Mario TESTA | BUSINESS ECONOMICS AND MANAGEMENT

cod. 0212800003

BUSINESS ECONOMICS AND MANAGEMENT

	0212800003
	DEPARTMENT OF ECONOMICS AND STATISTICS
	EQF6
	STATISTICS FOR BIG DATA
	2024/2025

PERCORSO A.SHARED STUDY PATHWAY

	OBBLIGATORIO
	YEAR OF COURSE 1
	YEAR OF DIDACTIC SYSTEM 2018
	AUTUMN SEMESTER

TEACHING UNITS

	SSD	CFU	HOURS	ACTIVITY	TYPE OF ACTIVITY
1	ECONOMIA E MANAGEMENT AZIENDALE
	SECS-P/07	5	30	LESSONS	COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS
2	ECONOMIA E MANAGEMENT AZIENDALE
	SECS-P/08	5	30	LESSONS	COMPULSORY SUBJECTS, CHARACTERISTIC OF THE CLASS

PROFESSORS

	LUCA SENSINI1 Curriculum
	MARIO TESTA2 Curriculum

EXAMS

	Exam	Date	Session
	SENSINI	10/12/2024 - 09:30	SESSIONE ORDINARIA
	SENSINI	10/12/2024 - 09:30	SESSIONE DI RECUPERO

	Objectives
	THE COURSE AIMS TO CARRY OUT A STUDY ON THE MAIN CHARACTERISTICS OF THE ENTREPRENEURSHIP, IN-DEPTH WITH A CORPORATE GOVERNANCE PROCESS VIEW, WITH A SPECIFIC FOCUS ON THE MANAGEMENT OF THE MAIN COMPANY FUNCTIONS AND ON THE ANALYSIS OF THE REFERENCE MARKET. THE FIRST MODULE: 5 CFU - SECS-P/07 KNOWLEDGE AND UNDERSTANDING THE COURSE AIMS TO PROVIDE STUDENTS WITH THE MAIN BASIC NOTIONS ABOUT CORPORATE ACTIVITY PLANNING. THE GOAL IS TO PROVIDE THE KNOWLEDGE NECESSARY FOR ON-GOING AND EX-POST CONTROL OF THE CORRECT IMPLEMENTATION OF COMPANY PLANS AND PROGRAMS IN CONSISTENCY WITH THE STRATEGIES ADOPTED BY THE COMPANY. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING THROUGH THE ANALYSIS OF CASES, THE COURSE AIMS TO TRANSFER TO THE STUDENT KNOWLEDGE CAPABLE OF DEVELOPING ADEQUATE SKILLS IN THE USE OF PLANNING, BUDGETING AND MANAGEMENT CONTROL TECHNIQUES AND TOOLS THE SECOND MODULE: 5 CFU – SECS-P/08 KNOWLEDGE AND UNDERSTANDING THE OBJECTIVE OF THE COURSE IS TO TRANSFER KNOWLEDGE RELATING TO GOVERNANCE AND BUSINESS MANAGEMENT. THE MAIN MODELS OF MANAGEMENT PROCESSES WILL BE ILLUSTRATED, SUCH AS TO ALLOW LEARNERS TO ACQUIRE THE BASIC CONCEPTS OF MANAGEMENT IN THE LIGHT OF THE CURRENT COMPLEXITY OF THE REFERENCE CONTEXT. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING LEARNERS, ON THE BASIS OF THE KNOWLEDGE ACQUIRED AND THROUGH THE ANALYSIS OF CASES, WILL BE ABLE TO: ADDRESS MANAGEMENT ISSUES REFERRING TO ALL TYPES OF COMPANIES; MASTERING PROBLEM SOLVING AND DECISION-MAKING SITUATIONS; FORMULATE INDEPENDENT AND AWARE JUDGMENTS ON MANAGEMENT ISSUES AND RELATED POSSIBLE APPLICATIONS WITHIN THE ORGANIZATIONS; CRITICALLY ANALYZE MANAGEMENT ASPECTS WITH RELATED ANALYSIS OF THE CONTEXT, AND ECONOMIC-ACCOUNTING ASPECTS RELATING TO PROGRAMMING AND BUDGETING.

