Gerardino METALLO | Pubblicazioni
Gerardino METALLO Pubblicazioni
| 2009 | |
| Contributo in Atti di convegno | |
| IMPROVING COMPETITIVENESS IN THE TOURISM INDUSTRY BY BUILDING SUSTAINABILITY: EU APPROACH. In: MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS MEDITERRANEAN AREA Pag.1-19 | |
| MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS MEDITERRANEAN AREA Salerno 26/28 ottobre 2009 | |
| Tortora, Debora; Cuomo, Maria Teresa; Metallo, G; Testa, Mario | |
| Digital Object Identifier (DOI): 10.3292/cuomo-maria-teresa | |
| Visualizza sul Database dei Prodotti (IRIS) |
| 2009 | |
| Contributo in Atti di convegno | |
| The genetic coding of mediterranean brands. A brand equity building approach. In: Proceedings of the 14th International Conference On Corporate and Marketing Communications Pag.1-11 | |
| 14th International Conference On Corporate and Marketing Communications University of Nicosia, Cyprus 23-24/04/2009 | |
| Tortora, Debora; Cuomo, Maria Teresa; Testa, Mario; Metallo, Gerardino; P., Kitchen | |
| Visualizza sul Database dei Prodotti (IRIS) |
