Gerardino METALLO | Publications
Gerardino METALLO Publications
| 2022 | |
| Contributo in Atti di convegno | |
| Corporate social responsibility, corporate reputation e stabilità delle banche.Il ruolo dell’assetto istituzionale.. In: Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing Società Italiana Marketing Pag.1-8 ISBN:9788894391886 | |
| Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing Salerno 20-21/10/2022 | |
| D'Amato, Antonio; Festa, Giuseppe; Metallo, Gerardino | |
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183920Digital transformation and tourist experience co-design: big social data for planning cultural tour
| 2020 | |
| Contributo in Atti di convegno | |
| Digital transformation and tourist experience co-design: big social data for planning cultural tour. In: Challenges and opportunities: How are technology, information and marketing affecting the in-terconnected world? Valencia Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK) Pag.1-4 ISBN:9788409203109 | |
| Challenges and opportunities: How are technology, information and marketing affecting the in-terconnected world? Madrid 23-24 giugno 2020 | |
| Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino; Foroudi, Pantea | |
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| 2019 | |
| Contributo in Atti di convegno | |
| User-generated content in the era of digital wellbeing. A nethnographic analysis in oncology contexts. In: Proceedings of the 10th INEKA (Formerly GIKA) Conference INEKA Pag.1-19 ISBN:978-84-09-11060-5 | |
| Knowledge, Business, and Innovation. Economies and sustainability of future growth Verona 11-13 giugno 2019 | |
| Cuomo, Maria Teresa; Tortora, Debora; Giordano, Alessandro; Festa, Giuseppe; Metallo, Gerardino; Martinelli, Erika. | |
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| 2018 | |
| Contributo in Atti di convegno | |
| Service Dominant Logic for Wine E-Commerce Sites - Evidence from Italy. In: the 8th GIKA Conference “Digital Transformations and Value Creation in International Markets” Proceedings Valencia GIKA (Global Innovation and Knowledge Academy) Pag.1-10 ISBN:978-84-09-00253-5 | |
| Digital Transformations and Value Creation in International Markets Valencia 25-27 giugno 2018 | |
| Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino | |
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| 2017 | |
| Contributo in Atti di convegno | |
| Sensory brand experience via augmented reality in the Italian fashion retailing system. A preliminary analysis. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.153-159 ISBN:978-91-88357-69-4 | |
| 12th Global Brand Conference of the Academy of Marketing Kalmar 26th-28th, April, 2017 | |
| Cuomo, Maria Teresa; Chierici, R.; Foroudi, P.; Tortora, Debora; Pencarelli, Tonino; Metallo, Gerardino | |
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| 2017 | |
| Contributo in Atti di convegno | |
| Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis. In: 7th GIKA Conference Proceedings “Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles” Cizur Menor Aranzadi Pag.1-17 ISBN:9788491522270 | |
| Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles Lisbona 28-30 giugno 2017 | |
| Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino | |
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| 2016 | |
| Contributo in Atti di convegno | |
| Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015. In: CMC2016 Proceedings Book 21st Conference on Corporate Marketing and Communications Pag.233-236 ISBN:978-1-85924-614-6 | |
| Integrated Communications and Branding. Past, Present, Future London 7th-8th April, 2016 | |
| Cuomo, Maria Teresa; Ceruti, Francesca; Festa, Giuseppe; Metallo, Gerardino; Tortora, Debora | |
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| 2016 | |
| Contributo in Atti di convegno | |
| Building a ‘Non-Core Business Theory’ - The Case of Wine Tourism for Wine Firms. In: The 6th GIKA - Global Innovation & Knowledge Academy Conference GIKA Pag.1-8 ISBN:978-84-608-3840-1 | |
| The 6th Global Innovation and Knowledge Academy (GIKA) Valencia 20-23 March 2016 | |
| Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; Foroudi, P. | |
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| 2016 | |
| Contributo in Atti di convegno | |
| Effects of corporate ethical practices on financial performance in the Italian banking services listed companies.. In: 19th Toulon-Verona Conference "Excellence in Services" University of Huelva Pag.165-182 ISBN:9788890432767 | |
| Toulon-Verona Conference "Excellence in Services" Huelva 5-6 September 2016 | |
| Cuomo, Maria Teresa; Tortora, Debora; Mazzucchelli, A.; Festa, Giuseppe; Di Gregorio, A.; Metallo, Gerardino | |
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| 2015 | |
| Contributo in Atti di convegno | |
| Reviewing Environmental Management Systems: A hypothesis of Reverse Causality. In: Global Innovation and Knowledge Academy (GIKA 2015) GIKA-Conference Pag.1-26 ISBN:9788460660071 | |