THE COURSE AIMS TO CARRY OUT A STUDY ON THE MAIN CHARACTERISTICS OF THE ENTREPRENEURSHIP, IN-DEPTH WITH A CORPORATE GOVERNANCE PROCESS VIEW, WITH A SPECIFIC FOCUS ON THE MANAGEMENT OF THE MAIN COMPANY FUNCTIONS AND ON THE ANALYSIS OF THE REFERENCE MARKET.
THE FIRST MODULE: 5 CFU - SECS-P/07

KNOWLEDGE AND UNDERSTANDING
THE COURSE AIMS TO PROVIDE STUDENTS WITH THE MAIN BASIC NOTIONS ABOUT CORPORATE ACTIVITY PLANNING. THE GOAL IS TO PROVIDE THE KNOWLEDGE NECESSARY FOR ON-GOING AND EX-POST CONTROL OF THE CORRECT IMPLEMENTATION OF COMPANY PLANS AND PROGRAMS IN CONSISTENCY WITH THE STRATEGIES ADOPTED BY THE COMPANY.

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING
THROUGH THE ANALYSIS OF CASES, THE COURSE AIMS TO TRANSFER TO THE STUDENT KNOWLEDGE CAPABLE OF DEVELOPING ADEQUATE SKILLS IN THE USE OF PLANNING, BUDGETING AND MANAGEMENT CONTROL TECHNIQUES AND TOOLS

THE SECOND MODULE: 5 CFU – SECS-P/08

KNOWLEDGE AND UNDERSTANDING
THE OBJECTIVE OF THE COURSE IS TO TRANSFER KNOWLEDGE RELATING TO GOVERNANCE AND BUSINESS MANAGEMENT. THE MAIN MODELS OF MANAGEMENT PROCESSES WILL BE ILLUSTRATED, SUCH AS TO ALLOW LEARNERS TO ACQUIRE THE BASIC CONCEPTS OF MANAGEMENT IN THE LIGHT OF THE CURRENT COMPLEXITY OF THE REFERENCE CONTEXT.

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING
LEARNERS, ON THE BASIS OF THE KNOWLEDGE ACQUIRED AND THROUGH THE ANALYSIS OF CASES, WILL BE ABLE TO: ADDRESS MANAGEMENT ISSUES REFERRING TO ALL TYPES OF COMPANIES; MASTERING PROBLEM SOLVING AND DECISION-MAKING SITUATIONS; FORMULATE INDEPENDENT AND AWARE JUDGMENTS ON MANAGEMENT ISSUES AND RELATED POSSIBLE APPLICATIONS WITHIN THE ORGANIZATIONS; CRITICALLY ANALYZE MANAGEMENT ASPECTS WITH RELATED ANALYSIS OF THE CONTEXT, AND ECONOMIC-ACCOUNTING ASPECTS RELATING TO PROGRAMMING AND BUDGETING.

	Prerequisites
	NONE

	Contents
	THE COURSE IS DIVIDED INTO TWO MODULES MODULE I PART I - THE FIRM (5 HOURS OF TEACHING): THE OPERATING AND PRODUCTION PROCESSES. PART II - THE OPERATIONS IN THE DIFFERENT CATEGORIES OF ORGANIZATIONS (ENTITIES) (15 HOURS TEACHING): MAIN BUSINESS OPERATIONS. ECONOMIC AND FINANCIAL ANALYSIS. PART III - ECONOMIC EQUILIBRIUM CONDITIONS (10 HOURS TEACHING): PROFITABILITY OF THE ENTITY. COST/BENEFIT ANALYSIS. BREAK-EVEN ANALYSIS. FINANCIAL PROBLEMS. MODULE II (PROF. TESTA) •DEFINITION OF BUSINESS (2 HH) •VIABLE SYSTEMS APPROACH (2 HH) •DECISION MAKING AND COMPLEXITY (3 HH) •BUSINESS ORGANIZATION (3 HH) •BASIC ORGANIZATIONAL STRUCTURES (2 HH) •DEPARTMENT OF PRODUCTION (3 HH) •DEPARTMENT OF MARKETING (3 HH) •RELATIONSHIP MARKETING (2 HH) •DEPARTMENT OF LOGISTICS AND PROCUREMENT (3 HH) •DEPARTMENT OF RESEARCH & DEVELOPMENT (2 HH) •NETWORK (2 HH) •CORPORATE SOCIAL RESPONSIBILITY (3 HH)

Contents

THE COURSE IS DIVIDED INTO TWO MODULES
MODULE I
PART I - THE FIRM (5 HOURS OF TEACHING):
THE OPERATING AND PRODUCTION PROCESSES.

PART II - THE OPERATIONS IN THE DIFFERENT CATEGORIES OF ORGANIZATIONS (ENTITIES) (15 HOURS TEACHING):
MAIN BUSINESS OPERATIONS. ECONOMIC AND FINANCIAL ANALYSIS.

