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  3. SIANO Alfonso
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LABORATORIO DI MARKETING

Alfonso SIANO LABORATORIO DI MARKETING

0312200092
DIPARTIMENTO DI SCIENZE POLITICHE E DELLA COMUNICAZIONE
EQF6
COMMUNICATION SCIENCES
2018/2019

YEAR OF COURSE 3
YEAR OF DIDACTIC SYSTEM 2016
PRIMO SEMESTRE
CFUHOURSACTIVITY
240LAB
ALFONSO SIANO T Curriculum
Objectives
THE LABORATORY AIMS TO PROVIDE STUDENTS WITH THE COGNITIVE BASIS FOR UNDERSTANDING THE SOCIAL, TECHNOLOGICAL, ECONOMIC, COMPETITIVE AND CONSUMPTION FACTORS AT THE BASE OF THE MARKETING PROCESSES. THE LABORATORY INTENDS TO DEVELOP THE CORE SKILLS FOR AN EFFECTIVE AND EFFICIENT MARKETING PROCESS, AT STRATEGIC AND OPERATIONAL LEVEL, WITH SPECIAL ATTENTION TO THE ANALYSIS, THE ASSESSMENTS AND DECISIONS IN THE FIELD OF MARKETING COMMUNICATION.
Prerequisites
THE LABORATORY IS ADDRESSED TO STUDENTS ENROLLED TO THE CDL IN SCIENCES OF COMMUNICATION WHO HAVE ATTENDED OR ARE ATTENDING TO THE COURSE OF MARKETING AND COMMUNICATION THAT TAKES PLACE SIMULTANEOUSLY TO THE LABORATORY.
Contents
IN-DEPTH FOCUS OF THE BASIC ELEMENTS AND TOOLS OF MARKETING MANAGEMENT PROCESS (STRATEGIC PLANNING AND OPERATIONAL MANAGEMENT) THROUGH THE EXAMINATION OF A CASE STUDY.
Teaching Methods
THE LABORATORY PROVIDES A FIRST PART OF LESSONS FOR ENCOURAGING THE ENGAGEMENT AND THE PROPOSITIVE ABILITY OF THE STUDENTS, IN THE PERSPECTIVE OF DEBATE AND CONTINUOUS COMPARISON ON THE COURSE TOPICS. THE SECOND PART CONSISTS IN THE REALIZATION OF PROJECT WORKS BY GROUPS, SUPERVISED BY THE TEACHER.
Verification of learning
THE REACHING OF THE LABORATORY OBJECTIVES IS VERIFIED THROUGH AN ORAL EXAM IN WHICH STUDENTS ARE REQUIRED TO PRESENT THE GROUP PROJECT WORKS. IN THIS WAY, THE ABILITY OF STUDENTS TO RESOLVE PROBLEMS AND MARKETING CHALLENGES IS ASSESSED.
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