| GIKA Conference 2015 Valencia (Spain) 13-17 Luglio 2015 | |
| Cuomo, Maria Teresa; D'Amato, Antonio; Metallo, Gerardino; Testa, Mario | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Light green or greenwashing. When communication is really green?. In: Responsible Communication. Past, present, future CMC 2013 Pag.1-12 ISBN:9788890687365 | |
| XVIII Conference on Marketing and Corporate Communication University of Salerno 11-12 April 2013 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Siano, Alfonso; Tortora, Debora; Vollero, Agostino | |
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| 2013 | |
| Contributo in Atti di convegno | |
| Retailing strategies and augmented reality of smart stores. In: Western Business & Management International Research Conference for the Management Disciplines London WBM 2013 Pag.1-11 | |
| WBM Western Business & Management Association International Research Conference London October, 4-5 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
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| 2012 | |
| Contributo in Atti di convegno | |
| An in-depth analysis of family effect through family business reputation: asset or liability?. In: Social Innovation for competitiveness, organizational performance and human Excellence Pag.1-32 | |
| Social Innovation for competitiveness, organizational performance and human Excellence Rotterdam 6-8 June | |
| Gallucci, Carmen; Metallo, Gerardino | |
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| 2011 | |
| Contributo in Atti di convegno | |
| UN'ANALISI DEL "FAMILY EFFECT" ATTRAVERSO LA REPUTAZIONE DELLA FAMIGLIA IMPRENDITORIALE: ASSET O LIABILITY PER LE IMPRESE FAMILIARI?. In: Governo d'impresa e comunicazione strategica. Is communication taking over? Pag.1-27 | |
| Metallo, Gerardino; Gallucci, Carmen | |
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| 2011 | |
| Contributo in Atti di convegno | |
| MEASURING CORPORATE REPUTATION FOR THE CREATION OF ADDED VALUE. In: 1ST INTERDISCIPLINARY CONFERENCE ON STAKEHOLDERS, RESOURCES AND VALUE CREATION Pag.1-29 | |
| 1ST INTERDISCIPLINARY CONFERENCE ON STAKEHOLDERS, RESOURCES AND VALUE CREATION BARCELLONA 7-8 JUNE 2011 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
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| 2011 | |
| Contributo in Atti di convegno | |
| MEASURING THE CONTRIBUTION OF COMMUNICATION TO CORPORATE REPUTATION FOR CREATING VALUE. In: Governo d'impresa e comunicazione strategica. Is communication taking over? Pag.1-29 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
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| 2009 | |
| Contributo in Atti di convegno | |
| IMPROVING COMPETITIVENESS IN THE TOURISM INDUSTRY BY BUILDING SUSTAINABILITY: EU APPROACH. In: MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS MEDITERRANEAN AREA Pag.1-19 | |
| MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS MEDITERRANEAN AREA Salerno 26/28 ottobre 2009 | |
| Tortora, Debora; Cuomo, Maria Teresa; Metallo, G; Testa, Mario | |
| Digital Object Identifier (DOI): 10.3292/cuomo-maria-teresa | |
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| 2009 | |
| Contributo in Atti di convegno | |
| The genetic coding of mediterranean brands. A brand equity building approach. In: Proceedings of the 14th International Conference On Corporate and Marketing Communications Pag.1-11 | |
| 14th International Conference On Corporate and Marketing Communications University of Nicosia, Cyprus 23-24/04/2009 | |
| Tortora, Debora; Cuomo, Maria Teresa; Testa, Mario; Metallo, Gerardino; P., Kitchen | |
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| 2008 | |
| Contributo in Atti di convegno | |
| Segmenting the tourism market by character traits: a field study. In: PROCEEDINGS Pag.1-29 | |
| EIGTUR 2008 - 1th International Meeting on Tourism Management OURO PRETO BRAZIL 25-29 Marzo 2008 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
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| 2008 | |
| Contributo in Atti di convegno | |
| The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food". In: Proceedings: European and Mediterranean Trends And Challenges in the 21st Century MARSEILLE Pag.1-31 | |
| European and Mediterranean Trends And Challenges in the 21st Century Marseille 17-18/11/2008 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
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| 2008 | |
| Contributo in Atti di convegno | |
| Monitoring the viability of family business in a transitional phase: a tridimensional model. In: Workshop on Family Firms Management Research Pag.1-16 | |
| Workshop on Family Firms Management Research Napoli 8-10 giugno 2008 | |
| Gallucci, Carmen; Marino, Vittoria; Metallo, Gerardino | |
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52580SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARYEMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.