PART III
- ECONOMIC EQUILIBRIUM CONDITIONS (10 HOURS TEACHING):
PROFITABILITY OF THE ENTITY.
COST/BENEFIT ANALYSIS. BREAK-EVEN ANALYSIS.
FINANCIAL PROBLEMS.

MODULE II (PROF. TESTA)
•DEFINITION OF BUSINESS (2 HH)
•VIABLE SYSTEMS APPROACH (2 HH)
•DECISION MAKING AND COMPLEXITY (3 HH)
•BUSINESS ORGANIZATION (3 HH)
•BASIC ORGANIZATIONAL STRUCTURES (2 HH)
•DEPARTMENT OF PRODUCTION (3 HH)
•DEPARTMENT OF MARKETING (3 HH)
•RELATIONSHIP MARKETING (2 HH)
•DEPARTMENT OF LOGISTICS AND PROCUREMENT (3 HH)
•DEPARTMENT OF RESEARCH & DEVELOPMENT (2 HH)
•NETWORK (2 HH)
•CORPORATE SOCIAL RESPONSIBILITY (3 HH)

	Teaching Methods
	THE COURSE IS DIVIDED IN 60H OF FRONTAL LESSONS, PARTECIPATIVE LESSONS AND AND EXERCISES. THE TESTIMONY OF REPRESENTATIVES FROM ENTREPRENEURIAL, NON-PROFIT AND PUBLIC SECTOR ENTITIES IS PROVIDED. STUDENTS ARE FREE TO FOLLOW THE COURSE, EVEN IF PARTICIPATING IN THE LESSONS IS HIGHLY RECOMMENDED.

	Verification of learning
	THE EXAMINATION CONSISTS OF A WRITTEN TEST LASTING 60 MINUTES AND AN ORAL TEST. FOR THE WRITTEN TEST OF THE BUSINESS ECONOMICS MODULE, THE STUDENT WILL BE SUBMITTED TO THE RESOLUTION OF 4 EXERCISES AIMED AT VERIFYING THE STUDENT'S ABILITY TO APPLY THE METHODOLOGIES AND ANALYSIS TOOLS LEARNT DURING THE COURSE. THE ORAL TEST, LASTING A MAXIMUM OF 15 MINUTES, INVOLVES THE DISCUSSION OF THE PAPER, AIMED AT VERIFYING THE STUDENT'S ABILITY TO INDEPENDENTLY DEVELOP THE NOTIONS LEARNT. THE ORAL TEST WILL VERIFY THEORETICAL KNOWLEDGE, WITH PARTICULAR REFERENCE TO THE TOOLS FOR IN ITINERE AND EX POST CONTROL OF THE CORRECT IMPLEMENTATION OF BUSINESS PLANS AND PROGRAMMES IN LINE WITH THE STRATEGIES ADOPTED BY THE COMPANY. FOR THE WRITTEN TEST OF THE BUSINESS MANAGEMENT MODULE, THE STUDENT WILL HAVE TO SOLVE AND ANSWER 6 OPEN- AND/OR CLOSED-ENDED EXERCISES/QUESTIONS, AIMED AT TESTING HIS/HER KNOWLEDGE OF THE SUBJECT AND ABILITY TO APPLY THE ANALYSIS TOOLS LEARNT DURING THE COURSE. THE ORAL TEST, LASTING APPROXIMATELY 15 MINUTES, INVOLVES THE DISCUSSION OF THE PAPER, AIMED AT VERIFYING THE STUDENT'S ABILITY TO DEVELOP THE NOTIONS LEARNT INDEPENDENTLY/GROUP-WISE. THE ORAL TEST WILL VERIFY THEORETICAL KNOWLEDGE, WITH PARTICULAR REFERENCE TO THE MAIN BUSINESS PROCESS MANAGEMENT MODELS. THE ORAL TEST WILL BE OPEN TO STUDENTS WHO ACHIEVE A MINIMUM SCORE (TOTAL OF THE TWO MODULES) OF 18 IN THE WRITTEN TEST. THE MARK FOR THE ORAL TEST DEPENDS ON THE DEGREE OF DEPTH OF THE PAPER AND THE STUDENT'S ABILITY TO EFFECTIVELY PRESENT THE CONTENTS AND CRITICALLY DISCUSS THE TOPICS ILLUSTRATED. THE MARK FOR THE ORAL EXAMINATION IS AIMED AT ASSESSING THE STUDENT'S THEORETICAL DEPTH. FOR THE BUSINESS ADMINISTRATION MODULE, THE MINIMUM MARK IN THE ORAL TEST IS THE KNOWLEDGE OF THE FOLLOWING TOPICS: THE COMPANY, MANAGEMENT OPERATIONS AND VALUES, THE DYNAMICS OF COMPANY AND GOVERNMENT VALUES, ECONOMIC EQUILIBRIUM, OPERATIONAL EFFICIENCY, AND CAPITAL-FINANCIAL EQUILIBRIUM. FOR THE BUSINESS MANAGEMENT MODULE, THE MINIMUM MARK IN THE ORAL EXAMINATION IS THE KNOWLEDGE OF THE FOLLOWING TOPICS: BREAK-EVEN ANALYSIS, DECISION-MAKING AND PORTFOLIO-PRODUCT MATRICES, BUSINESS FUNCTIONS AND CORPORATE SOCIAL RESPONSIBILITY. THE MAXIMUM MARK IS ACHIEVED WHEN THE STUDENT DEMONSTRATES AN ADEQUATE MASTERY OF THE SUBJECT AS WELL AS THE ABILITY TO LINK THE AFOREMENTIONED TOPICS. THE FINAL MARK WILL RESULT FROM THE ARITHMETIC MEAN OF THE WRITTEN AND ORAL EXAMINATION, TO WHICH A BONUS OF 3 POINTS MAY BE ADDED BY VIRTUE OF THE FOLLOWING FACTORS - QUALITY OF THE EXPOSITION, IN TERMS OF THE USE OF APPROPRIATE SCIENTIFIC LANGUAGE (1 POINT); - ABILITY TO CROSS-REFERENCE THE VARIOUS TOPICS OF THE COURSE AND, WHERE POSSIBLE, WITH OTHER DISCIPLINES (1 POINT); - DEMONSTRATED AUTONOMY OF JUDGEMENT (1 POINT).

