Business Management

Antonio BOTTI Business Management

0212700004
DIPARTIMENTO DI SCIENZE AZIENDALI - MANAGEMENT & INNOVATION SYSTEMS
EQF6
BUSINESS MANAGEMENT
2018/2019



OBBLIGATORIO
YEAR OF COURSE 1
YEAR OF DIDACTIC SYSTEM 2014
SECONDO SEMESTRE
CFUHOURSACTIVITY
1060LESSONS


Objectives
KNOWLEDGE AND UNDERSTANDING
THE COURSE INTRODUCES STUDENTS TO THE BUSINESS MANAGEMENT, ANALYZING THE MAIN MANAGEMENT AREAS.
THE PROGRAM IS FOCUSED ON THEORIES ABOUT FIRM PURPOSES.
STUDENTS WILL ACQUIRE SKILLS AND KNOWLEDGE RELATED TO THE ABILITY TO APPLY BASIC MANAGEMENT TECHNIQUES AND TOOLS FOR SETTING AND RESOLVING BASIC MANAGEMENT ISSUES WITH PARTICULAR ATTENTION TO PLANNING, PROGRAMMING, MARKETING MANAGEMENT, ORGANIZING, AND FINANCIAL MANAGEMENT.

APPLYING KNOWLEDGE AND UNDERSTANDING
ACQUIRED KNOWLEDGE WILL ENABLE STUDENT TO OPERATE IN BUSINESS INSIDE.
THE MAIN KNOWLEDGE ACQUISITES WILL BE:
- MARKET MODELS
- FINALITY OF ENTREPRENEURSHIP
- COMPETITIVE CONTEXT ANALYSIS
- DEFINITION OF COMPETITIVE STRATEGY
- ECONOMIC AND FINANCIAL BALANCES ANALYSIS
- MARKETING MANAGEMENT)
- ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
- INVESTMENT ASSESSMENT

MAKING JUDGEMENTS
THE MAIN ABILITIES ACQUIRED WILL BE:
- CARRY OUT MANAGERIAL ACTIVITIES WITHIN THE COMPANY
- CARRY OUT CONSULTANCY ACTIVITIES
- IMPLEMENT A SWOT ANALYSIS
- EVALUATE ECONOMIC-FINANCIAL BALANCE
- DEFINE A COMPETITIVE STRATEGY
- DEFINE A BUDGET
- BUSINESS PLANNING

COMMUNICATION SKILLS
THE AIM OF THE COURSE IS TO STRENGTHEN COMMUNICATION SKILLS OF THE STUDENTS TO LEAD AND DEVELOP APPROPRIATE ACTION PROGRAMMES ABLE TO AFFORD ENTERPRISE COMPLEXITY.

LEARNING SKILLS
DEVELOPING THE ABILITY OF THE STUDENT TO IDENTIFY THE CORRECT SOURCES OF STUDY.
Prerequisites
THE STUDENT MUST HAVE ACQUIRED THE BASIC KNOWLEDGE IN THE FIELD OF THE BUSINESS ADMINISTRATION.
Contents
THE TEACHING RESULTS IN THE ANALYSIS OF THE FOLLOWING MACRO-ARGUMENTS:
- THE COMPANY AND COMPETITIVE CONTEXT (14 HOURS)
- STRATEGIES, PLANNING AND PROGRAMMING (16 HOURS)
- FUNCTIONAL AREAS (20 HOURS)
- COMPANY APPLICATIONS AND OPERATING INSTRUMENTS (10 HOURS)
Teaching Methods
FRONTAL LESSONS, SEMINARS
Verification of learning
VERIFICATION OF LEARNING WILL BE MADE WITH FINAL EXAMINATION. FINAL EVALUATION WILL BE ON A SCALE OF THIRTY. FINAL EXAMINATION WILL BE ARTICULATED IN A WRITTEN TEST AND AN EVENTUAL COLLOQUY LASTING NO MORE THAN TWENTY MINUTES.




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Texts
SCIARELLI S., LA GESTIONE DELL'IMPRESA, CEDAM, ULTIMA EDIZIONE
OR
S. BARILE, G. SANCETTA, M. SAVIANO, MANAGEMENT, GIAPPICHELLI, 2015;


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