| 2007 | |
| Contributo in Atti di convegno | |
| SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARYEMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.. In: 4th International Conference for Consumer Behaviour and Retailing Research The Circle Pag.5-30 | |
| Cuomo, Maria Teresa; Festa, Giuseppe; Tortora, Debora; Metallo, Gerardino | |
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| 2007 | |
| Contributo in Atti di convegno | |
| Creation and Measurement of Value in Information Technology Service Management. In: GITMA 2007 - Conference Proceedings Greensboro Global Information Technology Management Association (GITMA) Pag.1-4 | |
| "The 8th Annual GITMA (Global Information Technology Management Association) World Conference" Napoli 17-18-19 Giugno 2007 | |
| Metallo, Gerardino; Festa, Giuseppe | |
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| 2006 | |
| Contributo in Atti di convegno | |
| CONTROL AND ANALYSIS OF PROPOSAL MANAGEMENT IN B2B: CONSIDERATIONS AND APPLICATIONS. In: Conference Proceedings Pag.1-19 | |
| 11TH WORLD CONGRESS FOR TOTAL QUALITY MANAGEMENT WELLINGTON 04-07 DECEMBER 2006 | |
| Metallo, Gerardino; Cuomo, Maria Teresa; Festa, Giuseppe | |
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| 2006 | |
| Contributo in Atti di convegno | |
| RAFFORZARE E COMUNICARE LE IDENTITA' PER VALORIZZARNE LE DIFFERENZE. In: 1° Forum Internazionale sul Marketing Mediterraneo Pag.1-17 | |
Ravello 8-9 maggio 2006 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora | |
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| 2006 | |
| Contributo in Atti di convegno | |
| CONTROL AND ANALYSIS OF PROPOSAL MANAGEMENT IN B2B. In: Proceedings Pag.1-12 | |
| 3rd INTERNATIONAL URBINO WORKSHOP ON BUSINESS MARKETS URBINO 27-28 APRIEL 2006 | |
| Metallo, Gerardino | |
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| 2005 | |
| Contributo in Atti di convegno | |
| Relationship Management in Business Marketing between Quality and Communication. In: Conference ProceedingsVol.1, Pag.1-20 | |
| 10th Congress for Total Quality Management Manitoba University, Winnipeg, Canada 22-25 August 2005 | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Festa, Giuseppe | |
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| 2004 | |
| Contributo in Atti di convegno | |
| SOCIAL RESPONSABILITY IN ENERGETIC COMPANIES: A POSSIBLE APPROACH, THE ETHICAL COSTS ANALYSIS. In: 19th World Energy Congress & Exhbition Pag.1-7 | |
| 19TH WORLD ENERGY CONGRESS & EXHBITION SYDNEY 5-9 SEPTEMBER 2004 | |
| Metallo, Gerardino; Testa, Mario; Cuomo, Maria Teresa | |
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| 2003 | |
| Contributo in Atti di convegno | |
| Evaluation and Control Mechanisms of Knowledge Management Processes. In: Proceedings of the 8th World Congress for Total Quality Management “Measuring Organisational Performance in a Global Economy" Dubai The World Congress for Total Quality Management Pag.2-8 | |
| The 8th World Congress for Total Quality Management "Measuring Organisational Performance in a Global Economy" Dubai (Emirati Arabi Uniti) 6-8 ottobre 2003 | |
| Metallo, Gerardino; Marino, Vittoria; Festa, Giuseppe | |
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| 2002 | |
| Contributo in Atti di convegno | |
| Operative Profiles of Competitive Speed as a Systemic Mechanism of SCM Type Differentiation. In: Proceedings of the 7th World Congress for Total Quality Management “Business Excellence: make it happen!” Verona CUEIM Vol.2, Pag.683-692 | |
| The 7th World Congress for Total Quality Management "Business Excellence: make it happen!" Verona (ITALY) 25-27 giugno 2002 | |
| Metallo, Gerardino; Marino, Vittoria; Festa, Giuseppe | |
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