Verification of learning

THE EXAMINATION CONSISTS OF A WRITTEN TEST LASTING 60 MINUTES AND AN ORAL TEST.
FOR THE WRITTEN TEST OF THE BUSINESS ECONOMICS MODULE, THE STUDENT WILL BE SUBMITTED TO THE RESOLUTION OF 4 EXERCISES AIMED AT VERIFYING THE STUDENT'S ABILITY TO APPLY THE METHODOLOGIES AND ANALYSIS TOOLS LEARNT DURING THE COURSE.
THE ORAL TEST, LASTING A MAXIMUM OF 15 MINUTES, INVOLVES THE DISCUSSION OF THE PAPER, AIMED AT VERIFYING THE STUDENT'S ABILITY TO INDEPENDENTLY DEVELOP THE NOTIONS LEARNT. THE ORAL TEST WILL VERIFY THEORETICAL KNOWLEDGE, WITH PARTICULAR REFERENCE TO THE TOOLS FOR IN ITINERE AND EX POST CONTROL OF THE CORRECT IMPLEMENTATION OF BUSINESS PLANS AND PROGRAMMES IN LINE WITH THE STRATEGIES ADOPTED BY THE COMPANY.
FOR THE WRITTEN TEST OF THE BUSINESS MANAGEMENT MODULE, THE STUDENT WILL HAVE TO SOLVE AND ANSWER 6 OPEN- AND/OR CLOSED-ENDED EXERCISES/QUESTIONS, AIMED AT TESTING HIS/HER KNOWLEDGE OF THE SUBJECT AND ABILITY TO APPLY THE ANALYSIS TOOLS LEARNT DURING THE COURSE. THE ORAL TEST, LASTING APPROXIMATELY 15 MINUTES, INVOLVES THE DISCUSSION OF THE PAPER, AIMED AT VERIFYING THE STUDENT'S ABILITY TO DEVELOP THE NOTIONS LEARNT INDEPENDENTLY/GROUP-WISE. THE ORAL TEST WILL VERIFY THEORETICAL KNOWLEDGE, WITH PARTICULAR REFERENCE TO THE MAIN BUSINESS PROCESS MANAGEMENT MODELS.

