OF THE MAIN MANAGERIAL PRACTICES, THAT FORM THE BASIS OF THE FUNCTIONING OF A COMPANY, AND WITH A WIDE UNDERSTANDING OF FIRM/MARKET RELATIONSHIP

APPLYING KNOWLEDGE AND UNDERSTANDING:
KNOWLEDGE AND UNDERSTANDING OF THE MAIN COURSE’S THEORETICAL CONCEPTS ALLOW STUDENTS OPERATING AS ENTERPRISE COORDINATOR AND CONSULTANT. FURTHERMORE, STUDENTS WILL BE ABLE TO SUPPORT THE ENTERPRISE REACHING PREFIXED GOALS OF EFFECTIVENESS AND EFFICIENCY.

MAKING JUDGEMENTS:
ACQUIRE AND DEVELOP CRITICAL ANALYSIS SKILLS IN ORDER TO MAKE JUDGEMENTS IN RELATION TO PARTICULAR COMPANY MANAGEMENT PROBLEMS.

COMMUNICATION SKILLS:
THE AIM OF THE COURSE IS TO STRENGTHEN COMMUNICATION SKILLS OF THE STUDENTS TO LEAD AND DEVELOP APPROPRIATE ACTION PROGRAMMES ABLE TO AFFORD ENTERPRISE COMPLEXITY.

LEARNING SKILLS:
DEVELOPING THE ABILITY OF THE STUDENT TO OPERATE AND UNDERSTAND REAL SITUATIONS OF THE ENTERPRISE.
Prerequisites
BUSINESS ECONOMY (SUGGESTED)
Contents
ENTREPRENEURIAL AIMS. BUSINESS ENVIRONMENT. BUSINESS DEFINITION. MARKETING MANAGEMENT. FINANCIAL MANAGEMENT. PRODUCTION MANAGEMENT. ORGANIZATION AND HUMAN RESOURCE MANAGEMENT. FINANCIAL TECHNIQUES OF INVESTMENTS CHOICE. PERFORMANCE EVALUATION.
Teaching Methods
FRONTAL LESSONS, SEMINARS.
Verification of learning
TEST. DISCUSSION AND COLLOQUY.
Texts
SCIARELLI S., LA GESTIONE DELL'IMPRESA TRA TEORIA E PRATICA AZIENDALE, CEDAM, 2014
OR
D. BAGLIERI, G.B. DAGNINO. R. FARACI, ECONOMIA E GESTIONE DELLE IMPRESE. CAPACITÀ, PROCESSI, COMPETITIVITÀ, ISEDI, TORINO 2013
OR
WILSON, R.M.S.,GILLIGAN, C., STRATEGIC MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL, ELSEVIER, 2005
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