Alfonso SIANO | Publications
Alfonso SIANO Publications
316263Teaching loss of brand control to engineering entrepreneurship students through analogical mapping
| 2024 | |
| Articolo in rivista | |
| Teaching loss of brand control to engineering entrepreneurship students through analogical mapping INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION. Vol. 22, n.1. 100899. Pag.1-12 ISSN:1472-8117. | |
| Siano, Alfonso; Bertolini, Alessandra; Conte, Francesca; Vollero, Agostino | |
| Codice identificativo ISI: WOS:001125268600001 Codice identificativo SCOPUS: 2-s2.0-85178188752 | |
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368328Data-driven strategic communication for brand identity building: the case study of Capital One
| 2024 | |
| Articolo in rivista | |
| Data-driven strategic communication for brand identity building: the case study of Capital One SINERGIE. Vol. 42, Issue 3. Pag.83-105 ISSN:0393-5108. | |
| Conte, Francesca; Piciocchi, Paolo; Siano, Alfonso; Bertolini, Alessandra | |
| Versione online | |
| Digital Object Identifier (DOI): 10.7433/s125.2024.05 Codice identificativo SCOPUS: 2-s2.0-85211464398 | |
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| 2024 | |
| Articolo in rivista | |
| Strategic communication and greenwashing. Theoretical reflections and managerial implications SINERGIE. Vol. 42. Pag.181-199 ISSN:0393-5108. | |
| Vollero, Agostino; Siano, Alfonso | |
| Versione online | |
| Digital Object Identifier (DOI): 10.7433/s125.2024.09 | |
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| 2024 | |
| Articolo in rivista | |
| Revealing intelligent packaging for food products from consumers’ point of view in Georgia BRITISH FOOD JOURNAL. Vol. 126. Pag.3718-3739 ISSN:0007-070X. | |
| Gigauri, Iza; Palazzo, Maria; Apostu, Simona Andreea; Siano, Alfonso | |
| Digital Object Identifier (DOI): 10.1108/bfj-10-2023-0957 Codice identificativo SCOPUS: 2-s2.0-85201617634 | |
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| 2024 | |
| Contributo in Atti di convegno | |
| Testing controversial advertising effects on brand associations: first insights from an affective priming pilot experiment. In: Sinergie-SIMA Management Conference Proceedings. CUEIM Pag.733-740 ISBN:9788894713657 | |
| Management of sustainability and well-being for individuals and society University of Parma 13-14 June 2024 | |
| Sammartino, Francesca; Conte, Francesca; Siano, Alfonso | |
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