THE ORAL TEST WILL BE OPEN TO STUDENTS WHO ACHIEVE A MINIMUM SCORE (TOTAL OF THE TWO MODULES) OF 18 IN THE WRITTEN TEST. THE MARK FOR THE ORAL TEST DEPENDS ON THE DEGREE OF DEPTH OF THE PAPER AND THE STUDENT'S ABILITY TO EFFECTIVELY PRESENT THE CONTENTS AND CRITICALLY DISCUSS THE TOPICS ILLUSTRATED. THE MARK FOR THE ORAL EXAMINATION IS AIMED AT ASSESSING THE STUDENT'S THEORETICAL DEPTH.
FOR THE BUSINESS ADMINISTRATION MODULE, THE MINIMUM MARK IN THE ORAL TEST IS THE KNOWLEDGE OF THE FOLLOWING TOPICS: THE COMPANY, MANAGEMENT OPERATIONS AND VALUES, THE DYNAMICS OF COMPANY AND GOVERNMENT VALUES, ECONOMIC EQUILIBRIUM, OPERATIONAL EFFICIENCY, AND CAPITAL-FINANCIAL EQUILIBRIUM.

FOR THE BUSINESS MANAGEMENT MODULE, THE MINIMUM MARK IN THE ORAL EXAMINATION IS THE KNOWLEDGE OF THE FOLLOWING TOPICS: BREAK-EVEN ANALYSIS, DECISION-MAKING AND PORTFOLIO-PRODUCT MATRICES, BUSINESS FUNCTIONS AND CORPORATE SOCIAL RESPONSIBILITY.

THE MAXIMUM MARK IS ACHIEVED WHEN THE STUDENT DEMONSTRATES AN ADEQUATE MASTERY OF THE SUBJECT AS WELL AS THE ABILITY TO LINK THE AFOREMENTIONED TOPICS.
THE FINAL MARK WILL RESULT FROM THE ARITHMETIC MEAN OF THE WRITTEN AND ORAL EXAMINATION, TO WHICH A BONUS OF 3 POINTS MAY BE ADDED BY VIRTUE OF THE FOLLOWING FACTORS
- QUALITY OF THE EXPOSITION, IN TERMS OF THE USE OF APPROPRIATE SCIENTIFIC LANGUAGE (1 POINT);
- ABILITY TO CROSS-REFERENCE THE VARIOUS TOPICS OF THE COURSE AND, WHERE POSSIBLE, WITH OTHER DISCIPLINES (1 POINT);
- DEMONSTRATED AUTONOMY OF JUDGEMENT (1 POINT).

	Texts
	BOOKS: MODULE I 1) TOMMASETTI A., BISOGNO M., ECONOMIA AZIENDALE. FRANCO ANGELI, MILANO, LATEST EDITION (CAPP. 1, 2, 3, 4, 9 E 10). 2) TOMMASETTI A., CITRO F., APPLICAZIONI DI ECONOMIA AZIENDALE, FRANCO ANGELI, MILANO, 2022. ALTERNATIVELY: POTITO L. (A CURA DI), ECONOMIA AZIENDALE, GIAPPICHELLI, TORINO, ULTIMA EDIZIONE. SANNINO G., TARTAGLIA POLCINI P. (A CURA DI), ESERCITAZIONI E COMPLEMENTI DI ECONOMIA AZIENDALE, GIAPPICHELLI, TORINO, ULTIMA EDIZIONE. MODULO II (PROF. TESTA) SCIARELLI S. (2017), LA GESTIONE D’IMPRESA, CEDAM, PADOVA.

Texts

BOOKS:
MODULE I
1) TOMMASETTI A., BISOGNO M., ECONOMIA AZIENDALE. FRANCO ANGELI, MILANO, LATEST EDITION (CAPP. 1, 2, 3, 4, 9 E 10).
2) TOMMASETTI A., CITRO F., APPLICAZIONI DI ECONOMIA AZIENDALE, FRANCO ANGELI, MILANO, 2022.

ALTERNATIVELY:
POTITO L. (A CURA DI), ECONOMIA AZIENDALE, GIAPPICHELLI, TORINO, ULTIMA EDIZIONE.
SANNINO G., TARTAGLIA POLCINI P. (A CURA DI), ESERCITAZIONI E COMPLEMENTI DI ECONOMIA AZIENDALE, GIAPPICHELLI, TORINO, ULTIMA EDIZIONE.

MODULO II (PROF. TESTA)
SCIARELLI S. (2017), LA GESTIONE D’IMPRESA, CEDAM, PADOVA.

	More Information
	SLIDES AND OTHER MATERIALS MADE AVAILABLE ON THE TEACHER WEBPAGE. SLIDES AND OTHER DOCUMENTS ARE AVAILABLE AT: - GOOGLE SITES; - GOOGLE CLASSROOM. THE LINKS WILL BE SHARED IN CLASS.

Lessons Timetable

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Mario TESTA | BUSINESS ECONOMICS AND MANAGEMENT