Maria Teresa CUOMO | Publications
Maria Teresa CUOMO Publications
| 2008 | |
| Contributo in Atti di convegno | |
| The genetic coding of mediterranean brands - an approach for building brand equity. A case study "Slow Food". In: Proceedings: European and Mediterranean Trends And Challenges in the 21st Century MARSEILLE Pag.1-31 | |
| European and Mediterranean Trends And Challenges in the 21st Century Marseille 17-18/11/2008 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Show it in Product Database (IRIS) |
| 2008 | |
| Contributo in Atti di convegno | |
| Segmenting the tourism market by character traits: a field study. In: PROCEEDINGS Pag.1-29 | |
| EIGTUR 2008 - 1th International Meeting on Tourism Management OURO PRETO BRAZIL 25-29 Marzo 2008 | |
| Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino | |
| Show it in Product Database (IRIS) |
