FRANCESCA CONTE | Projects

The rapid digitization of economies and societies has led to a growing awareness of the environmental and social implications of digital technologies. While these technologies offer immense potential for innovation and economic growth, they also pose significant challenges in terms of resource consumption, e-waste, privacy, and inequality. This research aims to develop a comprehensive understandin

The objective of this research project is to investigate the signals of Diversity & Inclusion (D&I) in corporate communications, with a particular focus on digital messages in employer branding and inclusive marketing strategies. The aim is to identify and analyze the different forms of signals used to communicate D&I values and initiatives, and how they impact organizational reputation and stakeh

The continuation of the previous FARB project is aimed at deepening the relationship between young consumers of the Generation Z cohort and social media. The research launched last year outlined how the use of social networks affects the lifestyle of today's young people, contributing to the formation of their values system, intervening in their consumption decisions and awareness on sustainabilit

Nonostante, dunque, l'eterogeneità e la complessità del patrimonio culturale italiano, non è ancorastato sviluppato un sistema appropriato di competenze e strumenti tecnici che ne consentanoun'adeguata promozione e ne garantiscano la piena fruibilità e consapevolezza.Sebbene negli anni più recenti si è assistito ad una maggiore apertura al modello managerialenell'approccio alla gestione dei be