Publications

Gerardino METALLO Publications


2014
Abstract in Atti di convegno
Augmented in-Store Experience: a preliminary study.
In: "Dialogic Communication: beyond control toward co-construction" - Conference Proceedings Milano EDUCatt - Pag.105-106
ISBN:9788867800872
19th International Conference on Corporate and Marketing Communications
Milano 3-4 Aprile
Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
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