Maria Teresa CUOMO | Publications
Maria Teresa CUOMO Publications
| 2017 | |
| Contributo in Atti di convegno | |
| Sensory brand experience via augmented reality in the Italian fashion retailing system. A preliminary analysis. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.153-159 ISBN:978-91-88357-69-4 | |
| 12th Global Brand Conference of the Academy of Marketing Kalmar 26th-28th, April, 2017 | |
| Cuomo, Maria Teresa; Chierici, R.; Foroudi, P.; Tortora, Debora; Pencarelli, Tonino; Metallo, Gerardino | |
| Show it in Product Database (IRIS) |
| 2017 | |
| Contributo in Atti di convegno | |
| Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis. In: 7th GIKA Conference Proceedings “Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles” Cizur Menor Aranzadi Pag.1-17 ISBN:9788491522270 | |
| Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles Lisbona 28-30 giugno 2017 | |
| Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino | |
| Show it in Product Database (IRIS) |
| 2017 | |
| Contributo in Atti di convegno | |
| Enhancing brand equity via social media. In: Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing School of Business and Economic, Linnaeus Univeristy Pag.299-305 ISBN:978-91-88357-69-4 | |
| 12th Global Brand Conference of the Academy of Marketing Kalmar, 26th-28th, April, 2017 | |
| Morra, M. C.; Ceruti, F.; Cuomo, Maria Teresa; Gavinelli, L. | |
| Show it in Product Database (IRIS) |
