Gerardino METALLO | Publications
Gerardino METALLO Publications
| 2015 | |
| Articolo in rivista | |
| AUGMENTED REALITY AND SHOPPING EXPERIENCE: IMPACTS ON CONSUMER BEHAVIOR INTERNATIONAL JOURNAL OF SALES, RETAILING AND MARKETING. Vol. 4. Pag.45-53 ISSN:2045-810X. | |
| Cuomo, Maria Teresa; Ciasullo, MARIA VINCENZA; Tortora, Debora; Metallo, Gerardino | |
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| 2015 | |
| Articolo in rivista | |
| Solid Green and Greenwashing: When Is Communication Really Green? MICRO & MACRO MARKETING. Vol. 3. Pag.463-486 ISSN:1121-4228. | |
| Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora; Siano, Alfonso; Vollero, Agostino; Kitchen, Philip J. | |
| Digital Object Identifier (DOI): 10.1431/81836 | |
| Show it in Product Database (IRIS) |
